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Google Analytics Certification > Google Analytics Terms > Flashcards

Google Analytics Terms Flashcards

1
Q

Acquisition

A

Reports that show how visitors arrived on your site.

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2
Q

Analytics Intelligence

A

Google’s machine learning feature that identifies trends and changes in your data.

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3
Q

Attribution

A

Determines how credit for sales and conversions are assigned to touchpoints on the conversion path.

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4
Q

Audience

A

Reports that provide insights into the characteristics of your users (age, gender, interests, devices etc.)

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5
Q

Average Session Duration

A

The average amount of time users are spending on your website.

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6
Q

Average Time on Page

A

The average amount of time users spend viewing a specific page or screen, or set of pages or screens. A higher average time of page indicates to contents on the page are very interesting to visitors.

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7
Q

Behavior

A

Reports that provide insight into the behavior of users on your site, e.g. entrance pages and exit pages.

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8
Q

Benchmarking

A

Allows you to compare your data to companies in the same industry.

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9
Q

Bounce

A

When a user’s session only contains a single pageview, e.g. they land on a website and then immediately “bounce” away.

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10
Q

Bounce Rate

A

The percentage of single-page visits. If the success of your site depends on users viewing more than one page, then a high bounce rate is bad.

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11
Q

Campaign Tags

A

Parameters added to destination URLs to help you determine which marketing campaigns are driving the most traffic.

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12
Q

Channel

A

Top-level groupings of your traffic sources, e.g. Organic Search’, ‘Paid Search’, ‘Social’ and ‘Email’.

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13
Q

Conversion

A

A completed activity that is important to the success of your business, e.g. a completed sign-up for your email newsletter or a purchase.

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14
Q

Conversion Rate

A

The percentage of sessions that results in a conversion.

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15
Q

CPC

A

Cost-per-click can be seen in the Acquisition reports and typically refers to people clicking through to your website from paid ads.

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16
Q

Custom Dimensions

A

Used to import company specific data (like client ID’s from WordPress /Salesforce) and combine it with Google Analytics data.

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17
Q

Custom Metrics

A

Used to import company specific metrics and combine it with Google Analytics data.

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18
Q

Custom Report

A

A report that you create. You pick the dimensions and metrics and decide how they should be displayed.

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19
Q

Demographics

A

Reports that provide information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities.

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20
Q

Dimensions

A

Attributes of your data e.g. the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates.

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21
Q

Direct

A

Visits from people who typed your website’s URL into their browser or clicked a link in an email application (that didn’t include campaign tags).

22
Q

Events

A

Used to track a specific type of visitor interactions with your web pages like ad clicks, video views, and downloads.

23
Q

Filters

A

Let you include, exclude, or modify the data you collect in a view.

24
Q

First-click Interaction

A

Assigns credit for sales and conversions to the first channel on the conversion path.

25
Q

Funnel Visualization

A

A visualization tool that maps the steps/pages a customer takes when visiting your website.

26
Q

Goals

A

Measure how well your site or app fulfills your target objectives, e.g. subscribing to your email newsletter, submitting an inquiry or making a purchase.

27
Q

Google Ads

A

Google’s advertising platform that helps advertisers reach new customers online.

28
Q

Google Data Studio

A

Google’s reporting and dashboarding tool allows you to present and visualize data from Google Analytics, Google Sheets and other data sources.

29
Q

Google Tag Manager

A

Google’s tag management tool which allows one to easily alter code on a website created to track marketing analytics, e.g. Google Analytics tracking code, Facebook Pixel.

30
Q

Keywords

A

The search terms people use to discover your website.

31
Q

Landing Page

A

The first page viewed during a session, or in other words, the entrance page.

32
Q

Last-click Interaction

A

Assigns credit for sales and conversions to the last channel in the conversion path.

33
Q

Medium

A

The general category of the traffic source, e.g. ‘organic’ for free search traffic, ‘cpc’ for cost-per-click and ‘referral’ for inbound links from other websites.

34
Q

Metric

A

Typically a number or a percentage presented as columns of data within your reports.

35
Q

New User

A

People that visit your website for the first time in the selected date range.

36
Q

Not Provided

A

Since 2010, Google no longer provide the keyword data done on the secure version of Google (e.g. https://www.google.com) to protect the privacy of the searcher.

37
Q

Not Set

A

A placeholder name that Analytics uses when it hasn’t received any information for the dimension you have selected, e.g. Google Analytics was unable to determine someone’s exact geographic location.

38
Q

Organic

A

Visitors who come to your website after searching Google.com and other search engines without clicking on a paid search ad.

39
Q

Pages Per Session

A

Indicates how many pages visitors view when browsing through a website.

40
Q

Pageview

A

Reported when a page has been viewed by a user on your website.

41
Q

Paid Search

A

Visitors who come to your website from a Google Ad or other paid search ad.

42
Q

Property

A

Represents your website or app, and is the collection point in Analytics for your data. You can add up to 50 properties to each Analytics account.

43
Q

Referral

A

When a user clicks through to your website from another third-party website.

44
Q

Search Console

A

Tools and reports to help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

45
Q

Segments

A

Analysis tool which allows you to isolate and compare various groups of users on your website.

46
Q

Session

A

A single visit to your website, consisting of one or more pageviews, along with events, ecommerce transactions and other interactions. By default, a session ends after 30 minutes of inactivity or when a user closes a browser window.

47
Q

Site Search

A

Lets you understand the extent to which users took advantage of your site’s search function and which search terms they entered.

48
Q

Source

A

Communicates where the user came from. For example, if the medium was “organic,” the source might be “google.com”.

49
Q

URL Builder

A

Google’s tool to add extra bits of information (known as campaign tags, UTM tags or parameters) to the URL of your online marketing or advertising campaigns.

50
Q

View

A

A defined view of data from a property. You can add up to 25 views to a property.

Google Analytics Certification (1 decks)

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