Google Analytics Study Deck

Question 1

What campaigns require manual tags on destination URLs for tracking?

Answer 1

Email Campaigns

Question 2

What feature is required to collect the number of comments users posted to a web page?

Answer 2

Custom Metric

Question 3

What feature can join offline business systems data with online data collected by Google Analytics?

Answer 3

Data Import

Question 4

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Answer 4

Active Users report

Question 5

To increase the speed at which Google Analytics compiles reports, what action could be taken?

Answer 5

Choose “Faster response” in the sampling pulldown menu.

Question 6

What report identifies browsers that may have had problems with a website?

Answer 6

The Browser & OS report

Question 7

What report shows a visual representation of user interactions on a website?

Answer 7

Behavior Flow report

Question 8

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Answer 8

Attribution modeling

Question 9

Which reports require the activation of Advertising Features?

Answer 9

Demographics and Interests reports

Question 10

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Answer 10

Custom Include filter with field “Campaign Name” and pattern “back to school”

Question 11

What is used to create Smart Goals?

Answer 11

machine learning(?) Actually not sure about this one.

Question 12

When the same default tracking code is installed on pages with different domains, what will result?

Answer 12

Analytics will associate these users and sessions with a single domain

Question 13

What metric-dimension combination is not valid?

Answer 13

Sessions / Bounce rate

Question 14

Sampling is applied to reports before segmentation. (T/F)

Answer 14

FALSE

Question 15

What data table display compares report metrics to the website average?

Answer 15

Comparison

Question 16

Which assets cannot be shared in the Solutions Gallery?

Answer 16

Custom Dimensions

Question 17

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected. (T/F)

Answer 17

FALSE

Question 18

Which default traffic source dimensions does Google Analytics report for each website visitor?

Answer 18

Source and Medium

Question 19

What scope levels available for dimensions and metrics?

Answer 19

Hit-level, session-level, product-level, or user-level scope

Question 20

To recognize users across different devices, what feature must be enabled?

Answer 20

User ID

Question 21

To view accurate data in a Custom Report, what action should be avoided?

Answer 21

Pair metrics and dimensions of different scopes

Question 22

What does assigning a value to a Google Analytics Goal enable?

Answer 22

Compare goal conversions and measure changes to a website

Question 23

What type of Custom Report shows a static sortable table with rows of data?

Answer 23

Flat Table

Question 24

What scope applies to Custom Metrics?

Answer 24

Hit / Product

Question 25

What report indicates the last page users viewed before leaving a website?

Answer 25

Exit Pages report

Question 26

Which user characteristic may NOT be used to change keyword bids in Google Ads?:

Answer 26

ad preference

Question 27

What report indicates where users start or exit the conversion funnel?

Answer 27

Goal Flow report

Question 28

In Multi-Channel Funnel Reports, how are default conversions credited?

Answer 28

the last campaign, search, or ad that referred the user when he or she converted

Question 29

What is a “secondary dimension” in Google Analytics?

Answer 29

The Secondary Dimension feature allows you to define a primary dimension and then view that data by a secondary dimension within the same table

Question 30

What is a “dimension” in Google Analytics?

Answer 30

A dimension is the attribute of users to your website.