Google Analytics Study Deck Flashcards
What campaigns require manual tags on destination URLs for tracking?
Email Campaigns
What feature is required to collect the number of comments users posted to a web page?
Custom Metric
What feature can join offline business systems data with online data collected by Google Analytics?
Data Import
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Active Users report
To increase the speed at which Google Analytics compiles reports, what action could be taken?
Choose “Faster response” in the sampling pulldown menu.
What report identifies browsers that may have had problems with a website?
The Browser & OS report
What report shows a visual representation of user interactions on a website?
Behavior Flow report
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Attribution modeling
Which reports require the activation of Advertising Features?
Demographics and Interests reports
What filter would only include data from a campaign titled “Back to School” in Campaign reports?
Custom Include filter with field “Campaign Name” and pattern “back to school”
What is used to create Smart Goals?
machine learning(?) Actually not sure about this one.
When the same default tracking code is installed on pages with different domains, what will result?
Analytics will associate these users and sessions with a single domain
What metric-dimension combination is not valid?
Sessions / Bounce rate
Sampling is applied to reports before segmentation. (T/F)
FALSE
What data table display compares report metrics to the website average?
Comparison
Which assets cannot be shared in the Solutions Gallery?
Custom Dimensions
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected. (T/F)
FALSE
Which default traffic source dimensions does Google Analytics report for each website visitor?
Source and Medium
What scope levels available for dimensions and metrics?
Hit-level, session-level, product-level, or user-level scope
To recognize users across different devices, what feature must be enabled?
User ID
To view accurate data in a Custom Report, what action should be avoided?
Pair metrics and dimensions of different scopes
What does assigning a value to a Google Analytics Goal enable?
Compare goal conversions and measure changes to a website
What type of Custom Report shows a static sortable table with rows of data?
Flat Table
What scope applies to Custom Metrics?
Hit / Product
What report indicates the last page users viewed before leaving a website?
Exit Pages report
Which user characteristic may NOT be used to change keyword bids in Google Ads?:
ad preference
What report indicates where users start or exit the conversion funnel?
Goal Flow report
In Multi-Channel Funnel Reports, how are default conversions credited?
the last campaign, search, or ad that referred the user when he or she converted
What is a “secondary dimension” in Google Analytics?
The Secondary Dimension feature allows you to define a primary dimension and then view that data by a secondary dimension within the same table
What is a “dimension” in Google Analytics?
A dimension is the attribute of users to your website.
