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Google Analytics IQ (Updated January 2019) > Google Analytics IQ (January 2019) > Flashcards

Google Analytics IQ (January 2019) Flashcards

Exact questions and answers on the Google Analytics IQ Exam. Updated January 2019.

1
Q

What is not a benefit of Google Analytics Remarketing?

  • Show customized ads to customers who have previously visited your site
  • Allow customers to quickly reorder an item they have previously purchased
  • Create remarketing lists based on custom segments and targets
  • Create remarketing lists without making changes to your existing Analytics snippet
A

Allow customers to quickly reorder an item they have previously purchased

Explanation: A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert. You create remarketing audiences based on user behavior on your site or app, and then use those audiences as the basis for remarketing campaigns.

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2
Q

What report shows a visual representation of user interactions on a website?

  • Behavior Flow report
  • Content Drilldown report
  • Landing Pages report
  • Treemaps report
A

Behavior Flow report

Explanation: The Behavior Flow report visualizes the path users traveled from one page or Event to the next. This report can help you discover what content keeps users engaged with your site.

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3
Q

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • 0
  • 1
  • 2
  • 3
A

1

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4
Q

What feature collects company-specific data such as Member Status?

  • Event Tracking
  • Custom Filter
  • Custom Dimension
  • Custom Metric
A

Custom Dimension

Explanation: In many cases, you’ll have the option to use events, screen views, and/or a custom metric to track your most important metrics. However, custom metrics can produce more flexible and more readable custom reports and as such are a convenient way to track your most important metrics

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5
Q

What is not a benefit of using segments to analyze data?

  • Permanently modify the data in a view
  • Analyze users by single or multi-session conditions
  • Compare behavior metrics for groups of users like Converters vs non Converters
  • Isolate and analyze specific conversion paths using conversion segments
A

Permanently modify the data in a view

Explanation: A segment is a subset of your Analytics data. Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. You can also use segments as the basis for audiences. A segment is made up of one or more non-destructive filters (filters that do not alter the underlying data). Those filters isolate subsets of users, sessions, and hit.

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6
Q

To recognize users across different devices, what is required for User ID?

  • Google Tag Manager
  • Sign-in that generates and sets unique IDs
  • A new Analytics account for reporting
  • All of the above
A

Sign-in that generates and sets unique IDs

Explanation: The User ID enables the association of one or more sessions (and any activity within those sessions) with a unique and persistent ID that you send to Analytics. To implement the User ID, you must be able to generate your own unique IDs, consistently assign IDs to users, and include these IDs wherever you send data to Analytics. For example, you could send the unique IDs generated by your own authentication system to Analytics as values for the User ID. Any engagement, like link clicks and page or screen navigation, that happen while a unique ID is assigned can be sent and connected in Analytics via the User ID.

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7
Q

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  • Channel Groupings
  • Multi-Channel Funnels
  • Conversion tracking
  • Attribution modeling
A

Attribution modeling

Explanation: An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

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8
Q

Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Source and Medium
  • Campaign and Ad Content
  • Campaign and Medium
  • Source, Medium, Campaign, and Ad Content
A

Source and Medium

Explanation: Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email.

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9
Q

Which report indicates the last page users viewed before leaving your website?

  • Exit Pages report
  • Pages report
  • All Pages report
  • Landing Pages report
A

Exit Pages report

Explanation: The “Exit Pages” report under “Site Content” shows the pages where users left your site. Because you don’t want users exiting from important pages like a shopping cart checkout, it’s a good idea to periodically review this report to minimize unwanted exits.

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10
Q

Which Goals are available in Google Analytics?

  • Destination, Event, Duration, Pages/Screens per Session
  • Destination, Event, Pageview, Social
  • Location, Event, Time, Users per Session
  • Pageview, Event, Transaction, Social
A

Destination, Event, Duration, Pages/Screens per Session

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11
Q

Which user characteristic may NOT be used to change keyword bids in AdWords?:

  • time of day
  • ad preference
  • location
  • device
A

ad preference

Explanation: It comes under the bid adjustment. Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

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12
Q

What type of data does Google Analytics prohibit you from collecting?

  • Personally identifable information
  • Product SKU(s)
  • Billing city
  • Purchase amount
A

Personally identifable information

Explanation: The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.

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13
Q

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • /ordercomplete/index.html
  • /ordercomplete.php
  • /ordercomplete/thank_you.html
  • /order/complete.php
A

/order/complete.php

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14
Q

When will Google Analytics be unable to identify sessions from the same user by default?

  • When the sessions happen in the same browser on the same device
  • When the sessions happen in the same browser on the same day
  • When the sessions share the same browser cookie
  • When the sessions happen in different browsers on the same device
A

When the sessions happen in different browsers on the same device

explanation: If the session is happening by the same user, on the same device but in different browser, it will be treated as a session from new user by Google Analytics.

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15
Q

When the same default tracking code is installed on pages with different domains, what will result?

  • Analytics will associate users and sessions with their respective domains
  • Analytics will send an alert about duplicate data collection
  • Analytics will associate users and sessions with a single domain
  • Analytics will not associate users and sessions with any domain
A

Analytics will associate users and sessions with their respective domains

Explanation:

One of the first things you should know about when using and configuring Analytics is how the domain of the web property you are tracking is defined as a “site” for the purposes of viewing your reports. The default setup of the tracking code is designed to make it easy for you to track traffic to a single domain or subdomain (e.g. a single website URL) that does not share user data with other domains or sub-domains.

For example, if your pet store URL is dogs.example.com and you install the tracking code with its web property ID on those pages, tracking is automatically set up to track user data only for this single URL. In a similar way, if you own the primary domain, such as www.example.com, and you install tracking for all pages on this site, user and referral traffic is recorded separately for www.example.com.

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16
Q

What is a “secondary dimension” in Google Analytics?

  • A visualization to understand the impact of data
  • A dashboard widget that offers more specific analysis
  • An additional report dimension for more specific analysis
  • An additional report metric for more specific analysis
A

An additional report dimension for more specific analysis

Explanation: Secondary dimension actually let you analyze the report more specifically.

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17
Q

View filters may be applied retroactively to any data that has been processed.

  • True
  • False
A

False

Explanation: View Filter is a configuration setting that allows you to add, remove or modify your data during processing before it is displayed in your reports. But it is wrong to say that View filters may be applied retroactively to any data that has been processed.

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18
Q

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

  • User
  • Hit
  • Session
  • Product
A

User

Explanation: User-level scope allows you to conveniently group all of a user’s component sessions and hits by a single value. It is ideal for values that don’t change often for a particular use.

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19
Q

In Custom Reports, what must metrics and dimensions share in order to report accurately?

  • Same scope
  • Same index
  • Same Custom Report
  • Same view
A

Same scope

Explanation: Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope.

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20
Q

What metric-dimension combination is not valid?

  • Sessions / Source
  • Sessions / Bounce rate
  • Time on Page / Device Type
  • Total Events / User Type
A

Sessions / Bounce rate

Explanation: Sessions and Bounce Rate come under metrics. That’s why “Sessions / Bounce rate” is not a valid metric-dimension combination.

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21
Q

What report compares metrics based on user acquisition date over a series of weeks?

  • Users Flow report
  • Active Users report
  • Cohort Analysis report
  • User Explorer report
A

Cohort Analysis report

Explanation: Cohort analysis helps you understand the behavior of component groups of users apart from your user population as a whole. Examples of how you can use cohort analysis include to see how the behavior and performance of individual.

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22
Q

Filters cannot perform what action on collected data?

  • Include data from specific subdomains
  • Convert dynamic page URLs to readable text strings
  • Exclude traffic from particular IP addresses
  • Include shopping preferences
A

Include shopping preferences

Explanation: View filters allow you to limit and modify the traffic data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings.

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23
Q

What feature would be used to collect how many times users downloaded a product catalog?

  • Custom Dimension
  • Event Tracking
  • Calculated Metrics
  • Custom Report
A

Event Tracking

Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.

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24
Q

Google Analytics cannot collect data from which systems by default?

  • Mobile devices
  • Online point-of-sale systems
  • Websites
  • Offline inventory database
A

Offline inventory database

Explanation: Google analytic cannot collect data from Offline inventory database by default. You need “Data import” for this job. Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs.

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25
Q

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Ecommerce reports
  • Goals reports
  • Acquisition reports
  • Multi-Channel Funnel reports
A

Multi-Channel Funnel reports

Explanation: By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private. The following channel labels are defined as part of the MCF Channel Grouping and are the labels used by default in your reports. The channel definitions are not case sensitive.

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26
Q

What report shows which web pages get the most traffic and highest engagement?

  • Active Users report
  • All Pages report
  • Frequency and Recency report
  • Engagement report
A

All Pages report

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27
Q

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • As an interaction
  • As a click
  • As an event
  • As a bounce
A

As a bounce

Explanation: In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

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28
Q

What asset is used to build a remarketing list?

Custom Metric
Custom Report
Custom Dimension
Custom Segment

A

Custom Segment

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29
Q

What feature is required to collect the number of comments users posted to a web page?

Custom Dimension
Calculated Metric
Custom Channel Groupings
Custom Metric

A

Custom Metric

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30
Q

What criteria cannot be used to create a Custom Segment?

Dimensions
Metrics
Ad type
Sequences of user actions

A

Ad type

Explanation: The segment builder lets you create the component filters of a segment based on Analytics dimensions and metrics. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter.

Conditions and Sequences filters are also based on dimensions and metrics. they offer additional options. Sequences filters let you determine whether the sequence begins with the first user interaction or with any user interaction.

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31
Q

What type of Custom Report shows a static sortable table with rows of data?

Flat Table
Map Overlay
Pivot Table
Explorer

A

Flat Table

Explanation:

Explorer: The standard Analytics report. Includes a line graph and a data table that includes dynamic elements like a search/sort option and secondary dimensions.

Flat Table: A static, sortable table that displays data in rows.

Map Overlay: A map of the world. Different regions and countries display in darker colors to indicate traffic and engagement volume.

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32
Q

Which of these could NOT be tracked using Goals in Google Analytics?

Watching a video
Making a purchase
Customer’s lifetime value
Signing up for a newsletter

A

Customer’s lifetime value

Explanation: The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. This is not just a number but a complete metrics. That’s why it could not be tracked in Goal.

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33
Q

When does the Analytics tracking code send a pageview hit to Google Analytics?

  • Every time a user loads a webpage with embedded tracking code
  • Every time a user adds an item to an online shopping cart
  • Every time a user clicks a video on a website
  • Every time a user searches on a website
A

Every time a user loads a webpage with embedded tracking code

Explanation: A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.

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34
Q

What is a “metric” in Google Analytics?

  • A dimension that can help you analyze site performance.
  • The numbers in a data set often paired with dimensions.
  • The dates in your date range.
  • A segment of data separated out in a report for comparison.
A

The numbers in a data set often paired with dimensions.

Explanation: Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.

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35
Q

The default session timeout duration in Google Analytics is how many minutes?

10
5
20
30

A

30

Explanation: Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.

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36
Q

Which parameters can be included with an event hit for reporting?

Category, Action, Label, Unique Events
Category, Action, Label, Total Events
Category, Action, Label, Value
Event, Category, Action, Label

A

Category, Action, Label, Value

Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports:

Category
Action
Label (optional, but recommended)
Value (optional)

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37
Q

What Remarketing audiences cannot be defined by default?

Users who visited a specific page on a website
Users who visited a physical store
Users who speak a particular language
Users who played a video on a website

A

Users who visited a physical store

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38
Q

For autotagging, what parameter does Google Ads include in the destination URL?

utm=
urlid=
adid=
gclid=

A

gclid=

Explanation: If you don’t see the gclid parameter appended to your URLs after the page is fully loaded, then it’s likely that your website isn’t configured to handle query parameters in a way that lets auto-tagging work.

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39
Q

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

TRUE
FALSE

A

FALSE

Explanation: You need to understand that Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You can use them to collect and analyze data that Analytics doesn’t automatically track. And Data Import lets you upload data from external sources and combine it with data you collect via Analytics. So, there is no way to see the custom dimension value before creating the custom dimension.

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40
Q

In Multi-Channel Funnel Reports, how are default conversions credited?

Second to last campaign, search, or ad
Last campaign, search, or ad
Equal credit along the conversion touchpoints
First campaign, search, or ad

A

Equal credit along the conversion touchpoints

Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. In the reports, channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Conversion path data include interactions with virtually all digital channels.

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41
Q

What is used to create Smart Goals?

Analytics Goals
Remarketing audience
Machine-learning algorithms
Custom Reports

A

Machine-learning algorithms

Explanation: Smart Goals are configured at the view level. Smart Goals use machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result in conversions. Each session is assigned a score, with the “best” sessions being translated into Smart Goals.

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42
Q

What is not considered a “source” in Google Analytics by default?

Email
Google
(direct)
com

A

Email

Explanation: “Email” is not considered as a source in Google Analytics. “Email” comes under the “Medium”.

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43
Q

To view accurate data in a Custom Report, what action should be avoided?

Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Use multiple dimensions together in the same report
Pair metrics and dimensions of different scopes

A

Pair metrics and dimensions of different scopes

Explanation: Pairing metrics and dimensions of different scopes is not possible in any report.

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44
Q

Sharing a Custom Report will share the report configuration and data included in the report.

True
False

A

False

Explanation: When you share a Custom Report, only the configuration information is shared. Your data remains private.

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45
Q

If a web page visitor clears the Analytics cookie from their browser, what will occur?

Analytics will not be able to associate user behavior data with past data collected

Analytics will set a new unique ID the next time a browser loads a tracked page

Analytics will set a new browser cookie the next time a browser loads a tracked page

All of the above

A

All of the above

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46
Q

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Assisted conversion
Primary conversion
Last-click attribution
Second-to-last-click attribution

A

Assisted conversion

Explanation: Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.

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47
Q

Sampling is applied to reports before segmentation.

True
False

A

False

Explanation: Analytics applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample.

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48
Q

What feature can join offline business systems data with online data collected by Google Analytics?

AdWords Linking
Data import
User ID
Goal tracking

A

Data import

Explanation: Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs. For example, as a web publisher, you could join hits collected by Analytics with data dimensions exported from your CMS and CRM systems to analyze the relative contributions of authors to your site.

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49
Q

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Just before the closing tag of your website
Just before the closing tag of your website
Just after the opening tag of your website

A

Just before the closing tag of your website

Explanation: You just need to paste the entire snippet into the HTML on your web pages, just before the closing tag.

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50
Q

What criteria could not be used to create a Dynamic Remarketing audience?

Users who viewed a search result page on your website
Users who viewed product detail pages
Users who viewed your homepage
Users who returned an item they purchased

A

Users who returned an item they purchased

Explanation: you can implement Dynamic Remarketing by using the preconfigured All Users list, creating more narrowly targeted lists lets you focus your ad content and budget where it will have the most impact. For example, users who have already added items to their shopping carts might need just a reminder or incentive to complete their transactions, while users who have only viewed the products may need more convincing about the overall value of the products.

By following the same procedure you use to create Remarketing Audiences, you can build segment-based Dynamic Remarketing Audiences using your new dimensions.

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51
Q

To recognize users across different devices, what feature must you enable?

Attribution Models
User ID
Audience Definitions
AdWords Linking

A

User ID

Explanation: The User ID lets you associate engagement data from multiple devices and different sessions with unique IDs.

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52
Q

What report identifies browsers that may have had problems with a website?

The Active Users report
The Browser & OS report
The Source/Medium report
The New vs Returning report

A

The Browser & OS report

Explanation: If conversion rates are lower than average for particular browsers or platforms, browse the site with those browsers and platforms. Pay particularly close attention to landing pages, checkout forms and any pages that users must navigate in order to convert. Correct any usability issues you find with these pages.

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53
Q

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Custom Include filter with field “Campaign Name” and pattern “back to school”

Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Custom Include filter with field “Page Title” and pattern “back to school”

A

Custom Include filter with field “Campaign Name” and pattern “back to school”

Explanation: Include Filters are applied with the reverse logic. When you apply an Include Filter, the hit is thrown away if the pattern does not match the data. If you apply multiple Include Filters, the hit must match every applied Include Filter in order to save the hit.

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54
Q

Which of these is a scope for Custom Metrics?

User
Session
Hit
Event

A

Hit

Explanation: Similar to custom dimensions, custom metrics can have different scopes. Hit-level custom metrics get associated with all the hit level dimensions with which it was sent. Similarly, product-level custom metrics are associated only with the product with which it was sent. The following examples illustrate these two types of custom metrics.

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55
Q

What cannot be collected by the default Analytics tracking code?

Device and operating system
Browser language setting
User’s favorite website
Page visits

A

User’s favorite website

Explanation: There is not any option in Google Analytics’ interface to identify the data about User’s favorite website. Whereas you can see how your users accessed your website, what were the operating system and device, their language and geo detail, how many pages and list of pages viewed during your users’ visit.

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56
Q

What is a “dimension” in Google Analytics?

A comparison of data between two date ranges.

An attribute of a data set that can be organized for better analysis.

The total amount of revenue a business has made in a given date range.

A report that offers information about your audience.

A

An attribute of a data set that can be organized for better analysis.

Explanation: Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.

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57
Q

What channel is not included in the default Channels report?

Direct
Display
Device
Organic Search

A

Device

Explanation: The default system channel definitions reflect Analytics’ current view of what constitutes each channel in the Default Channel Grouping.
Default channels are Direct, Organic Search, Social, Email, Affiliates, Referral, Paid Search, Other Advertising and Display.

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58
Q

Within how many days can a deleted view be restored?

25
15
5
35

A

35

Explanation: A view is permanently deleted 35 days after being moved to the Trash Can. Once deleted, the view is gone, and we are not be able to retrieve any historical data or reinstate the reports. This includes any setting and configuration preferences, like Goals and user permissions, but does not include data saved at the property or account level.

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59
Q

When will the Analytics tracking code send an event hit to Google Analytics?

Every time a user adds an event to their calendar

Every time a user makes a reservation

Every time a user performs an action with event tracking implemented

Every time a user performs an action with pageview tracking implemented

A

Every time a user performs an action with event tracking implemented

Explanation: Analytics tracking code send an event hit to Google Analytics whenever a user performs an action with event tracking implemented.

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60
Q

Segments will not allow you to do what?

Create subsets of sessions or users
Permanently alter data
Build custom Remarketing lists
Isolate and analyze data

A

Permanently alter data

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61
Q

What is not a filter setting for data in views?

Include
Restore
Exclude
Modify

A

Restore

Explanation: Use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings.

62
Q

What report indicates where users start or exit the conversion funnel?

Cohort Analysis report
Goal Flow report
User Timings report
Treemaps report

A

Goal Flow report

Explanation: You can use this report to see alternative entrance points for your goal. Move the Connections slider to the right to expose more pathways, and you can see things like how much direct traffic there was to your goal (bypassing the funnel steps), and whether organic search was taking users to promotional content or straight to your goal.

63
Q

Whatmodel represents the hierarchical structure of a Google Analytics account?

Account > View > Property
View > Account > Property
Account > Property > View
Property > Account > View

A

Account > Property > View

64
Q

What does assigning a value to a Google Analytics Goal enable?

Analyze a website conversion funnel

Compare goal conversions and measure changes to a website

Track real-time business revenue

Track actual revenue from conversions

A

Analyze a website conversion funnel

Explanation: Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions.

65
Q

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

User
Hit
Session
Product

A

User

Explanation: User-level scope allows you to conveniently group all of a user’s component sessions and hits by a single value. It is ideal for values that don’t change often for a particular use.

66
Q

When linking a Google Ads account to Google Analytics, what is not possible?

Adjust keyword bids in Google Ads from Google Analytics

Create remarketing lists in Analytics to use in Google Ads campaigns

View Google Ads click and cost data next to site engagement data in Analytics

Import Analytics Goals and transactions into Google Ads as conversions

A

Adjust keyword bids in Google Ads from Google Analytics

Explanation: When you link Google Ads and Analytics, you can:

Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.

Enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.

See ad and site performance data in the Google Ads reports in Analytics.

Import Analytics goals and Ecommerce transactions into your Google Ads account.

But you cannot Adjust keyword bids in Google Ads from Google Analytics.

67
Q

View filters are applied in what order?

Alphabetical order
Sequential order
Random order
Creation date

A

Sequential order

Explanation: By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter is applied after them.

68
Q

To track users and sessions across multiple domains, what first must be set up?

AdWords Linking
Data Import
Ad Exchange Linking
Cross-domain tracking

A

Cross-domain tracking

Explanation: When you set up cross domain tracking, you can collect data from multiple websites into a single account property. This lets you see data from different sites in the same reporting view.

69
Q

Which report shows the percentage of traffic that has visited your site before?

Behavior > New vs returning report
Behavior > Frequency and Recency report
All traffic > Referrals report
Interests > Affinity categories report

A

Behavior > New vs returning report

70
Q

Once filters have been applied, what is the option to recover filtered data?

Data may be recovered within 5 days
Data may be recovered within 30 days
Filtered data is not recoverable
Data may be recovered within 10 days

A

Filtered data is not recoverable

Explanation: Filters are destructive. Filtering your incoming hits permanently includes, excludes, or alters those hits in that view, according to the type of filter. Therefore, you should ALWAYS maintain an unfiltered view of your data so you always have access to your full data set. Filtered data is not recoverable.

71
Q

What campaign parameter is not available by default in Google Analytics ?

utm_content
utm_source
utm_adgroup
utm_campaign

A

utm_adgroup

72
Q

Which reports indicate how traffic arrived at a website?

Behavior
Demographics
All traffic
Geo

A

All traffic

Explanation: All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach to “Referrals” through “All Traffic” under “Acquisition” tab.

73
Q

What report shows which types of mobile devices visited a website?

Technology > Network report
All traffic > Source/Medium report
Site Content > Landing Page report
Mobile > Devices report

A

Mobile > Devices report

Explanation: With this (Mobile > Devices report) report, you can find out how many users you acquired on one type of device convert on that same type of device, how many convert on a different type of device, and how many don’t convert at all.

74
Q

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Active Users report
Users Flow report
Cohort Analysis report
User Explorer report

A

Active Users report

Explanation: The metrics in the Active Users Report are relative to the last day in the date range you are using for the report.

75
Q

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Television commercials
Paid and organic search
Website referrals
Social network

A

Television commercials

76
Q

Which assets cannot be shared in the Solutions Gallery?

Custom reports
Segments
Custom Dimensions
Goals

A

Custom Dimensions

Explanation: You can share Dashboards, Custom Reports, Segments, Goals, and Custom Attribution Models in the Solutions Gallery. Only configuration data is shared through the Solutions Gallery. When you create and share an asset, your personal information and Analytics data stays private in your account. And when you import an asset from the Solutions Gallery, only the template is imported into your account.

77
Q

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Users who are female and have children

Users 25 to 34 years old who have their browser set to Spanish

Users who engaged in a social media or email campaign

Users who viewed a page on a website, then watched a video

A

Users who are female and have children

78
Q

How would a view filter be configured to include only users from Brazil and Argentina?

Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: exclude Peru or Bolivia
Filter 1: include Brazil or Argentina
Filter 1: include Argentina > Filter 2: include Brazil

A

Filter 1: include Brazil or Argentina

Explanation: OR condition is used when you want to choose the value of any one between two. That is why a view filter [include Brazil or Argentina] would be configured to include only users from Brazil and Argentina.

79
Q

When does a default Analytics session expire?

At noon every day

When a user is inactive on your website for more than 30 minutes

When a user opens another browser window

After 30 minutes, regardless of user activity on your website

A

When a user is inactive on your website for more than 30 minutes

Explanation: Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.

80
Q

What scope levels available for dimensions and metrics?

Hit-level, session-level, product-level, or user-level scope

Location-level, duration-level, product-level, or user-level scope

Event-level, session-level, transaction-level, or user-level scope

Event-level, duration-level, transaction-level, or user-level scope

A

Hit-level, session-level, product-level, or user-level scope

Explanation: Scope determines which hits will be associated with a particular custom dimension value. There are four levels of scope: product, hit, session, and user:

Product – value is applied to the product for which it has been set (Enhanced Ecommerce only).

Hit – value is applied to the single hit for which it has been set.

Session – value is applied to all hits in a single session.

User – value is applied to all hits in current and future sessions, until value changes or custom dimension is made inactive.

81
Q

What report shows the percent of site traffic that visited previously?

Sales Performance report
Frequency & Recency report
Referrals report
New vs Returning report

A

New vs Returning report

Explanation: New V/s Returning visitor report let you analyse your website’s usability. You can see the percent of visitors returning to your site. It shows how effective and efficient your website is!

82
Q

To increase the speed at which Google Analytics compiles reports, what action could be taken?

Remove any filters you have added to the view

Choose “Faster response” in the sampling pulldown menu

Choose “Greater precision” in the sampling pulldown menu

Remove any Secondary Dimensions you have added to the report

A

Choose “Faster response” in the sampling pulldown menu

Explanation: At the top of the report, below the date range selector, select Faster response, less precision or Slower response, greater precision. Your data automatically refreshes using the new setting. Your preference is saved across all of your reports, but resets after you close Analytics.

83
Q

What report provides data on how specific sections of a website performed?

Frequency and Recency report
Content Drilldown report
Top Events report
Location report

A

Content Drilldown report

Explanation: You can see the performance of your website’s specific sections under the “Content Drill Down” dimension in Google Analytics. To find this report in Google Analytics after login, click on Behaviour&raquo_space; Site Content» Content Drilldown. If your website does not has directory structure, you can group the content by defining the rule. Website’s directory structure is only shown under this report.

84
Q

Views can include website data collected before the view was created.

True
False

A

False

Explanation: A reporting view is the level in an Analytics account where you can access reports and analysis tools. Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property.

85
Q

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

Data Import
The Measurement Protocol
Browser cookies
The Networking Protocol

A

The Measurement Protocol

Explanation: The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app

86
Q

What feature is required to track customer search terms on a website?

Data Import
Enhanced Ecommerce
Search filters
Site Search

A

Site Search

Explanation: Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.

87
Q

Which three campaign parameters are recommended to manually track campaigns?

Source, Content, and Term
Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term

A

Medium, Source, and Campaign

Explanation: The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign Name.

88
Q

What campaigns require manual tags on destination URLs for tracking?

AdWords campaigns
Email campaigns
AdWords and email campaigns
None of the above

A

Email campaigns

Explanation: By adding campaign parameters to your URLs, you can identify the campaigns that send traffic to your site. When a user clicks a referral link, these parameters are sent to Analytics, so you can see the effectiveness of each campaign in your reports. Google Adwords gives you an option to track campaign using auto-tagging.

89
Q

Which reports require the activation of Advertising Features?

Cohort Analysis reports
Real-time reports
Geo reports
Demographics and Interests reports

A

Demographics and Interests reports

Explanation: To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features and enable the Demographics and Interests reports. When you enable Advertising Reporting Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs (app activity).

90
Q

Auto-tagging is used to collect data from what kind of traffic?

Search engine traffic other than Google
Social media traffic
AdWords Campaign traffic
Website referral traffic

A

AdWords Campaign traffic

Explanation: Auto-tagging is the recommended approach and ensures that you get the most detailed AdWords data.

91
Q

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

True
False

A

True

Explanation: When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you:

Can immediately select it in reports.

Can apply it retroactively and see historical data classified by your new channel definitions.

Change how reports display your data, without changing the data itself.

92
Q

What is not considered a default “medium” in Google Analytics?

Google
Organic
Referral
CPC

A

Google
Explanation: There are only 3 default medium in Google Analytics i.e Organic, Referral and None.

Google Analytics detects three mediums without any customization.

The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.

Another default medium is “referral.” Any traffic that comes to your site from another website that’s not a search engine will show up in your reports as a “referral.”

The final default medium is “(none).” This medium is applied only for users that come directly to your site by either typing your URL into a browser or clicking on a bookmark. In your reports, you will see these users have a source of “direct” and a medium of “(none).”

93
Q

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Ecommerce reports
Goals reports
Acquisition reports
Multi-Channel Funnel reports

A

Multi-Channel Funnel reports

Explanation: By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private. The following channel labels are defined as part of the MCF Channel Grouping and are the labels used by default in your reports. The channel definitions are not case sensitive.

94
Q

What report indicates the pages of a website where users first arrived?

Location report
All Pages report
Landing Pages report
Pages report

A

Landing Pages report

Explanation: The pages through which visitors entered your site are called landing pages.

95
Q

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

0
1
2
3

A

3

Explanation: Goals are configured at the view level. Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they stay on your site or app, and the events they trigger while they are there.

96
Q

You can only apply a Custom Dimension to data that was collected after you created the dimension.

True
False

A

False

97
Q

Which data table display compares report metrics to the website average?

Pivot
Comparison
Percentage
Performance

A

Comparison

Explanation: Comparison displays a bar chart plotting the performance of the selected metrics relative to the site average.

98
Q

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

True
False

A

True

Explanation: The term “Non-interaction” applies to the final, and optional, boolean parameter that can be passed to the method that sends the Event hit. This parameter allows you to determine how you want bounce rate defined for pages on your site that also include event tracking. For example, suppose you have a home page with a video embedded on it. It’s quite natural that you will want to know the bounce rate for your home page, but how do you want to define that? Do you consider visitor interaction with the home page video an important engagement signal? If so, you would want interaction with the video to be included in the bounce rate calculation, so that sessions including only your home page with clicks on the video are not calculated as bounces.

99
Q

What asset is used to build a remarketing list?

Custom Metric
Custom Report
Custom Dimension
Custom Segment

A

Custom Segment

100
Q

Which of these would prevent data from appearing in a Custom Report?

You’ve applied too many metrics to the Custom Report

You haven’t shared that Custom report with users in the same view

You’ve applied a filter that filters out all of your data

You’ve applied too many dimensions to the Custom Report

A

You haven’t shared that Custom report with users in the same view

101
Q

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: exclude Peru or Bolivia
Filter 1: include Brazil or Argentina
Filter 1: include Argentina > Filter 2: include Brazil

A

Filter 1: include Brazil or Argentina

102
Q

Assigning a value to a Google Analytics Goal allows you to do which of the following?

Track actual revenue from your conversions

Analyze the conversion funnel on your website

Track real-time revenue for your business

Compare goal conversions and measure changes and improvements to your site

A

Compare goal conversions and measure changes and improvements to your site

Explanation: Assigning a monetary value to a goal gives you a way to compare conversions and measure changes and improvements to your site or app. All goal types except Smart Goals let you assign a value during the setup process. There are special considerations when setting up an Event goal or a goal that involves Ecommerce Tracking.

103
Q

Which kinds of hits does Google Analytics track?

Page-tracking hit
Event-tracking hit
Ecommerce-tracking hit
All of the above

A

All of the above

Explanation: An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits.
Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google’s servers.

104
Q

If you wanted to track what search terms customers used to find products on your website, what would you set up?

Data Import
Enhanced Ecommerce
Search filters
Site Search

A

Site Search

Explanation: Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.

105
Q

Custom Dimensions can be used as which of the following?

Secondary dimensions in Standard reports
Primary dimensions in Custom Reports
Secondary dimensions in Custom Reports
All of the above

A

All of the above

Explanation: Custom dimensions can appear as primary dimensions in Custom Reports. You can also use them as Segments and secondary dimensions in standard reports.

106
Q

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

True
False

A

False

Explanation: some Analytics features fundamentally alter how data is collected or processed in your account in ways that cannot be reversed, you should duplicate the original view before making changes.

107
Q

Metrics cannot be paired with dimensions of the same scope.

True
False

A

False

Explanation: Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.

Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.

Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope.

108
Q

Which of these criteria CANNOT be used to create a Custom Segment?

Dimensions
Metrics
Ad type
Sequences of user actions

A

Ad type

109
Q

Which of these does Google Analytics use to distinguish new and returning users?

Facial recognition technology

Artificial intelligence

A randomly-assigned unique identifier and browser cookie

A sequentially-assigned unique identifier and browser cookie

A

A randomly-assigned unique identifier and browser cookie

110
Q

Which reports show websites that send traffic to your pages?

Behavior
Demographics
All Traffic
Geo

A

All Traffic

Explanation: All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach to “Referrals” through “All Traffic” under “Acquisition” tab.

111
Q

By default, Google Analytics can only collect behavioral data from web-connected systems.

True
False

A

True

Explanation: Google Analytics helps you capture and understand user behavior in most kinds of applications, including mobile apps (iOS and Android), web and SaaS applications, and IOT (internet of things) devices.

112
Q

You can combine a metric X with a dimension Y in Google Analytics

If X and Y have the same scope

If X and Y have been precalculated together in an aggregate table

If X and Y are in the same channel grouping

If X and Y have the same campaign
as long as sampling is not required

A

If X and Y have the same scope

Explanation: Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. For example, Sessions is a session-based metric so it can only be used with session-level dimensions like Source or City. It would not be logical to combine Sessions with a hit-level dimension like Page.

113
Q

Which of the following is not a required parameter in the URL builder?

Campaign Name
Campaign Medium
Campaign Content
Campaign Source
All of these are required
A

Campaign Content

114
Q

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Visits
Ecommerce Conversion Rate
Page Value
Bounce Rate
Pages / Visit
A

Ecommerce Conversion Rate

115
Q

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Last Interaction model
First Interaction model
Linear model
Last Non-Direct Click model

A

First Interaction model

116
Q

Which of the following metrics would most strongly suggest a poorly performing landing page?

Bounce Rate > 90%
% New Visits > 90%
Session Duration > 5 minutes
Bounce Rate < 90%
None of these answers
A

Bounce Rate > 90%

117
Q

Which of the following would prevent destination goal conversions from being recorded?

There was a misspelling in the URL of the goal definition.
The tracking code is missing from the conversion page.
No URL destination goals have been defined
The match type in the goal definition is incorrect.
All of these would prevent a destination goal from recording.

A

All of these would prevent a destination goal from recording.

Explanation: There can be any answer from all above mentioned. All the given options are correct and would prevent destination goal to be recorded.

118
Q

Which of the following is a hit type tracked by Google Analytics?

page tracking hit
event tracking hit
ecommerce tracking hit
all of these are hit types tracked in Google Analytics

A

all of these are hit types tracked in Google Analytics

119
Q

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

Annotations
Intelligence Events
Real-Time
D) Secondary Dimensions
E) Advanced Segments
A

Intelligence Events

120
Q

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

Goals
Segments
Custom reports
B and C only
A, B, and C
A

A, B, and C

121
Q

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

Custom dimensions
Goal tracking
Data import
Custom channel groupings

A

Data import

122
Q

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

bounce rate
session duration
pageviews
conversion rate

A

conversion rate

123
Q

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Remarketing
Interest Categories
Demographic reporting
B and C only
A, B, and C
A

A, B, and C

124
Q

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Assisted Conversion Value
Conversion Rate
First Interaction (Click) Conversions
none of these metrics

A

First Interaction (Click) Conversions

Explanation: The number (and monetary value) of sales and conversions the channel initiated. This is the first interaction on a conversion path. The higher these numbers, the more important the channel’s role in initiating new sales and conversions.

125
Q

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Assisted Conversion Value
Conversion Rate
First Interaction (Click) Conversions
none of these metrics

A

First Interaction (Click) Conversions

Explanation: The number (and monetary value) of sales and conversions the channel initiated. This is the first interaction on a conversion path. The higher these numbers, the more important the channel’s role in initiating new sales and conversions.

126
Q

You define a Destination URL goal by

creating a new dashboard to report only on the goal page

adding the conversion ID to the tracking code on the goal page

editing the view Goals and specifying the request URL of the conversion page

adding the ecommerce code to the goal page

A

editing the view Goals and specifying the request URL of the conversion page

127
Q

Which dimension is not included in the Adwords reporting section of Google Analytics?

Bid adjustment
Keyword
Invalid click
Destination URL
TrueView Video ad
A

Invalid click

128
Q

What does the Time Lag report indicate?

Time lag between goal completions
Lag on the load time of the site
Time lag between the original session and a goal completion
Time lag between page views in the goal funnel

A

Time lag between the original session and a goal completion

129
Q

Which Analytics API allows you to access your Google Analytics account configuration data?

Core Reporting API
Embed API
Management API
You cannot access this data with an API

A

Management API

130
Q

Which of the following is an advantage of implementing Google Tag Manager?

You can add Google Analytics tags to your site without editing site code.

You can add AdWords tags to your site without editing site code.

You can add non-Google tags to your site without editing site code.

You can change configuration values in your mobile app without rebuilding a new binary.

All of these answers are correct.

A

All of these answers are correct.

131
Q

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

View filters
Advanced Segments
Report filters
Custom Dimensions

A

Advanced Segments

132
Q 
You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
1
5
2
0
A

1

Explanation: Each goal is only incremented once per session.

133
Q

Which of the following is a benefit of using segments in your data analysis?

You can compare behavior metrics for groups of users like Converters vs non Converters.

You can analyze your users and/or their sessions according to single or multi-session conditions.

You can isolate and analyze specific conversion paths using conversion segments.

You can permanently modify the data in your view, for example excluding internal or bot traffic.

A,B, and C only

A,B,C & D

A

A,B, and C only

134
Q

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

Real Time reporting
Segmentation
View filters
Multi-channel funnels

A

Segmentation

Explanation: Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.

135
Q

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?

Location
Campaign medium
Device category
Interest category

A

Campaign medium

136
Q

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

use Google Tag Manager for your Analytics tracking
be able to generate your own unique IDs
create a new Analytics account for User ID reporting
all of the above

A

be able to generate your own unique IDs

137
Q

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search

Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile

Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic

In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

A

Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic

138
Q

Why would it be useful to assign a value to your goal in Google Analytics?

Assigning a goal value allows you to track revenue from your conversions.

Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.

Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

A

Assigning a goal value allows you to track revenue from your conversions.

139
Q

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

True: Any new view will include all historical website data.
False: Views will report data from the day they are created.

A

False: Views will report data from the day they are created.

140
Q

The User ID feature is commonly used with which of the following website layouts?

Users can create an account on your website and log in on all types of devices

Users can navigate between your website and multiple subdomains within one session

Users must navigate to a 3rd party shopping cart domain to complete a purchase

You have content that displays on another domain through an iFrame

A

Users can create an account on your website and log in on all types of devices

141
Q

What is the main purpose of the Mutli-Channel funnel report?

To show which goals are bringing in the most revenue

To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site

To analyze the funnel steps for multiple goals

To see which channels resulted in the highest number of pageviews

A

To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site

142
Q

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .

You must modify your tracking code to support Smart Goals data collection.

You must enable “Smart Goals” in your property settings.

The selected Google Analytics account must have at least 500 sessions over the past 30 days.

A

The selected Google Analytics account must have at least 500 sessions over the past 30 days.

143
Q

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

You are possibly targeting the wrong audience who is not as interested in your product

The navigation between the second and third steps of the purchase process could be improved

You should consider directing traffic through a different entrance point of your goal

all of the above

A

all of the above

144
Q

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

Session (metric) + Page (dimension)
Bounce rate (metric) / Event Action (dimension)
Sessions (metric) / city (dimension)
All of the above are valid dimension / metric combination

A

Sessions (metric) / city (dimension)

145
Q

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

The tracking code has been altered and is reporting incorrectly

There is a new referral source that is directing a lot of new traffic to the site

There is unidentified referral traffic that is likely bot traffic

New pages or subdomains have been recently indexed in organic search

All of the above

A

All of the above

146
Q

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

True: With analytics.js you can track across your domain and subdomains with no additional configuration.

False: You must always set up cross domain tracking in order to track subdomains.

A

True: With analytics.js you can track across your domain and subdomains with no additional configuration.

147
Q

What is a benefit of using Google Analytics for Remarketing?

You can target customers who have previously been to your site with customized creatives.

You can create remarketing lists without making any changes to your existing GA tag.

You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.

A and C only

A, B, and C

A

A, B, and C

148
Q

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Ecommerce reports
Multi channel funnels reports
Interests report
Goals reports
Campaigns reports
A

Multi channel funnels reports

149
Q

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

Device Category
landing page
Campaign
A and C only
A, B, and C
A

A, B, and C

150
Q

What reports would you use to determine if you should consider expanding your advertising to new markets?

Location and Language reports
Frequency and recency reports
Intelligence events
Source/Medium report

A

Location and Language reports

Google Analytics IQ (Updated January 2019) (1 decks)

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