Google Analytics Glossary #1

Question 1

Analytics Solutions

Answer 1

An umbrella terms for products that are part of Google Analytics

Question 2

What, in the title of an Analytics Solutions title, differentiates between a paid product and free product?

Answer 2

A “360” modifier is placed at the end of all paid products.

Question 3

Attribution

Answer 3

Assigning credit (monetary) for sales and conversions (new customers) to touchpoints in conversion paths.

Question 4

Attribution model

Answer 4

A rule or set of rules to determine how credit is assigned to touchpoints in conversion paths.

Question 5

Channel Grouping

Answer 5

An aggregation of related marketing activities. Channel grouping allows one to compare aggregated metrics by channel name, individual traffic sources, medium, or campaign name.

Question 6

Content Grouping

Answer 6

A behavior report that groups pages or screens together to reflect the structure of one’s site or app. Metrics can be compared by content group name, individual URL, page title, or screen name.

Question 7

Conversion

Answer 7

A completed activity the is important to the success of a business, such as when interest is gained (someone signs up for a newsletter, etc.), or someone becomes a new customer.

Question 8

Custom Dimension

Answer 8

A user-defined characteristic or parameters of data.

Custom data can be inserted by modifying a tracking code, uploading it using Data Import, or sending the management API.

Question 9

Dimension

Answer 9

Descriptive attribute or characteristic of data.

Question 10

Event

Answer 10

A hit (interaction) used to track user interactions with content, such as when a user downloads a file, plays a video, clicks a mobile ad, or uses a gadget.

Question 11

Goal

Answer 11

A configuration that allows one to track valuable actions or conversions that happen on one’s site.

Question 12

Hit

What are the most common types of hits?

Answer 12

An action that results in information being sent to Google Analytics.

Common types are page-tracking hits, event tracking hits and ecommerce hits.

Question 13

Measurement Protocol

Answer 13

A set of rules for collecting and sending hits from any internet-enabled device to Analytics

Question 14

Reporting API

Answer 14

A set of protocols used to extract user data and make customer scripts or programs for automated and efficient reporting and analysis.