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Marketing Media Analytics > Google Analytics - Beginner > Flashcards

Google Analytics - Beginner Flashcards

1
Q

Google Analytics can collect behavioral data from which systems?
(select all answers that apply)

  1. E-commerce platforms
  2. Mobile Applications
  3. Online point-of-sales systems
  4. Systems not connected to the Internet
A
  1. E-commerce platforms
  2. Mobile Applications
  3. Online point-of-sales systems
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2
Q

To track website behavior data with Google Analytics, which steps will you need to complete?
(select all answers that apply)

  1. Install Google Analytics software on your desktop
  2. Create an Analytics account
  3. Add the Analytics tracking code to each page of your site
  4. Download the Analytics app
A
  1. Create an Analytics account

2. Add the Analytics tracking code to each page of your site

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3
Q

When will Google Analytics end a default session?

  1. After 30 minutes, regardless of user activity on your website
  2. Once the user opens another browser window
  3. When a user is inactive on your site for 30 minutes or more or closes a browser window
  4. At noon every day
A

When a user is inactive on your site for 30 minutes or more or closes a browser window

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4
Q

Once Google Analytics processes the data it collects, it’s stored in a database where it can’t be changed.

True/False?

A

TRUE

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5
Q

Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?

  1. View > Account > Property
  2. Property > Account > View
  3. Account > View > Property
  4. Account > Property > View
A

Account > Property > View

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6
Q

A user with “edit” permissions at the Account level will automatically have “edit” permissions at the Property and View levels.
True/False

A

TRUE

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7
Q

To find your Analytics tracking code, which sequence of steps should you follow?

  1. “Admin” tab > “Tracking Code” > “Tracking Info”
  2. “Admin” tab > “Tracking Info” > “Tracking Code”
  3. “Reporting” tab > “Audience Reports” > “Tracking Code”
  4. “Audience Reports” > “Settings” > “Tracking Code”
A

“Admin” tab > “Tracking Info” > “Tracking Code”

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8
Q

To use Analytics to track user behavior on your website, what must you add to each page of your site?

  1. PHP tracking code
  2. Google Analytics account number only
  3. Google Analytics tracking code
  4. A permissions button
A

Google Analytics tracking code

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9
Q

New views can include website data from before the view was created.
True/False

A

FALSE

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10
Q

If you delete a view, account administrators can recover the view using the “trash can” function within how many days?

35
65
95
125

A

35

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11
Q

What are the options for filtering data in Google Analytics?

  1. Exclude data from a view
  2. Include data in a view
  3. Modify how data appears in your reports
  4. All of the above
A

All of the above

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12
Q

Why is it important to keep one unfiltered view when using filters with Google Analytics?

  1. To ensure you can always access the original data
  2. In order to configure Goals
  3. In order to use a filter for multiple views
  4. There is no reason to have an unfiltered view
A

To ensure you can always access the original data

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13
Q

Google Analytics filters data in the order in which the filters are set.

True/ False

A

TRUE

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14
Q

Filters allow you to reprocess historical data from before the filter was applied.

True/ False

A

FALSE

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15
Q

Where in the HTML of your webpage should you place Analytics tracking code?

  1. Just after the opening tag of your website
  2. Just before the closing tag of your website
  3. Just after the opening tag of your website
  4. Just before the closing tag of your website
A

Just after the opening tag of your website

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16
Q

The Analytics tracking code can collect which of the following?

  1. How many users visited a page
  2. Language the browser is set to
  3. Type of browser
  4. User’s favorite website
  5. Device and operating system
A

(not 4)

  1. How many users visited a page
  2. Language the browser is set to
  3. Type of browser
  4. Device and operating system
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17
Q

What would you use to compare two date ranges in a report?

  1. Hourly, Day, Week, Month views in the time graph
  2. Real-time reports
  3. Date range comparison
  4. Account selector
A

3.Date range comparison

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18
Q

What does the “Users” metric measure?

  1. The total number of visits to your website
  2. Users that had at least one session on your site in the given date range
  3. Users that landed on the homepage of your website
  4. Users who have signed up to an email newsletter on your website
A

2.Users that had at least one session on your site in the given date range

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19
Q

In Google Analytics, what is the “Bounce Rate”?

  1. The number of times unique users returned to your website in a given time period
  2. The percentage of sessions in which a user exits from your homepage
  3. The percentage of total site exits
  4. The percentage of visits when a user landed on your website and exited without any interactions
A

The percentage of visits when a user landed on your website and exited without any interactions

20
Q

In Google Analytics, what is a “dimension”?

  1. The total amount of revenue a business has made in a given date range.
  2. An attribute of a data set that can be organized for better analysis.
  3. A comparison of data between two date ranges.
  4. A report that offers information about your audience.
A

An attribute of a data set that can be organized for better analysis.

21
Q

In Google Analytics, what is a “metric”?

  1. A dimension that can help you analyze site performance.
  2. The dates in your date range.
  3. A segment of data separated out in a report for comparison.
  4. The numbers in a data set often paired with dimensions.
A

The numbers in a data set often paired with dimensions.

22
Q

In Google Analytics, what is a “secondary dimension”?

  1. An additional widget you can add to a dashboard for more specific analysis.
  2. An additional metric you can add to a report for more specific analysis.
  3. An additional dimension you can add to a report for more specific analysis.
  4. A visualization that allows you to view understand the impact of your data.
A

An additional dimension you can add to a report for more specific analysis.

23
Q

If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose?

  1. Pivot view
  2. Comparison view
  3. Performance view
  4. Percentage view
A

Comparison view

24
Q

How do you increase the amount of data in a sampled Google Analytics report?

  1. Choose “Greater precision” in the sampling pulldown menu
  2. Choose “Faster response” in the sampling pulldown menu
  3. Apply additional filters
  4. Remove the Secondary Dimension
A

Choose “Greater precision” in the sampling pulldown menu

25
Q

By selecting “Share Template Link” you can share your dashboard and your data with another user.

True/False

A

FALSE

26
Q

If you share a dashboard with others, they can change the information that shows on their dashboard
True/False

A

TRUE

27
Q

What setting must be enabled to view data in Demographics and Interests Reports?

  1. Content Grouping
  2. Advertising features
  3. User permissions on the view
  4. In-Page Analytics
A

Advertising features

28
Q

What report would best help identify potential browser issues with website traffic?

  1. The Active Users report
  2. The New vs Returning report
  3. The Browser & OS report
  4. The Source/Medium report
A

The Browser & OS report

29
Q

What report shows whether a website was viewed on mobile devices?

  1. The Exit Pages report under “Site Content”
  2. The Landing Page report under “Site Content”
  3. The Engagement report under “Behavior”
  4. The Devices report under “Mobile”
A

The Devices report under “Mobile”

30
Q

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

  1. Campaign and Keyword
  2. Keyword and Ad Content
  3. Source and Medium
  4. All of the above
A

Source and Medium

31
Q

Which of these are channels available in the default Channels report?

(select all answers that apply)

  1. Organic Search
  2. Direct
  3. Display
  4. Device
A
  1. Organic Search
  2. Direct
  3. Display
32
Q

Which report can show how well particular sections of website content performed?

  1. Location report
  2. Content Drilldown report
  3. Frequency and Recency report
  4. Top Events report
A

Content Drilldown report

33
Q

Which report lists the pages of a website where users first arrived?

  1. Landing Pages report
  2. All Pages report
  3. Exit Pages report
  4. Pages report under Events
A

Landing Pages report

34
Q

Which of these are “mediums” in Google Analytics?

  1. Organic
  2. CPC
  3. Referral
  4. mail.google.com
A
  1. Organic
  2. CPC
  3. Referral

Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).

35
Q

Which of these are “sources” in Google Analytics?

(select all answers that apply)

  1. googlemerchandisestore.com
  2. (direct)
  3. Google
  4. Email
A
  1. googlemerchandisestore.com
  2. (direct)
  3. Google

Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com).

36
Q

Which of the following is NOT a standard Google Analytics campaign parameter?

  1. utm_adgroup
  2. utm_source
  3. utm_medium
  4. utm_content
A

utm_adgroup

37
Q

Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs.

True/False

A

TRUE

38
Q

When you create a Goal in Google Analytics, you must set up a funnel visualization.

True/False

A

FALSE

39
Q

If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

  1. /thankyou.html
  2. /thankyou.php
  3. /thankyou/receipt.php
  4. All of the above
A

All of the above

40
Q

What are the three different campaign tags that Google Analytics requires for accurate campaign tracking?

  1. Medium, Source, and Content
  2. Medium, Source, and Campaign
  3. Campaign, Content, and Term
  4. Source, Content, and Term
A

Medium, Source, and Campaign

41
Q

Which of the following AdWords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users’ location?

  1. Campaigns
  2. Keywords
  3. Bid Adjustments
  4. Destination URLs
A

Bid Adjustments

42
Q

If you would like to quickly generate campaign tags for tracking, what tool should you use?

  1. The Measurement Protocol
  2. The Segment Builder
  3. The URL Builder
  4. The Goal Selector
A

The URL Builder

43
Q

Which of the following is the correct format for a custom campaign parameter added to a URL?

(select all answers that apply)

  1. www.googlemerchandisestore.com/?utm campaign=fallsale
  2. www.googlemerchandisestore.com/?utm_campaign=fallsale
  3. www.googlemerchandisestore.com/?utm_campaign=fall_sale
  4. www.googlemerchandisestore.com/?utm_campaign = fall sale
A
  • www.googlemerchandisestore.com/?utm_campaign=fallsale

- www.googlemerchandisestore.com/?utm_campaign=fall_sale

44
Q

Which of the following are examples of Goals in Google Analytics?

(select all answers that apply)

  1. Making a purchase
  2. Signing up for a newsletter
  3. Completing a successful Google search
  4. Submitting a contact information form
A
  1. Making a purchase
  2. Signing up for a newsletter
  3. Submitting a contact information form
45
Q

AdWords lets users advertise on which properties?

(select all answers that apply)

  1. Google Search
  2. Google Display Network
  3. DoubleClick Campaign Manager
  4. Google AdSense
A
  1. Google Search

2. Google Display Network

Marketing Media Analytics (3 decks)

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