Google Analytics Flashcards
Analytical Skills
Qualities and characteristics associated with using facts to solve problems
Analytical thinking
The process of identifying and defining a problem, then solving it by using data in an organized, step by step manner
Business task
The question or problem data analysis resolves for a business
Attribute
A characteristic or quality of data used to a label a column in a table.
Context
The condition in which something exists or happens
Data
A collection of facts.
Data analysis
The collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision- making
Data analyst
Someone who collects, transforms, and organizes data in order to draw conclusions, make predictions, and drive informed decision- making.
Data analytics
The science of data
Data design
How information is organized.
Data- driven decision-making
Using facts to guide business strategy
Data ecosystem
The various elements that interact with one another in order to produce, manage, store, organize, analyze and share data.
Data science
A field of science that uses raw data to create new ways of modeling and understanding the unknown.
Data strategy
The management of the people, processes, and tools used in data analysis
Data visualization
The graphical representation of data
Database
A collection of data stored in a computer system.
Dataset
A collection of data that can be manipulated or analyzed as one unit.
Fairness
A quality of data analysis that does not create or reinforce bias
Formula
a present command that automatically performs a specified process or task using the data in a spreadsheet.
Gap analysis
A method for examining and evaluating the current state of a process in order to identify opportunities for improvement in the future.
Observation
The attributes that describe a piece of data contained in a row of a table.
Query
A request for data or information from a database.
Query language
A computer programming language used to communicate with a database.
Root cause
The reason why a problem occurs.
Stakeholders
People who invest time and resources into a project and are interested in its outcome.
Technical Mindset
The ability to breakdown into smaller steps or pieces and work with them in an orderly and logical way.
