Google Adwords

Question 1

What do you first set-up when you advertise, and it helps you organize your different paid advertising efforts?

Answer 1

Campaign

Question 2

What is your set of keywords, budgets and targeting methods for a particular objective, within the same campaign?

Answer 2

Ad Group

Question 3

Where do you want your ads to be seen?

Answer 3

Campaign Type

Question 4

Campaign Type: Google search only

Answer 4

Search Network only

Question 5

Campaign Type: Ad Sense (your ad shows up in Google’s Display network of websites, videos, YouTube, Blogger and more)

Answer 5

Display Network only

Question 6

Campaign Type: Search and Display

Answer 6

Search Network with Display Select

Question 7

Campaign Type: Product Listing Ads

Answer 7

Shopping

Question 8

Words or word phrases you choose for your ads, and will help to determine where and when your ad will appear

Answer 8

Keywords

Question 9

Max keywords for Search Network?

Answer 9

20 keywords

Question 10

Measurement from Google based on the relevancy of your ad headline, description, keywords and destination URL to your potential customer seeing your ad

Answer 10

Quality Score

Question 11

Measurement of how many times your ad is shown

Answer 11

Impression

Question 12

The value that’s used to determine where your ad shows up on a page

Answer 12

Ad Rank

Question 13

Ad Rank is composed of?

Answer 13

Quality Score + bid amount

Question 14

What your mobile searchers see on their devices

Answer 14

Mobile Ads

Question 15

Extra information about your business, such as your local address, phone number, and even coupons or additional websites

Answer 15

Ad Extensions

Question 16

The action you want your searcher to take

Answer 16

CTA (Call-To-Action)

Question 17

An important metric, it measures how many people who have seen your ad click through to your link destination.

Answer 17

CTR (Click Through Rate)

Question 18

The page on your website to which you’re driving traffic from your ad

Answer 18

Landing Page

Question 19

Making the changes in your ad that get you higher results for your objectives

Answer 19

Optimization

Question 20

A method of controlled marketing experiments with the goal being to improve your objective results (such as higher CTR’s, increased conversion or even better Ad Ranking).

Answer 20

Split Testing (includes A/B and Multivariate Testing)

Question 21

How you set your bid type to pay for viewer interaction with your ads

Answer 21

Bid Strategy

Question 22

What you’re willing to spend per day per ad

Answer 22

Daily Budget (Daily cost is based on a daily average per month, so don’t be alarmed if yours varies from day to day)

Question 23

The most common bid type on Google AdWords. It means you pay every time a person actually clicks on your ad. You set your “maximum” in the bidding process, which means that dollar amount is the most you’ll pay for a click on your ad

Answer 23

CPC (Cost-per-Click) or PPC (Pay-per-Click)

Question 24

A bidding method that bases your costs on how many times your ads are shown (impressions).

Answer 24

CPM (Cost-per-thousand Impressions)

Question 25

The level of spending that triggers a charge to you for the ad costs

Answer 25

``` Billing Threshold (It applies to automatic payments, and the threshold level starts at $50. It you reach that within 30 days, you’ll be billed, and your threshold then raises to $100 and so on) ```

Question 26

The header of your ad copy. It generally shows up in blue when your ad is live.

Answer 26

Headline

Question 27

The landing page your ad is directed to when it’s clicked.

Answer 27

``` Destination URL (Your destination site can be a specific page. You can change it for differing ads within ad groups. Your audience does not see it in the ad.) ```

Question 28

What shows up in your ad copy

Answer 28

Display URL

Question 29

The ad that show up on the right hand side of a search engine results page (SERP).

Answer 29

Side Ad

Question 30

The ad that shows up in a shaded box above the organic search results

Answer 30

Top Ad