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Google > Google Adwords > Flashcards

Google Adwords Flashcards

1
Q

What do you first set-up when you advertise, and it helps you organize your different paid advertising efforts?

A

Campaign

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2
Q

What is your set of keywords, budgets and targeting methods for a particular objective, within the same campaign?

A

Ad Group

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3
Q

Where do you want your ads to be seen?

A

Campaign Type

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4
Q

Campaign Type: Google search only

A

Search Network only

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5
Q

Campaign Type: Ad Sense (your ad shows up in Google’s Display network of websites, videos, YouTube, Blogger and more)

A

Display Network only

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6
Q

Campaign Type: Search and Display

A

Search Network with Display Select

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7
Q

Campaign Type: Product Listing Ads

A

Shopping

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8
Q

Words or word phrases you choose for your ads, and will help to determine where and when your ad will appear

A

Keywords

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9
Q

Max keywords for Search Network?

A

20 keywords

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10
Q

Measurement from Google based on the relevancy of your ad headline, description, keywords and destination URL to your potential customer seeing your ad

A

Quality Score

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11
Q

Measurement of how many times your ad is shown

A

Impression

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12
Q

The value that’s used to determine where your ad shows up on a page

A

Ad Rank

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13
Q

Ad Rank is composed of?

A

Quality Score + bid amount

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14
Q

What your mobile searchers see on their devices

A

Mobile Ads

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15
Q

Extra information about your business, such as your local address, phone number, and even coupons or additional websites

A

Ad Extensions

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16
Q

The action you want your searcher to take

A

CTA (Call-To-Action)

17
Q

An important metric, it measures how many people who have seen your ad click through to your link destination.

A

CTR (Click Through Rate)

18
Q

The page on your website to which you’re driving traffic from your ad

A

Landing Page

19
Q

Making the changes in your ad that get you higher results for your objectives

A

Optimization

20
Q

A method of controlled marketing experiments with the goal being to improve your objective results (such as higher CTR’s, increased conversion or even better Ad Ranking).

A

Split Testing (includes A/B and Multivariate Testing)

21
Q

How you set your bid type to pay for viewer interaction with your ads

A

Bid Strategy

22
Q

What you’re willing to spend per day per ad

A

Daily Budget (Daily cost is based on a daily average per month, so don’t be alarmed if yours varies from day to day)

23
Q

The most common bid type on Google AdWords. It means you pay every time a person actually clicks on your ad. You set your “maximum” in the bidding process, which means that dollar amount is the most you’ll pay for a click on your ad

A

CPC (Cost-per-Click) or PPC (Pay-per-Click)

24
Q

A bidding method that bases your costs on how many times your ads are shown (impressions).

A

CPM (Cost-per-thousand Impressions)

25
Q

The level of spending that triggers a charge to you for the ad costs

A 
Billing Threshold
(It applies to automatic payments, and the threshold level starts at $50. It you reach that within 30 days, you’ll be billed, and your threshold then raises to $100 and so on)
26
Q

The header of your ad copy. It generally shows up in blue when your ad is live.

A

Headline

27
Q

The landing page your ad is directed to when it’s clicked.

A 
Destination URL
(Your destination site can be a specific page. You can change it for differing ads within ad groups. Your audience does not see it in the ad.)
28
Q

What shows up in your ad copy

A

Display URL

29
Q

The ad that show up on the right hand side of a search engine results page (SERP).

A

Side Ad

30
Q

The ad that shows up in a shaded box above the organic search results

A

Top Ad

Google (1 decks)

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