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Google Ads > Google Ads Search Certification > Flashcards

Google Ads Search Certification Flashcards

1
Q

What are the 5 ways Google Ads can help you?

A 
Drive Sales 
Get Leads
Increase Website Visits
Build Awareness
Promote Your App
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2
Q

What are the 3 main benefits of Google Ads

A

Control, Relevance, and Results

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3
Q

How do Google Ads help you maintain relevance?

A

Google Ads helps you connect with the right people, at the right time, with the right message.

You can also customize options, such as keywords and location, to get in front of the most relevant customers.

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4
Q

How do Google Ads help you maintain control over your budget?

A

Google Ads gives you complete control over your budget by allowing you to choose how much to spend per month, per day, and per ad.

If you want to change your strategy, you can easily adjust your ad, modify your budget, or pause and restart a campaign.

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5
Q

How do Google Ads help you understand campaign results?

A

Google’s tools make it easy to see how your site, apps, and ads are performing.

Plus, smart technology lets you optimize your campaigns so you can get the most out of your investment.

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6
Q

What are the 5 types of Google campaigns?

A

Search, Display, Video, Shopping, and App

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7
Q

How does a search campaign work on Google?

A

Search ads appear next to Google search results and on other Google partner sites, like YouTube, when people look for businesses like yours.

With a Search campaign, you can make sure potential customers notice your brand, consider your products, and take action.

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8
Q

How does a display ad work on Google?

A

Google Display ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet.

Your ads get matched to content related to your business or to your customers’ interests.

Use a Display campaign to increase exposure and reach audiences with specific interests across the web.

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9
Q

How do video ads work on Google?

A

Show your ads on their own or within other streaming video content on YouTube and across Google’s network of websites and apps.

Only pay when people choose to watch your ad, allowing you to reach the right audience at scale and capture their attention.

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10
Q

How do shopping ads work on Google?

A

Shopping ads appear on Google Shopping next to search results and near text and responsive ads.

Use a Shopping campaign to advertise your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.

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11
Q

How can a shopping ad campaign help your product/business?

A

Shopping ads promote your products by giving consumers detailed information about what you’re selling before they even select your ad.

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12
Q

How can a video ad campaign help your product/business

A

Video campaigns help you bring your business’s story to life. They engage customers in different ways, like showing ads before their favorite music video or while they’re researching an upcoming purchase.

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13
Q

How do app ads work on Google?

A

App campaigns run ads across Google’s largest properties, including Search, Play, and YouTube, as well as thousands of mobile sites and apps.

Your ads and bids are automatically adjusted to get the most downloads. Just add content, the rest is optimized to help customers find you.

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14
Q

How can an app ad campaign help your product/business?

A

With an App campaign, you can increase engagement, app installs, and even in-app actions, like signing up for a newsletter or ordering a product.

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15
Q

What are the three specialized campaign types?

A

Local, Hotel, and Discovery

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16
Q

What is a local campaign and why is it special?

A

Local campaigns help you drive important offline metrics — like store visits or in-store sales — by advertising on multiple platforms.

Google Ads can optimize how your ads appear on Search, Maps, Display, and YouTube to maximize your offline performance.

17
Q

What is a hotel campaign and why is it special?

A

Campaigns display hotel prices and availability on Search, Maps, and Assistant to connect you with the millions of travelers actively searching for you.

18
Q

What is a discovery campaign and why is it special?

A

With Discovery campaigns, you can easily engage customers across Google’s most popular properties with a variety of rich, unique ad formats. Reach your users across the YouTube Home Feed, Gmail, and Google’s Discover Feed — all with one campaign.

19
Q

What is a smart campaign and who would benefit?

A

Smart campaigns allow you to choose your business goals and let machine learning deliver results through Google’s Search, Display, and Maps networks.

They’re a great fit for those who want an easy way to reach relevant customers and drive results but have limited time or experience with managing Google Ads campaigns.

20
Q

What type of campaign is the default for advertisers new to Google Ads

A

Smart campaigns are the default for advertisers new to Google Ads.

21
Q

What are four of the ways you can optimize your campaign?

A

Location targeting,

22
Q

Every day, about how many searches are performed on google search?

A

3.5 billion

23
Q

What are the four key questions to ask yourself before starting a search campaign?

A

Where do you want your ads seen?

How much do you want to invest?

What do you want to share in your ads?

What keywords will match your customer’s search terms?

24
Q

What is created around a marketing goal and set up based on the actions you’d like customers to take

A

Campaign

25
Q

What is a marketing goal in the context of Google Ads?

Can it be changed?

A

The marketing goal is the main thing you want to achieve for your business

Yes, at any time

26
Q

What are the three types of search campaign marketing goals?

A

Sales
Leads
Website Traffic

27
Q

What does the Google Search Network include?

A

Google Search Network includes Google Search but also extends to the hundreds of additional sites partnering with Google (like CNN) to show search ads

28
Q

What does the Networks setting indicate?

A

Networks setting indicates where you want your ad to appear, based on the campaign type you select.

29
Q

What are the types of devices that ads can be displayed on

A

desktop
tablet
mobile

30
Q

How do bid strategies work?

A

Bid strategy is the way you set your bids for different keywords.

You can set them for each keyword individually or Google Ads do it for you.

31
Q

What is an ad group?

A

An ad group is a set of specific text ads and a list of search keywords around a specific product/theme

32
Q

What are the 3 components of a text ad?

A

Headline
URL
Description

33
Q

What are ad extensions?

A

Ad extensions include even more information with your ads, such as location information, links to pages on your website, and your phone number

34
Q

What are the 4 steps to an ad being served to a customer?

A

Step 1: A person performs a search
Step 2: An auction starts
Step 3: The Google Search engine ranks all the ads based on bid amount and relevance
Step 4: A search turns into a sale

35
Q

What is keyword targeting?

A

Matching your keywords to what your customers may use when looking for your products or services

36
Q

What are the five match type options for your keywords

A 
broad match
modified broad match
phrase match
exact match
negative

Google Ads (1 decks)

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