GOOGLE ADS

Question 1

7 steps to creating a Google Ad

Answer 1

1. define campaign goal
2. select campaign type
3. set a budget
4. select bidding strategy
5. select audience targeting
6. create your ad
7. set up conversions

Question 2

What are the three keyword match types in Google Ads?

Answer 2

1. broad match
2. phrase match
3. exact match

Question 3

What are negative keywords in Google Ads?

Answer 3

Creating those ‘negative’ keywords will cause those words to be excluded from your ad.

Question 4

Where your ad appears on the Search Engine Result Page (SERP) is called…
and what are the three factors determining rank?

Answer 4

your ad’s rank

the three factors:
1. your bid
2. the quality of your ad + landing page
3. your ad’s extensions