GOOG

Question 1

GOOGL (Alphabet) Stock Price

Answer 1

$2,356

Question 2

Google 2020 Revenue

Answer 2

182.5B (2020)

Question 3

Google CEO

Answer 3

Sundar Pichai

Question 4

Q1 2021 Revenues

Answer 4

$55.3B (up 34% Y/Y)

Question 5

What’s driving Y/Y Revenue gains in 1Q21?

Answer 5

Elevated consumer activity online and growth in Advertising spend; amplified by Post-COVID economic bounce back

Question 6

1Q21 Operating Margin

Answer 6

30% (vs 19% 1Q20)

Question 7

1Q21 EPS

Answer 7

$26.29 (vs $9.87 1Q20)

Question 8

1Q21 Operating Income

Answer 8

$16.4B (vs $8.0 1Q20)

Question 9

What comprises Google Services

Answer 9

Google Advertising (Google Search, YouTube Ads, Google Network) and Google Other

Question 10

Google Revenues is comprised of what components

Answer 10

Google Services, Google Cloud, Other Bets

Question 11

What is Google Adsense

Answer 11

Banner Ads on third-party web pages (used technology to determine themes of a webpage to place relevant ads)

Question 12

What is Google Adwords

Answer 12

Ads on Google Search

Question 13

What is Google Analytics

Answer 13

Using Analytics, anyone, including advertisers, could track and measure website activity — how many people visited, which websites referred them back, and of course, how many users performed a valuable action like buying something via a Google ad

Question 14

How does Google monetize Gmail?

Answer 14

They place ads while customers are using the service

Question 15

How does Google monetize Chrome search engine?

Answer 15

Created a faster browser which means more searches = more adds & money

Question 16

Google Chrome search engine penetration?

Answer 16

~66%

Question 17

How does Google monetize Maps?

Answer 17

3rd party websites and aps pay for Gmail integration

Question 18

Advantage of DoubleClick

Answer 18

Uses cookies to identify and store user’s browsing history, making ads more relevant

Question 19

How does Google monetize mobile?

Answer 19

Android software (ad revenue off of apps i.e. gmail, google search, and maps), Commission on all in-app purchases (~30%), phone sales, and device sales

Question 20

What’s included in Google Cloud Services?

Answer 20

Google organizes its cloud services in 18 categories, including compute, storage, databases, networking, data analytics & the Internet of Things, to name a few. Cloud also includes G Suite

Question 21

Who are Google’s top competitors in the Cloud space?

Answer 21

In the cloud computing race, Google occupies the third position, after Amazon & Microsoft, with an expected annual revenue run rate of $11 Billion in 2020

Question 22

What other companies does Alphabet own?

Answer 22

Waymo, DeepMind (AI research), CapitalIG (venture capital)

Question 23

TAC stands for

Answer 23

Traffic Acquisition Costs

Question 24

1Q21 Net Income

Answer 24

$17.9B

Question 25

How does Google monetize YouTube?

Answer 25

Sponsored Ads, Embedded Ads, banner ads, and subscription based products such as YouTube Premium or YouTube TV

Question 26

How does Google monetize Google Cloud?

Answer 26

Google Cloud includes Google’s infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. Google Cloud generates revenues primarily from fees received for Google Cloud Platform services and Google Workspace (formerly known as G Suite) collaboration tools

Question 27

How does Google monetize Other Bets?

Answer 27

Revenues from the Other Bets are derived primarily through the sale of internet services as well as licensing and R&D services

Question 28

Google Revenue drivers

Answer 28

1) Queries - is google the best place to get information 2) Ad coverage - what % is commercial and how much are we covering with ads 3) Click through rates - are these being optimized through effective and creative ads based on user insights and relevancy 4) Cost per Click - how much customers bid for a click on their ad - driven by quality of traffic

Question 29

What are some of Google's risks

Answer 29

Regulatory / antitrust concerns, privacy concerns

Question 30

What are TACs?

Answer 30

The traffic acquisition cost represents the expenses incurred by an internet company, like Google, to gain qualified traffic on its pages for monetization. TACs are paid to Google Network Members primarily for ads displayed on their properties and amounts paid to our distribution partners who make available our search access points and services. Our distribution partners include browser providers, mobile carriers, original equipment manufacturers, and software developers. Google traffic acquisition costs (TAC) comprise the payout to Google partners, which take part to program like AdSense. It also comprises browser providers, mobile carriers and any other distribution channel

Question 31

What are TAC drivers

Answer 31

Google properties TAC rates are influenced by device mix between mobile, desktop, and tablet, partner mix, partner agreement terms such as revenue share arrangements, and the percentage of queries channeled through paid access points

Question 32

2020 Net Income

Answer 32

$40.2B

Question 33

How many employees does Google have?

Answer 33

~140K in 1Q21

Question 34

What is YouTube's busn model?

Answer 34

Makes money from: Sponsored Ads, Embedded Ads, banner ads, and subscription based products such as YouTube Premium or YouTube TV Expenses include: revenue sharing through YouTube's partner program (ads/paid subscriptions/merchandise), labor for developers, Google cloud - server/storage expenses

Question 35

What does RFP stand for?

Answer 35

Request for proposal: A request for proposal is a document that solicits proposal, often made through a bidding process, by an agency or company interested in procurement of a commodity, service, or valuable asset, to potential suppliers to submit business proposals

Question 36

Procurement vs Purchasing

Answer 36

Procurement is the process of determining what you want (i.e. market research, making list of needs, etc)