Goalss and objectives of organisations and information

Question 1

Explain the difference between an organisational goal and a mission statement.

Answer 1

Organizational goal:
Specific and time-bound targets that support the mission statement.
e.g.
“To increase customer satisfaction ratings by 15% within the next fiscal year through improved product quality and customer service.”

Mission statement:
A broad and inspirational declaration of the organization’s fundamental purpose and identity.
e.g.
“Our mission is to provide high-quality products and exceptional customer service, ensuring customer satisfaction and building long-lasting relationships based on trust and integrity.”

Question 2

What is a vision statement?

Answer 2

The organization’s long-term aspiration on where it would like to be. Outlining its intended impact on the world, society, or a specific community.

Question 3

How are values important to the content of mission and vision statements?

Answer 3

The value will determine the method of achieving the goal.
e.g.
A company has the choice between raising prices or reducing its workforce. If the value is ‘good customer experience’, then prices will be increased. If the value is ‘providing the lowest possible prices’, then staffing numbers will be
cut.

Question 4

Where does the purpose of mission and vision overlap?

Answer 4

Both mission and vision statements share the purpose of defining an organization’s values and guiding principles.

While mission statements focus on the present purpose and concrete actions, vision statements look toward the future, outlining long-term aspirations and overarching goals.

Question 5

Why are mission and vision important for organisational goals and objectives?

Answer 5

Mission and vision provide immediate ways of achieving the goals of the organisation.

Question 6

Apart from making a profit, think of an organisational goal for each of the following types of organisations:

a) a veterinary clinic

b) a large shopping centre

c) an airline

d) a brewery

e) a public library

Answer 6

a) Provide quality care for injured pets

b) Offer an exciting shopping experience

c) Expand the number of flights from the base hub

d) Increase the availability of the brew

e) Increase and improve the service to the community