Goals Flashcards
2025 Goals
(1) Double our members
(2) continue to chase financial sustainability, funded by memberships rather than donors.
Why financial sustainability based on memberships?
Currently Watch Duty, like most non-profits, relies heavily on donor support from individuals as well as foundations. Without them we would not exist today. This is the traditional model of fundraising that the world is accustomed to – end of year pledges, fundraisers, and other events that take time and money away from critical operations.
When we started Watch Duty in 2021, we asked ourselves, what if we could create a member-supported non-profit where hundreds of thousands of people only contributed a small amount to support the entire organization? As you’ve seen in this report, we brought in nearly $2 million in memberships, which is over 80% of our annual budget! We are a stone’s throw away from our goal but as we continue to hire and grow, the goal post also moves farther down the field. This is something we will keep a close eye on as we enter into 2025 but with your support we know that we can continue to achieve our goals and serve our community.
