Glossary Terms For Module 1

Question 1

Agency

Answer 1

An outside partner that fulfills a company’s digital marketing and advertising needs.

Question 2

Business-to-business (B2B)

Answer 2

Refers to when businesses sell products or services to other businesses (when businesses purchase from each other)

Question 3

Business-to-consumer (B2C)

Answer 3

Refers to when businesses sell products or services to consumers (when consumers purchase from businesses)

Question 4

Consumer-to-business (C2B)

Answer 4

Refers to when individuals (consumers) sell products or services to businesses (when businesses purchase from consumers)

Question 5

Consumer-to-consumer (C2C)

Answer 5

Refers to when individuals (consumers) sell products or services to other consumers (when consumers purchase from each other)

Question 6

Digital channel

Answer 6

Any communication method or platform a business can use to reach their target audience online

Question 7

Digital marketing

Answer 7

The practice of reaching consumers online through digital channels with the aim of turning them into customers

Question 8

E-commerce

Answer 8

The buying and selling of goods or services using the internet

Question 9

Experiential marketing

Answer 9

The process of encouraging consumers to not only purchase a brand or product, but to experience it

Question 10

Engagement marketing

Answer 10

refer to experiential marketing)

Question 11

Influencer marketing

Answer 11

The process of enlisting influential people to endorse or mention a brand or product to their followers on social media

Question 12

In-house

Answer 12

Within a single company

Question 13

Social media marketing

Answer 13

The process of creating content for different social media platforms to drive engagement and promote a business or product

Question 14

Transferable skills

Answer 14

Skills from other areas that can help someone progress a career in marketing