Glossary Of Terms

Question 1

360-Degree Content

Answer 1

Producing news across all platforms.

Question 2

Alternative Representations

Answer 2

A representation that is different from the dominant representation, often with different values from the dominant ideology and often made by non-mainstream media companies.

Question 3

Anchoring

Answer 3

When a caption is placed in an open text to anchor meaning.

Question 4

Anthropomorphising

Answer 4

Giving a non-human subject human-like qualities to create particular effect.

Question 5

Auteur Theory

Answer 5

Suggests that directors are the authors of their films, and that they reflect they’re visual style, themes, values and ideologies.

Question 6

Base

Answer 6

Marxist term referring to economic core upon which a society is organised, or the central means by which wealth is created and distributed among society.

Question 7

Binary Oppositions

Answer 7

When a text is divided into two clear groups of characters, situations or values. (Eg. Police and Criminals)

Question 8

Bollywood

Answer 8

The Indian Film industry whose output exceeds that of the US film industry.

Question 9

Bourgeoisie

Answer 9

Marxist term for the middle classes.

Question 10

Bricolage

Answer 10

The process of creating a media text out of a series of artefacts, styles and signs from other media texts or cultural artefacts.

Question 11

Britishness

Answer 11

The essence of what it means to be British. (It’s more a media representation than an agreed shared set of values)

Question 12

Capitalism

Answer 12

The economic system in which a society is focused upon the pursuit of wealth. (Usually criticised as the rich get richer and the poor get poorer)

Question 13

Censorship

Answer 13

The restriction and control of media content by governments and media producers.

Question 14

Citizen Journalism

Answer 14

Where ordinary people and professional journalists are creating the news.

Question 15

Closed Text

Answer 15

A text with only one possible meaning.

Question 16

Open Text

Answer 16

A text with more than one possible interpretation. (Often called Polysemic Text)

Question 17

Colourising

Answer 17

Using a tool to change the colour range of a particular (set of) photo(s).

Question 18

Connotation

Answer 18

A secondary idea or feeling which a word invokes for a person in addition to its primary meaning.

Question 19

Constructionist View

Answer 19

A view of representations that suggests our knowledge of the world is constructed by media representations.

Question 20

Cropping

Answer 20

Removing unwanted parts of an image or changing the focal point of an image by repositioning it’s borders.

Question 21

Cross-Cultural Factors

Answer 21

The differences in culture between nations and groups within nations.

Question 22

Cultural Concern

Answer 22

An issue, concern or paranoia that a society or culture becomes preoccupied with or worried about.

Question 23

Cultural Imperialism

Answer 23

A process by which one country dominates other countries’ media consumption and consequently dominates their values and ideologies.

Question 24

Cyberspace

Answer 24

The virtual world of computers and telecommunications, which connects millions of individuals without reference to geographical places.

Question 25

Deconstruction

Answer 25

Breaking apart a text to examine its constituent elements and explaining each element.

Question 26

Democracy

Answer 26

Power belongs to all people.

Question 27

Denotation

Answer 27

The simplest and most obvious meaning of a sign/word.

Question 28

Diaspora Identity

Answer 28

The result of forced or voluntary migration where people experience a sense of belonging to a cultural group that is different to the dominant culture of their country of residence.

Question 29

Digital Revolution

Answer 29

The revolution in the production and distribution of media texts, which now rely on the digital codes used by computers and the Internet.

Question 30

Discourse

Answer 30

A way of talking about the discussion of a subject that establishes ‘common sense’ or knowledge about that subject.