Glossary Flashcards
What is an accent?
the pronunciation of a language
What is an actual reader?
the individual(s) who actually read or listen to a text
What is an actual writer?
the individual(s) who actually produce a text
What is an adjective?
word class to modify nouns
What is an adverb?
word class for mainly modifying adjectives and verbs - time/manner/place/degree (adverbs of degree)
What is an alliteration?
repetition of a sound at the beginning of several words
What is an allusion?
form of figurative language in which a reference is made to a text/event/person/place
What is an analogy?
cognitive process of transferring traits from one thing or idea to another
What is anaphora?
repetition of the same word/phrase in a succession of phrases or sentences
What is anti-advertising?
makes you aware of conventions of advertising, challenges audience
What is an antithesis?
contrast between ideas by placing them together
What is an appeal to authority?
argumentation technique by referring to a source of authority
What is an appeal to fear?
appealing to an audience’s sense of fear
What is an audience?
general term for a reader or listener of a text
What is the bandwagon effect?
propaganda technique that suggests one should do something because everyone else is doing
What is bias?
language that supports an ideological position, whether implicitly or explicitly
What is cacophony?
discordant, rugged, or hard-sounded effects in prose or verse
What is caesura?
a pause within a line of verse
What is characterisation?
the way in which a writer creates her characters in a narrative to attract or repel sympathy from the audience
What is a clause?
a group of words that express a single idea
What is a cliché?
a boring phrase made tedious by frequent repetition
What is coherence?
systematic connection of ideas in a written place
What is colloquialism?
a kind of expression or grammar that is associated with ordinary, everyday speech rather than formal language
What is conflict in advertising?
including a conflict situation in an ad to help sell a product/idea
What are complex and compound sentences?
complex - at least two clauses, one of them subordinate to the main
compound - two or more main clauses linked with one of the conjunctions or/but/and
What are conjunctions?
words that are used to connect words/phrases/clauses
What is a connotation?
aura of emotion that is associated with a word through personal experience
What are the contexts of production and reception?
COP - situation or circumstances in which a text is produced, with factors influencing it
COR - situation or circumstances in which a text is received, with factors influencing its reading
What is core vocabulary?
everyday and easily understood words, significant majority of our vocabulary
What is couplet?
poetry - pair of rhymed lines any meter
What is crowdsourcing?
Jeffo Howe “act of taking a job traditionally performed by a designated employee and outsourcing it to an undefined, generally large group of people in the form of an open call”
What is deictic?
words that point in various directions, within a text and beyond it
What is a denotation?
literal, factual meaning of a word
What is denouement?
the final unfolding of a plot in a literary work
What is dialect?
unique and distinguishable combination of vocabulary, pronunciation, and syntax
What is diatribe?
severely critical type of discourse, often spoken, characterised by anger at something/someone
What is direct narration?
when the narrator seems to tell the reader what to think
What is direct/reported speech?
direct - characters do all the talking
reported - writers summarise what their characters say for the reader
What is dramatic irony?
dramatic texts - audience possess more information about what is taking place than some of the characters