Glossary

Question 1

Qualitative research consists of…

Answer 1

Exploring the unknown, includes quotes or images and capturing the original quality of the dataset

Question 2

Structured interviews are ideal for which type of research?

Answer 2

Quantitative research

Question 3

Types of interviews

Answer 3

Structured, semi-structured and unstructured

Question 4

Why are structured interviews ideal for quantitative research?

Answer 4

Questions are closed, there is a fixed topic, fixed order questions and very clear roles between the participant and the experimenter.
Expansion is only allowed if pre-determined.
The outcome is specific answers and/or numerical data

Question 5

What sort of research are semi-structured interviews good for?

Answer 5

Focused qualitative research

Question 6

Why are semi-structured interviews good for focused qualitative research?

Answer 6

Has open-ended questions surrounding an open topic, question order can vary, and expansion is encouraged, making the outcome unexpected answers and verbal data.
Roles between researcher and participant are almost equal

Question 7

What type of research are unstructured interviews used for?

Answer 7

Pilot qualitative research

Question 8

Why are unstructured interviews used in pilot qualitative research?

Answer 8

They use one-on-one interviewing. including smaller samples which is better for qualitative research

Question 9

A case study consists of

Answer 9

One participant. Allowing the exploration of the one case in depth

Question 10

The De Visser and Smith study (about hegemonic masculinity) occurred in what year?

Answer 10

2006

Question 11

What was the De Visser and Smith (2006) study about?

Answer 11

Hegemonic (the only way to do something) masculinity is expected in behaviour patterns among men.
Case study on a 19-year-old names Rahul - Indian born & UK raised. Went to a private school in London but was not rich.
Experimenters conducted a semi-structured interview about how he spent his free time. Including prompts about drinking alcohol, sexual activity, exercise and sport. Clustered potential themes were identified.

Question 12

What were the three themes researchers identified about Rahul in the De Visser & Smith (2006) study?

Answer 12

1) Difference from others
2) Why Rahul doesn’t drink
3) Being sporty makes Rahul masculine enough

Question 13

Benefits of qualitative case studies are?

Answer 13

• Allows insight into what the case is for one participant at a time
• Ability to interview more than one participant
• Flexability for data gathered and focus of the study

Question 14

A form of qualitative research that consists of interviews where a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement or idea is also known as a…?

Answer 14

A focus group

Question 15

The Lyon & Willott (2008) study held eight focus groups revolving around…?

Answer 15

Feminity and drinking
Including changes in drinking context, accessibility in New Zealand, changes in products and young women drinking more alcohol than ever before.

Question 16

What happened in the Lyon and Willott (2008) study?

Answer 16

Eight focus groups consisting of three to five people - plus one or two female interviewers.
Participants = 16 men and 16 women aged 20-29 from Auckland.
The study provided insights into ways alcohol was used to actively perform gender and construct women drinkers as vulnerable

Question 17

Cons of focus groups include…

Answer 17

• Pre-existing friend groups can lead to assumptions and tensions
• Unknown participants form new relations
• It is not a natural environment
• People talk over one another
• If no one dominates the discussion, it can ve a very shallow-level and unfulfilling focus group scenario

Question 18

Pros of focus groups in research include…

Answer 18

• Pre-existing friends can talk about shared experiences
• Unknown participants can provide a deeper explanation of one anothers’ concepts
• A good interviewer can steer the conversation while making it feel like a natural environment to discuss the topic in

Question 19

The two components of informed consent are…

Answer 19

1. Informing - of the content, topic and possible themes of study
2. Getting consent - usually in the form of a gifned consent form

Question 20

Under which scenarios can you never use deception instead of informed consent?

Answer 20

With child participants and in qualitative research

Question 21

Debreifing consists of

Answer 21

Disclosing any deception and to offer information about sources of help - when necessary

Question 22

What is photo elicitation?

Answer 22

Using photos as prompts in interviews

Question 23

The smallest possible sample in research is called?

Answer 23

A case study

Question 24

Three types of media elicitation are

Answer 24

1. Researcher-led media elicitation
2. Participant-led “ “
3. Primary media analysis

Question 25

Describe researcher-led media elicitation

Answer 25

• Media stimuli pre-selected by researchers
• Can be real media or mock media

Question 26

Describe participant-led media elicitation

Answer 26

• Can be spontaneously mentioned or requested
• Media gathered by participants - can be done in real time

Question 27

Describe primary media analysis

Answer 27

Possible researcher-led media elicitation - showing inside out (movie) an having interviews or focus groups
- Possible participant-led media elicitation - asking participants to bring and share their own media on gender and emotions (inside out example)

Question 28

The Jones et al (2013) study aimed to…?

Answer 28

collect and understand insights of Māori parents with children with asthma. Beliefs about asthma management and their experiences/challenges in achieving optimum asthma outcomes.
Recruited 32 Māori whanau with at least one child with asthma. Children aged between 5 and 12 years.