Glossary Flashcards
Describe advertising
A message that firm pays for, which promotes the firm or its products
What is ARR
The average rate of return on an investment
What is an asset?
A valuable item owned by the business, or owed to the business
What is average unit cost?
How much each product costs to make (calculated by dividing total costs by output)
What is Boston Mix
A method used to analyse a business’s product portfolio.
Products are plotted according to their market share and how fast the market they are in is growing and are called:
dogs (low share, low growth)
cash cows (high share, low growth)
stars (high share, high growth)
question marks ( low share, high growth)
Break-even output
The level of output at which a company’s total revenue equals its total costs. (makes neither profit nor loss)
What is a business plan
An outline what a business will do and how it aims to do it
What is capital
A company’s wealth in the form of money or other assets
What is capital employed
The total amount of money put into a business
What is cash flow
The flow of all money into and out of the business
What is cash inflow?
The flow of money into the business:
e.g., money earned from selling products and returns on any investments
What is cash outflow
The flow money out of the business -
eg operating expenses, debts, and other liabilities
What is a centralised organisation
An organisation with a structure in which all major decisions are made by one person or a few senior managers at the top of the hierachy
What is chain of command
The chain connecting directors to operatives in an organisational hierachy
What is channel of distribution
The way that products get from a manufacturer to a consumer
What is commision
Extra money given on top of their basic salary to sales staff everytime they sell an item.
What is competitive pricing
A price strategy in which a firm charges similar prices to other firms
What is a competitor
A business that sell the same or similar products in the same market as another business
What is a consumer
A person who uses a good or service
What is conrtact of employment
A legal agreement between an employee and their employer about a job
what is cost
an expense paid out to run a business
what is cost-plus pricing
a pricing strategy in which the cost of making the product is increased by a certain percentage to work out the price the product will be sold for
what is credit
an agreement that a customer will pay for something at a later date
what are credit terms
the terms of a credit agreement that tell a customer how long they have to pay
what is current asset
an asset that doesn’t last very long
what is current liability
a debt that a business has to pay off soon
what is a decentralised organisation
an organisation with a structure in which the authority to make most decisions is shared or spread out between people at different layers of the hierarchy
what is delayering
removing layers of managment from an organisation
what is delegalistion
passing tasks or responisbilities onto another person
what is demand
how much of a product people will be willing to buy at a given price
what is depreciation
the amount of value that assets have lost over time due to wear and tear
what is the design mix
the different elements of design needed to make a prdouct successful, including the function, cost, and appearance
what is diseconomy of scale
when growth leads to an increase in average unit cost
what is a dividened
a payment that a shareholder gets if the company makes a profit
what is e-commerce
buying and selling products on the internet
what is economy of scale
a reduction in average unit cost that comes from producing on a large scale
what is enterprise
the process of identifying new business opportunities, and then taking advantage of them
what is an entrepreneur
someone who takes on the risk of enterprise activity
what is exchange rate
a value that tells you how much one unit of currency costs in a different country
what is extension stratergy
an action intended to extend the life of a product
what is external espansion
when a company grows by working with other businesses
what is external recruitment
where a bunsiness rectruits new people from outside the business
what is factor of production
a limited resource used to provide a good or service _ e.g. land, labour, or enterprise
what is fixed asset
an asset that a business keeps long-term or uses repeatedly _ e.g. property, equipment, land, computers
what is fixed cost
a cost that doesn’t vary with output
waht is flat heirachy
an organisational hierachy with few layers
what is flow production
a method of production in whiach all products are identical and are made as quickly as possible
what is franchise
where a company lets another firm sell its products or use its tradmerks in return for a fee or a percentage of the profits
what is fringe benefit
any reward for an employee that is not part of their regular income
what is full-time staff
employees that generallywork 35-40 hours a week
what is globalisation
the process by which the world is becoming more interconnected
what is government grant
a sum of money which is given by the government and does not have to be repaid
what is gross profit
the profit left over once the cost of sales has been taken away from the total revenue
what is gross profit margin
the fraction of every pound spent by customers that doesn’t go towards making the product
what is hire purchase
when a firm purchases something by first paying a deposit and then paying the rest in installments over a period time, while they have use of the product
what is income statment
a financial statment that shows how the income of a business has changed over a time period