Glossary Flashcards
A B C Method
A time management strategy that allows you to arrange your daily tasks according to priority.
Back to Back ticketing
An unethical ticketing practice in which clients buy two round-trip discount tickets for less than the cost of one round-trip ticket at full fare, thus circumventing certain restrictions on the discount tickets by rearranging departures and returns.
Card Mills
Organizations that sell travel agent identification cards to the general public, under the guise of bona fide employment in the travel industry, promoting access to travel industry discounts.
Double Booking
An unethical reservations practice of booking two reservations for an individual at the same time.
Ethics
Moral principles of right conduct.
Hidden City Ticketing
An unethical ticketing practice in which clients buy a less expensive ticket with a connection then actually end their trip at the connecting city.
Profession
An occupation requiring a specialized body of knowledge.
Professional
The term commonly used to describe people who earn their living by practicing some skill or engaging in some activity that requires expertise.
Professionalism
The quality demonstrated by professionals who possess the skills and knowledge to perform their jobs with expertise and who are committed to the standards of the occupation and to the interests of the client.
Tickler Files
Files that remind you to do something, to assist with time management.
Time Log
A record of what you do and how long it takes you to do it, to assist with time management.
Clarity
Principle of business writing that refers to the ability to write clearly.
Completeness
Principle of business writing that involves presenting all the facts your reader will need to understand and respond to your message.
Conciseness
Principle of business writing that means writing the message in as few words as possible.
Copy
The written component of various marketing communications, such as brochures and advertisements.
Correctness
Principle of business writing that means ensuring that what you’ve written is accurate.
Courtesy
Principle of business writing that means including remarks in your writing, showing consideration of your reader’s interests and feelings.
Direct Order
An organizational format that begins with the most important information — usually the conclusion and perhaps a recommendation.
Editing
Cutting and rearranging text for final presentation.
Electronic mail; refers to communications sent from one computer to another.
Emoticon
Refers to emotion icons or symbols resembling a face and used to express feelings in electronic messages.
Executive Summary
A special kind of short report that condenses a complex or lengthy subject into one concise page and may be attached to the complete report.
Hook
An opening line that pulls the reader into the story.
Informal Research
Includes any type of fact gathering short of a formal, controlled survey.
Inverted Pyramid
A style of writing in which key facts are up front, generally in the first paragraph, and sometimes in the lead sentence; supporting details follow in decreasing order of importance.
Netiquette
Refers to etiquette rules concerning the proper, professional, and polite way to communicate with people online.
News Release
An organized method to disseminate news about your business (formerly called a press release).
Proofreading
The process of checking what you’ve written for changes or corrections that need to be made.
Proposal
A written document that presents a solution to fulfill a need.
Report
An orderly, objective written message to assist in decision making or problem-solving.
Request for Proposal (RFP)
Describes a problem to be solved and invites respondents to present their proposed solution.
Tone
The attitude you convey about your written message.
Core Service
The products or services that you offer your customers. Core service is your reason for being in business.
External Customer
The person from outside the business who comes to the business to buy the products or services offered.
Focus Group
A small group of customers gathered together with a trained moderator to discuss a particular issue.
Internal Customer
Anyone inside the organization who depends on you in order to get their job done.
Moments of Truth
Brief opportunities that occur during a customer encounter when you have a chance to leave a lasting impression with that customer.
Upselling
Upgrading or converting the client to a more expensive or inclusive version of a product or service, for example, an outside rather than an inside cruise stateroom.
Value Added Service
Service that exceeds the expectations of your customer and enhances the perceived value of doing business with you or the company you represent.
Ackowledge
Listening technique used to show customers that you value what they are saying.
Benefits
The positive results provided by travel products, as perceived by the customer.
Clarify
Listening technique used to get more information about your customers’ needs.
Close the sale
Successfully lead a customer to a buying decision.
Closed Questions
Questions that invite precise, brief answers, usually in the form of “Yes” or “No,” such as “Have you been to this destination before?”
Confirm
Listening technique used to check your understanding of the customer’s needs.
Cross Selling
Offering extra products and services that go beyond a core product, such as a rental car with an air ticket.
Customer Focused Selling
The sales approach in which salespeople act as consultants whose knowledge, skill, and motivation will lead buyers to purchase decisions that best suit their needs.
Features
The inherent characteristics of a travel product.
Jargon
Specialized terminology used by people who share a similar profession, such as travel.
Lead
The initial point of contact that directs you to new prospects.
Open questions
Questions that encourage people to talk, such as “What did you have in mind?” or “How have you enjoyed traveling in the past?”
Preferred Suppliers
Travel providers that have negotiated extra commission rates with your agency based on attainment of sales objectives.
Probing
Asking questions to delve deeper for more information.
Prospecting
The process of finding new customers or identifying prospective purchasers.
Qualifying
The process of asking thoughtful questions and listening for key responses to determine the customer’s travel needs.
Sales Cycle
A series of inter-related steps that describes the sales process.
Situational Selling
The sales technique that requires skilled sales professionals to adapt the steps of the sales cycle appropriately to both satisfy the customer’s needs and keep the process moving toward a buying decision.
Trial Closing
The technique of asking questions like “How does that sound?” or “Will that work for you?” throughout the sales process in an attempt to gain your customers’ agreement and moving them closer to the close of the sale.
Value
The relationship between price paid and performance received or benefits perceived.
Value Added
Additional services or products that support or enhance the travel experience to make it more convenient for the customer.
Active Listening
The level of listening that requires our highest degree of involvement; listening to help others by using verbal and nonverbal responses to express empathy for the speaker; listening for feelings and emotions.
Ambushers
Ineffective listeners who cannot wait to jump into the conversation to disagree with the speaker.
Amiable
A communication style characterized by friendliness, cooperation, and patience.
Analytical
A communication style characterized by seriousness, logic, and precision.
Body Language
Nonverbal body actions such as gestures, body movements, facial expressions, eye behavior, and posture.
Bypassing
A communication error that occurs when people interpret words or phrases differently.
Connotative
Meaning that is subjective and emotional, like the definitions that exist in the perceptions of our listeners.
Defensive Listeners
Ineffective listeners who take practically everything someone else says as a personal attack.
Denotative
Meaning that is objective and abstract, like the definitions that exist in the dictionary
Driver
A communication style characterized by independence, efficiency, and decisiveness.
Empathy
The ability to imagine another person’s point of view, to project yourself into another person’s situation in an effort to understand his or her thoughts and feelings.
Evaluating
The third stage in the listening process, in which we weigh the content of the message, sort fact from opinion, and render a judgment of the value of the message.
Expressive
A communication style characterized by enthusiasm, humor, and liveliness.
Feedback
All the verbal and nonverbal messages that we send out in response to our partners’ communication; any message, intentional or unintentional, sent by the listener to the speaker.
Hearing
A purely physical phenomenon in which sound waves are received by the eardrum.
Insensitive Listeners
Ineffective listeners who take everything they hear literally and ignore the tone of voice used by the speaker.
Insulated Listeners
Ineffective listeners who hear only those messages that are pleasant, while blocking out messages that are negative or unpleasant.
Interpersonal Communication
The exchange of messages and meaning between two people.
Interpreting
The second stage in the listening process, in which we assign meaning and importance to the sounds that we hear.
Intimate Distance
A speaker-to-receiver zone from 0 to 18 inches that is typically reserved for those whom we know well.
Listening
A deliberate, mental process in which the physical messages are interpreted and understood by the person who receives them; psychological process in which meaning is assigned to what is heard.
Nonverbal Communication
All the kinds of human responses not expressed in words.
Paraphrasing
Restating for the speaker what you believe is the essence of what has just been said; to reword the meaning of what was said.
Perception
The way in which objective data are interpreted by individuals.
Personal Distance
A speaker-to-receiver zone of 18 inches to 4 feet that represents the most common distance for communication in the workplace.
Publlic Distance
A speaker-to-receiver zone of 12 feet to limit of sight that is appropriate for public speaking situations.
Responding
The fourth stage in the listening process, in which we take action as a result of the message.
Selective Listeners
Ineffective listeners who hear remarks only of obvious interest to them and filter out those messages that are not of instant relevance.
Selective Perception
The process of seeing what we want to see and hearing what we want to hear.
Sensing
The first stage in the listening process, which occurs when sound waves reach our ears and we become aware that someone is trying to communicate with us.
Social Distance
A speaker-to-receiver zone of 4 to 12 feet that is usually used for impersonal message exchange.
Uptalking
Occurs when we end our sentences in a higher pitch, as if we are asking a question.
Verbal Communication
Human responses expressed in words.
Verbal Disruptor
Words or phrases tacked on to the end of statements that disrupt the flow from one thought to the next.
Verbalized Pause
Occurs when you fill the natural pauses in your speech patterns with sound.
Conflict
A set of divergent aims, methods, and behaviors.
Effective
Doing right things.
Efficient
Doing things right.
Goals
Statements of specific, measurable results to be achieved in accomplishing the objectives.
Leader
One who influences others to achieve a vision.
Mission
The reason or purpose why an organization, department, or project team exists.
Network
A supportive system of sharing information and services among people and groups with common interests.
Nominal Voting Technique
A structured approach, without much discussion, that narrows a list of options, resulting in the selection of one or more choices.