Globalization Flashcards
Tradere
The Italian word for tradition. It means to “pass on” (recipes, customs, etc). It is passed on orally and like any game of telephone is susceptible to change.
Glocalization
A new hybrid of localization and globalization. It describes a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market. For example: P.R. McDonald’s sell farina in their breakfast menu.
Why is a geographical area important?
When natural environment and human intervention are combined it permits the creation of a product which is unique and impossible to imitate outside of a designated production area.
Are we in a phase of discovery of protection?
Protection. It’s not just important to protect the product itself but also the person behind the product. This is where PDOs and PGIs come in.
What is a PDO?
Protected Designation of Origin. Certain product such as varieties of olives or balsamic vinegar that are tied to their place of origin. The specific terroir, history and traditions of those places mean that their specialty foods simply cannot be replicated elsewhere. Products with this status means that the names of those products are not to be used outside of their designated region and its specific requirements.
For example: According to the Aceto Baismamico Tradizionale di Modena PDO must be made from locally produced grapes which are then processed in that same area in which the production and bottling takes place.
What is a PGI?
Protected Geographical Indication. Certifies that a product comes from a specific place or region.
PDO vs PGI
All the phases of production, processing and elaboration of a PDO product must take place within a specific geographical area. In the PGI, instead, only one of them must take place within a specific territory.
As a result, PDOs are subject to stricter regulations, the rules of which are enforced by a control authority of the European Union, which is also the body that issues both trademarks.
