globalisation Flashcards
A Global village
refers to the way that the media and electronic communications now operate on a global scale and so shrink barriers of space and time that the wold has become like one community or village (world has become small village)
popular culture
refers to the cultural products liked and enjoyed by the mass of ordinary people. often associated with mass culture. E.g magazines, tv shows, music ….
mass culture
generally refers to commercially produced culture, involving cultural products produced as entertainment for sale to the masses of ordinary people. products have little lasting value.
generates lots of money for businesses
Low culture
Insulting term used to suggest that popular or mass culture is inferior to the high culture of the elite
High culture
refers to cultural products seen to be of lasting artistic or literary value, which are particularly admired or approved of by intellectual elites.
Elite
a small group holding great power or privilege in society
The changing distinction between high and popular culture (post modernist view)
Post modernists, argue that the distinction between high culture and popular culture is weakening as media and cultural products are becoming available to everyone.
such changes enable original music and art to be accessible from their own homes without going to special institutions like theatres or art galleries. people can now “pick and mix” from either popular or high culture.
strinati - elements of both cultures are being incorporated into the other culture meaning there is no longer a distinction between cultures
technology has made it possible for mass audiences to see and study high culture products - people can see Mona Lisa online
evaluation of popular/mass culture
Popular culture in the form of mass culture, is often attacked for diverting people away from more useful activities.
can have harmful effects on mass audiences.
Marxists and critical theorists see mass culture as simply mass-produced manufactured products imposed on the masses for financial profit
Cultural imperialism
idea that western culture is taking over and damaging local culture
media imperialism
idea that the western culture is becoming more popular around the world, and is becoming more important than local media
Fenton (cocacolonisation)
Argues that most media conglomerates are baes in the US, and dominate media communications. refers to this as cocacolanisation.
the media has also lead to western media products and cultural values being forced on non-western cultures
Pluralists
no such thing as popular or mass culture
wide diversity of cultural choices
pick n mix
hybrid cultures
media effects argument
