globalisation Flashcards
define globalisation
when the world becomes more interconnected and there is a global culture
what are some examples of traditional media
newspapers, books, radio, magazines
what are some examples of new media
tv on demand, video games, phones, podcasts
digital revolution
refers to the rapid advances in technology which have impacted everyones lives
what are the 2 categories of new forms of digital media
1- the extension of existing media, e.g, newspapers online and tv on demand
2- phones and laptops; everything is accessible online
what is a global village
McLuhan coined this term and said that the world is a ‘global village’ suggesting that we are all apart of one super culture as what can be accessed in one country is now accessible everywhere e.g, TNCS such as Zara
virtual community
a type of online platforms that allows individuals to communicate with each other in a way that may or may not reflect how they are in real life.
cybercity castells
Castells conducted a longitudinal study of 3 years in a virtual community called cybercity. she conducted a participant observation with questionnaires. she found that many of the online relationships formed carried on offline and positive relationships were formed. She had positive views on digital forms of communication.
second life boellstorff
conducted a longitudinal study for over a year in a virtual community called second life. she found that it was extremely deregulated but in 2007 Belgian police started regulating it more often. she found that there were police reports about people being raped in the game. she concluded that virtual communities form negative communities. she had a negative view on digital forms of communication.
network society’s
refers to when individuals form connections online. moving from the pre industrialised age to an age of information now. individuals form social networks online which can help with employability ad opportunities. apps like LinkedIn have grown in popularity for this reason
castells, networked society
castells argues that we are moving away from an old age in technology to an age where information is the main focus. he argues that previously information’s vertically organised whereby we would get all of our information off capitalists/elitists as they had access to everything. but now everything is easily accessible so it is horizontally organised. ordinary people are able to make changes by starting campaigns. E.g, #dontpayuk, #metoo and so on
media convergence
refers to how various forms of information can be accessed on one device/format
boyle
Boyle argues that digitalisation has allowed for media convergence. we can now access news , health apps and tv shows all on one device rather than having to access multiple sources
big data
this is when various forms of information are analysed either digitally or non- digitally to spot patterns/trends in human behaviour
what are the features of big data
volume- large amounts of data, data is growing due to the numerous platforms data is collected on ; structured data on databases e.g, transactions/purchases and unstructured data on apps such as email, texts and so on
variety- the different types of data that is stores
variability- data is inconsistent, one thing may trend randomly and die down whilst another comes along, this type of data is hard to manage
complexity - there is multiple forms of media which need to be linked and connections should be formed between them
velocity- the speed at which things can be streamed and how that is processed
