Globalisation

Question 1

Define globalisation

Answer 1

Globalisation is the process of international integration arising from the interchange of raw materials, products, ideas and culture.

Question 2

Define glocalisation

Answer 2

Glocalisation is the process of adapting brands and products to suit the local market conditions.

Question 3

Define outsourcing

Answer 3

Outsourcing is the process where a firm contracts with another company to obtain goods or services from it.

Question 4

What does continued outsourcing lead to?

Answer 4

The production of global production networks