Global Tourism✈️G2&G3 Flashcards
Trends in the global tourism industry
- International tourism
2. Domestic tourism
International tourism
Since the 1980s, international tourism has become increasingly diverse in its origins and its destinations
One major trend is that the Asia Pacific region has increased in popularity as a tourist destination
Domestic tourism
Donestic tourism has grown along with international tourism
In fact, domestic tourism was and continues to be the most popular form of tourism
This is despite the fact that international tourism has grown immensely over the last 60 years
An example is that domestic tourism in China is at it’s peak during the Lunar New Year. During the time, employees take a break for up to two weks
Mass tourism
Travel that involves large numbers of tourists visiiting a particular place together
It often takes the form of a package holiday
Increased affluence and leisure time lead to mass toursm
Since the 1970s, package holidays have been a major form of tourism. Such holidays involve a tour usually arranced by a travel agent, with transportation, accomodation, and most meals included in the package. Package holidays include the service of guides who speak the local language
Niche tourism
Special-interest tourism based on a particular area, interest or activity
It can be done by independent travellers or combined with package tours
Niche tourism appeals to travellers who seek ‘new’ destinations, activities and experiences
Whale-watching in Hawaii for special interests and, whitewater rafting and bungee jumping in New Zealand for adventure holidays
Ecotourism
Form of niche tourism
Responsible travel to natural areas that conserves the environment and improves the well-being of the local people
POE
- Minimise impact
- Building environmental and cultural awareness and respect
- Provide positive experiences for visitors and hosts
- Provide direct financial benefits for conservation
- Provide financial benefits and empowerment for local people
- Raise sensitivity to the host countries’ political, environmental and social climate
An example is the Waitomo Caves in New Zealand. The caves are a famous tourist destination because of the glowworms that light the caves’ ceiling
Short haul destinations
Destinations that are a short distance away from the tourist’s home country, usually reachable by a car, bus, train, or a flight generally less than five hours
For example, Hong Kong is a short haul destination from Singapore. This is because the flight time from Singapore to Hong Kong is just approximately four hours
Long haul destinations
Destinations that are a long distance away from the tourist’s home country, usually reachable by a flight of generally five hours or more
For example, Europe would be a long haul destination from Singapore. This is because the flight time from Singapore to Europe is about 12 to 15 hours
Reasons for the growth of global tourism
- Developments in Technology
- Demand factors
- Destination factors
Developments in Technology
The application of scientific knowledge to develop machines, equipments and ways of doing things
Developments in technology, especially those in transport and computer-related technology have changed the scale and ease of global tourism
BETTER AND AFFORDABLE TRANSPORT
Developments in technology have led to great improvements in safety, shorter travelling time and lesser traveling costs for the average person
In the 1950s, most commercial aeroplanes would fly short distances stop to refuel, sometimes overnight. A commercial flight from Singapore to London takes around two to four days, with many stopovers at different cities
Now, aeroplanes can fly non-stop for 15000 kilometres at 800 to 1000 kilometres per hour. A commercial flight from Singapore to London now takes around 14 hours
The rise of budget airlines has made air transport affordable as such airlines are cheaper than major commercial airlines because of their smaller and more fuel-efficient aircraft. In addition, these aircraft typically fly only to short haul destinations. Costs are further reduced by selling online rather than through travel agents. Examples of budget airlines include Jetstar Asia and AirAsia
How budget airlines increased the number of international travellers:
- Enabled more people to travel internationally and more frequently
- Given travellers the opportunity to go on holidays farther away from home
- Enabled travellers to go to destinations not covered by major commercial airlines (EXP: Bhutan, Northern Thailand)
EASE OF ACCESS TO INFORMATION
Developments in information technology have made information more readily available and accessible. It has also made available updated information. This ease of access to information helped promoted air travel and global tourism
One technological improvement is that for online booking and research, it has given tourists more options and control
Another technological improvement is surveillance, electronic checks and other safety controls research. It makes tourists feel safer and more confident about travelling
Demand factors
DEMAND
People’s willingness and ability to buy goods and services
DEMAND FACTORS
Those that affect people’s demand for goods and services and affect their ability to travel
- Disposable income
- Leisure time
- Changing lifestyle
Demand factors are in turn affected by tourist profiles
TOURIST PROFILES
The lifestyle, habit and character of tourists visiting a place
Disposable income
The amount of income left to an individual after taxes have been paid. It is the amount of income available for saving and spending. The growth in income has allowed people to spend more on goods, services or activities that improve their quality of life. One of these activities is travelling for leisure.
Countries such as China and India have experienced rapid economic growth. In these countries, the number of people in middle income groups and higher income groups has been growing
Leisure time
The time when people are free from work responsibilities and commitments
For the middle income to high income groups, leisure time usually comes in the form of paid leave. With more income and paid leave, these people are more inclined to travel
In Australia, for example, many employees can exchange paid overtime work for leave. This increased their chances of taking longer weekend breaks. In Canada, there has also been an increase in additional breaks and extended weekends
Changing lifestyle
The change in the way people live through their lifetime and from generation to generation
The pace of life today is much faster. Many people in the workforce find themselves spending long hours at the workplace beyond official working hours. Therefore, travelling has become a way for people to relax and take a break from their fast-paced lifestyles at work
In Australia, there is a group of retirees called grey nomads. Grey nomads spend much of their time travelling in mobile homes or vehicles with four-wheel drive to explore remote parts of the country
Destination Factors
The infrastructure and services in tourist destinations that allow for more convenient and comfortable stays for tourists
- Attractions
- Investment in infrastructure and services
- Access to information