Global Shift Case Study- Dyson Flashcards
1
Q
What does Dyson design and manufacture?
A
Household appliances
2
Q
Where did Dyson move production from and to ?
A
To Malaysia from UK
3
Q
When did Dyson move production of vacuum cleaners to Malaysia and why?
A
2002 and due to 30% cheaper production costs
4
Q
When Dyson move production of washing machines to Malaysia ?
A
2003, marking the end of production in the UK
5
Q
How many jobs were lost as a result of this outsourcing ?
A
865
6
Q
Statement card: Dyson was given a bad reputation for prioritising profitability over loyalty of his workforce
A
.
7
Q
There were some benefits, what happened to the original manufacturing location, Malmesbury?
A
It was expanded for R&D.
Creating 1,200 jobs.
8
Q
Benefit: how many outlets in the US are Dyson products now sold in?
A
3,000
