global marketing Flashcards
1
Q
what has globalisation allowed for marketing
A
for products to advertise products on an international scale, growing businesses due to increased recognition and profit
2
Q
what is a trademark
A
marketing that allows the brand to be instantly recognisable (consistant) such as apple
3
Q
what can be done to advertising to appeal to all countries
A
different adverts with more popular topics in each country- marketing strategies are different to reach a different audience
4
Q
what is glocalisation
A
a global product with local aspects which taylor to the audience its advertised to
5
Q
why do companies change ads across countries
A
- increase profits
- positively advertise the product to specific audiences
- fit cultural beliefs and traditions
- changing product placement to increase profit
