global marketing Flashcards
What has globalisation enabled businesses to do?
Market, advertise, and sell products internationally.
Why is brand awareness important in global marketing?
A familiar brand is trusted and chosen over less well-known competitors.
Name three globally recognised American brands.
Apple, Coca-Cola, Nike.
Why do global marketing campaigns keep the same strategy?
It reduces costs, requiring only small adjustments like language changes.
When must global marketing strategies be altered?
To respect cultural differences (e.g., religion, preferences).
What is “glocalisation”?
Adapting business practices to local tastes and interests while maintaining global identity.
How has KitKat used glocalisation in Japan?
Introduced unique flavors (e.g., Baked Potato, Cherry Blossom) and adapted to Japan’s collectibles culture.
