global market infleucnes Flashcards
what are the 4 global market influences on a business
economic outlook,
availability of funds,
interest rates
what is the acronym for global market influences?
eai
what are global market influences
These are uncontrollable influences, businesses must develop strategies to minimise any harmful effects.
define economic outlook
the projected changes to the level of economic growth throughout the world
what happens when the economic outlook is positive
consumers are more confident –> spend more –> greater demand –> businesses need to increase production –> businesses then need funds to keep up with demand –> borrowing is now easier as investors know there is increased demand so the business can pay its debts
what happens if the economic outlook is negative
- consumers are less confident
2.less likely to spend
3.less demand for g/s - business don’t have a desire to increase production
- investors might not lend as they realise demand is less meaning less profits than can pay off debts
define availability of funds
the ease to which a business can borrow funds from international financial markets
what is transaction exposure
the risk of exchange rates changing after signing a contract
define interest rates
payment for borrowing funds as a percentage of the loaned amount