Global Distribution of Goods Flashcards
consumer
a person who uses goods and services in order to satisfy their needs and wants
consumerism
the social and economic ideology that encourages the acquisition of goods and services in ever increasing amounts
import and export
the activity of bringing goods and services into a country from abroad, the activity of sending goods and services to another country for sale
distribution
the movement of goods and services from the source
chain of distribution
the process whereby products reach the people who buy them
marketing
the action of promoting and selling products or services
agents in the distribution chain of goods
producer, wholesaler, retailer, consumer
producer
a person or business organization that grows, creates a product or service to be sold
wholesaler
a person or organization that buys a product directly from the producer in bulk and stores it to be resold for a profit
retailer
a person or business that buys from either the wholesaler or producer
consumer in distribution chain of goods
buys product at end of chain, can also buy directly from wholesaler or even producer
agents in distribution chain of services
producer-consumer, producer-retailer/broker-consumer
market research
the activity of gathering information about the consumer
market research methods
surveys, interviews, focus groups, observation
surveys
ask users open ended or clos ended questions as questionnaire or via email, easy, inexpensive, alot of data quickly
interview
one-on-one conversations, nonverbal cues, greater in depth to needs and wants
focus groups
brings together people who fit company’s target market and spark conversation
observation
someone from company watches ideal user engage with product without influence of others
social media as a market research tool
no. of likes, followers, shares, comments, pageviews, hashtags, posts
advertisement
a notice to the public about goods and services
types of advertisement and …..
informative-information
persuasive-vivid, emotion, encouraging
advantages and disadvantages of advertisement
- informs consumers in comfort of their home - allows them to make choices given the vast array of goods -competition keeps price low,
- encourages consumerism, expensive to advertise for small businesses
types of persuasive advertisements
sex appeal, authority, instant ness, good life
