Get to Know Your Digital Customer Flashcards
what is content marketing?
Making and posting content with the purpose of marketing your business
What is a Digital Marketing Strategy
Strategy outlining how a business will use digital channels to reach marketing goals for their business
What is a company/business’s mission?
A business’s purpose and what it stands for today
What is Audience Segmentation?
Separating your audience into different categories based off specific identifiers
What is a company/business’s vision?
A business’s long term goal. What they are working towards.
What is Legislation?
Laws passed by the government.
What does ‘Call to Action’ mean?
Signals a business shows to customers or their audience to persuade them to take action on something specific. (Conversion points)
Example: “subscribe now!” Or “add to cart”
Demographic Segmentation is when…
You separate your target audience based on identifiers like race, sex, age, etc
Geographic Segmentation is used when..
You want to target your audience based on their location.
For Example: the city, country, region, etc.
Behavioral Segmentation is categorizing…
Your target audience based on their actions/interactions with business
For example their purchases, website visits, engagement with social media
Explain what Customer Touch Points are.
They are all of the times the customers had interactions/awareness with/of the business before Conversion.
Physcographic Segmentation is…
When you categorize your targeted audience based on how they live their life and why.
Example: people who like running, people who care about the environment, etc.
What are the 5 steps for optimizing Touchpoints?
- Track performance
- Adapt if your audience changes or a new demographic is added
- Get your customer’s feedback
- Stay consistent throughout the channels you use
- Find what you can make the greatest impact (better ROI)
Looking at your Marketing Goals, why would this be one of the things you would consider.. to ultimately pick the right Digital Channel(s) to market your business?
Certain goals pair better with the strengths of certain channels.
Looking at your Customer Persona, why would this be one of the things you would consider when choosing the right Digital Channel to market your business?
You use this to know what digital channels they use the most.
Looking at the Cost, why would this be one of the things you would consider to choose the right Digital Channel to market your business?
Cost varies depending on which channels you use. They have initial and continuous costs. The ROI determines if you use the digital channel or not.
Example: making a social media accounts (initial low cost investment) and then paying for someone to run the social media/ time you have to be consistent with it (continuous investment)
Looking at the Ease of Use of different Digital Channels, why would this be one of the things you would consider for effectively marketing your business.
How hard it is to use or manage a channels factors into weather or not you would want to use it to market your business. Sometimes it’s worth it despite difficulty if the ROI is high enough.
How would doing a Digital Presence Audit help with figuring out the best Digital Channels to use to market the business?
Looking at the business’s gaps, findability, customer demographics, and consistency data would help you decide on where to focus your attention. You would then choose to either invest in your weaknesses or strengths.
Looking at your competitor communications, why would this be one of the things you would consider to choose the right Digital Channel to market your business?
By knowing what digital channels your competitors are using, you can decide to either invest in the same channels or focus on the channels they are neglecting or underperforming on
