Generate your first 1000$ a month of passive income Flashcards
Graham Cochrane story
Recording Revolution in 2009
200,000 monthtly readers
33 million YouTube Views
Generating 1$ million a year!
If you have years of experience in something and knowledge, you can make money out of it!
Is passive income really possible?
Yes!
But you have to make a lot of work!
You need to do a fixed amount of work and earn more than the work you do!
Passive Income Compenent #1
Remarkable Content
Create amazing and valuable content!!
Some content marketing tips
- Original, valuable content!!! With the best format for what you do!
- Make content that people are looking for (think about your target audience. Know them!) Make content for them!!!
- Make it regular, have you schedule that fits your life. Commit! NEVER GIVE UP!
- Written content is best for SEO (a video needs text so that search engines can find your content)
- Video is taking over the world!
- Always leave a Call To Action (CTA) at the end of a piece of content. Ask the audience something at the end of a content. Request, gift, etc. Make people get in actions!
Tools that Graham use
- Wordpress for blog or any content creator. He uses a $99 theme that’s drag and drop !
- Youtube : all of his videos are uploaded to YouTube and embedded on his Wordpress blog! Being on YouTube allows his content to be found in twice as many places!
Passive Income Component #2
Lead Magnet
WEBSITE
Continue the realtionship by adding more value!
Most websites give visitors too many options, wich distacts them! People attention in like 3sec… Instead of telling them to fallow you on FB, Instagram, or rear About page, your wbsite should focus on one thing
CAPTURE THEIR EMAIL ADDRESS!
If they leave without giving you their email address, they will likely never come back
You can now email them to add more value for free, creating a relationship
Eventually you can offer them your products or services and sell directly through email or point them back to the site (look for manychat also for FB… Creative Juice)
Email Truth #1
Selling to your email list is FAR more profitable than selling on your site, social media, or anywhere else.
Email Truth #2
Even is selling on social was as profitable as email, you don’t control your audience. FB and Twitter can (and do) change the rules. Your email list, however, belongs to you!
Email Truth #3
Websites come and go. Social media platforms (and popularity) come and go. But Most people don’t change their email address. Email is the best way to connect with and sell to your audience.
How to maximize your email opt-ins
- Do NOT say “Join our newsletter!” Nobody wants more junk in their inbox, people want vallue in their Inbox.
- Instead use a benefit-driven lead magnet. Something that will immediately help them solve a problem.
- This is the beginning of the Value Circle. Show them you have massive value to offer and give it for free in exchange for their email address!!
Some examples of good lead magnets
- Music Education Site “learn the 6 Steps for Creating a Radio-Worthy Song from Scratch Using Budget Equipment in your Bedroom or Home Studio…” Of course we want, it’s precisely what i want!
Create programs, sites, precise things! Ex : “Download the simple 10 minute home-workout routine that will help you burn 1lb per week”.
Get the credentials in exchange.
Tools for email list!
ConvertKit - This allows to capture email addresses and save them automatically. Then with one click I can send and email to everyone on my list, without having to keep track of it all!
Google Docs - Most of Graham’s lead magnets are PDFs. Simply write them in a Google Doc and export them as a PDF.
Thrive Leads/Convert Pro - Both are great tools for creating exit pop-ups, opt0in boxes on your blog, or simple landing pages to capture an email adress. Don’t make it envasive : “Hey, thank you for reaching, download my free XYZ guide to bla bla bla…”
Passive Income Component #3
Amail Autoresponder
you got their email adress, now what?
A little secret…
The best people to sell to are those who have just found you and are most insterested in you right now!
The Automated Money Machine
- Write 5-7 days worth of emails - These will go out each day, starting the first day after they get your lead magnet!
- Over-diliver with super valuable content - Teach them or give them something elevent to your lead magnet or site and make it SO valuable that they feel glad they joined your list.
- On the last 3 days transition to an offer - Pivot from the content to a relevent product that would be a natural “no brainer” for them if they’ve liked the previous few days worth of emails. One email is not enough, people procrastinate.
ConverKit : allows to create automated email sequences that are triggered when someone joins your list and downloads the lead magnet!
Mailchimp: Is a free alternative (up to 2,000 people)
Passive Income Componenent #4
Your Digital Products
They cost little to create, little to maintant, can sell to anyone at anytime, everywhere.
Online video courses
eBooks
Digital prints (artwork, photography, etc.)
Smartphone apps
WEB tools (ex ConverKit, that you use…)
Membership sites (subscription, paid community, monthly stuff)
TURN SOMETHING THAT YOU KNOW INTO A DIGITAL PRODUCT! What do you know, are good at, and passionate about, that intersects with what people want or need?
The #1 reason most products don’t sell?
Business owners build their products in a vacuum without doing any research. You have to find something people want and that deos’nt exist!
Do some strategic customer research and determine what people want to buy. Then go and build that for them!
Graham’s Automatic Income Academy offer technic :
