Generalities Flashcards
(94 cards)
What are the UX Design Skills
Strategic Thinking
Leadership
Research
Design
Development
What are the basic steps of UX ?
- Define the problem
- Do some research
- Design your solution
- Test your design
Succinctly, what is the “define the problem” phase ?
Figuring what you are trying to do and why you want to do it.
What are the customer challenges ?
What is the company vision / objective ?
Why is this project happening ?
Grow the user base / Position the product ?
Help both company and user.
Succinctly, what is the “Do some research” phase ?
Get a broader understanding of the problem and some data to work with
Understanding who you are designing for and wether or not your hypothesis is correct
Succinctly, what is the “Design your solution” phase ?
Create your solution, using all the information collected in previous phases
It is here that user stories are created.
Succinctly, what is the “ Test your design” phase ?
Test your design
What is a good UX Process ?
- Simple over comprehensive
- Flexible over prescriptive
- Variety of tools
3 types of research in UX ?
- Deductive
- Interrogatory
- Experimental
What is a deductive research ?
You deal with everything you can learn without actually talking to customers or stakeholders (conduct a competitive analysis, existing research, best practices, Refine Personas)
What is an interrogatory research ?
It is an overly fancy way of saying “asking question”
surveys
1-on-1 interviews
usability labs
What is an experimental research ?
AB Test
Watch users on your app/site
What are the skills needed in the “Design” step of UI ?
- UI Design
- Writing
- Empathy
What are the basic of UI Design ?
- Understanding of colors and their meaning (focus attention, what does it communicate)
- Typography (easy to read ? does it convey the right message ?)
- Usability (is the page intuitive)
Why is writing important for ux designers ?
Clearly communicate to others your ideas
Clearly define success
Why is empathy is the most important skill ?
Evaluate different options available and choose the one that work the best, thinking about how it will be seen and experienced by your customer.
Where do users encounter the feature ?
What is their mood ?
Are they doing other things ?
what are the 3 options of testing we have ?
- Prototype
- MVP
- Full Build
What is a prototype ?
A prototype is something that can be quickly build and tested.
It doesn’t have the fidelity of the finished product
It communicates the value and experience of your work (paper prototype, wireframes printed out, design mocks on envision, html static pages, etc.)
A prototype is a simulation of the product or solution you want to build. It is an early version of a product or feature with which people can interact.
Prototypes allow you to bring your idea closer to life before investing time and energy in building the real thing. You can test your idea with real people to identify friction points and iterate on your design — without having to write a single line of code. Common types of prototypes include low-fidelity and high-fidelity.
What is an MVP ?
Minimum Viable Product
No Nice to have feature
Get feedback more quickly
Must be viable
Full Build Test
Riskiest option
Potentially wasted effort
Why is leadership important in UX ?,
It permeates the entire process.
It is more guidance and facilitation.
Being a leader mean being a resource, building trust and creating the right conditions
What are the common deliverables of UX designers
- Wireframes
- Prototypes
- Flow Charts
- Information Architecture (sitemap, userflows)
- usability reports
- Style Guide
- User Journey maps
- High Fidelity Mockups
- Competitive Analysis
- System Map
- Findings System
- Personas
- Storyboards
- Requirements and Specifications
- Brainstorming
- Content Strategy
- UX Writing / Microcopy
- Design Systems
- analytics reports
What is a journey map ?
Tools to understand the user experience on several layers at once.
The purpose of a Journey Map is to document an experience from beginning to end in more than one dimension.
customer journey mapis a diagram that represents the steps (i.e., the process) taken by a user to meet a specific goal.
By laying the process out along a timeline, designers can understand the changes in the user’s context, and their motivations, problems and needs along the way.
Talk about personas
Very useful but can be abuse.
Create a fictional person that you can use as an example when your are thinking through possible solutions to UX challenges.
The danger of personas is that they have a lot of assumptions. TO BE USED IN MODERATION.
Talk about the flow chart ?
THe flow charts shows all the screens that the user could encounter, the order in which he encounter them.