Gender Stereotypes and the Media

Question 1

Media reinforces the ______ hypothesis

Answer 1

Gender differences

Question 2

Main trend of how men are portrayed in the media

Answer 2

Violence, aggression, hypermasculine

Question 3

Main trend of how women are portrayed in the media

Answer 3

Sex objects/sexualized

Question 4

Trends of gender portrayals in magazine ads

Answer 4

1- men are still dominant to women; decreased over time

Question 5

North American ideal for women from media

Answer 5

Curvaceously thin

Question 6

Cultivation theory

Answer 6

Television exposure cultivates beliefs, attitudes and ideals about the real world that match the media depicted world

Question 7

Assumption of cultivation theory

Answer 7

Mass media presents a similar systems of stories

Question 8

Occurs when groups who are initially divergent in their worldviews come to hold similar views with greater television exposure.

Answer 8

Mainstreaming

Question 9

Framework for understanding negative effects of objectifying men’s and women’s bodies in our society

Answer 9

Objectification theory

Question 10

Individual adopts an observer’s perspective on their physical selves

Answer 10

Self-objectification

Question 11

Divergent groups converge their views to reflect the “reality that is most commonly presented on television.

Answer 11

Mainstreaming

Question 12

Self-objectification leads to….

Answer 12

Habitual monitoring of the body

Question 13

Conscious or unconscious strategy mediated by
repeated exposure to an array of subtle (and not
subtle) external pressures to be look a certain
way

Answer 13

Self-objectification

Question 14

Self-objectification in women linked to….

Answer 14

Shameful feelings about the body
Eating disorders
Depression

Question 15

Body-as-self paradign

Answer 15

One’s self-worth is tied to your appearance

Question 16

Consequences of body-as-self paradigm

Answer 16

Body is on display like never before

Encouraged to buy thing to fix/transform our body

Question 17

Dubious equality

Answer 17

Men are falling into the same appearance oriented cultural trap that women have experienced

Question 18

Consequences of self-objectification for men

Answer 18

Negative body satisfaction

Negative self-esteem
Increased likelihood of experiencing negative psychological and behavioral outcomes

Question 19

Tendency of sadness to carry over from past situations to influence economic decisions

Answer 19

Misery-is-not-miserly

Question 20

Problem with dove ad campaign

Answer 20

Focus on appearance is still front and center. Still ad campaign

Question 21

Divide a population up into small groups to sell us products and services

Answer 21

Market Segmentation

Question 22

Divide groups up by gender for marketing

Answer 22

Gender segmentation

Question 23

Problem with gendered products

Answer 23

1. Reinforces gender differences hypothesis
2. Gendered products reinforce stereotypes.
3. Gender pricing- cost women more money

Question 24

How to answer question of “who are you” in response to media onsalught

Answer 24

1. Ween yourself off body-as-self paradigm
2. Gender polarization is a construction
3. No innate standard of femininity/masculinity