GEA 2 Flashcards

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1
Q

Car dealer

A

Concessionnaire

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2
Q

A departement store

A

Un grand magasin

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3
Q

Downmarket

A

Bas de gamme

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4
Q

Upmarket

A

Haut de gamme

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5
Q

To met the safety standards

A

Répondre aux normes de sécurité

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6
Q

Online shopping

A

Vente en ligne

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7
Q

Shopping center

A

Centre commercial

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8
Q

Shopping arcade

A

Galerie marchande

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9
Q

To Dell door to door

A

Faire du porte à porte

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10
Q

To store

A

Stocker, entreposer

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11
Q

The costumer service

A

Service clientèle

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12
Q

To deliver

A

Livrer

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13
Q

A drop in prices

A

Une baisse de prix

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14
Q

A good bargain

A

Une bonne affaire

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15
Q

A loyalty card

A

Une carte fidélité

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16
Q

Best before date

A

À consommer de préférence avant

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17
Q

A CAN, a tin

A

Une boîte de conserve

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18
Q

A display rack

A

Un présentoir

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19
Q

Frozen food

A

Nourriture congelé

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20
Q

Good value for money

A

Bon rapport qualité prix

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21
Q

A label

A

Une étiquette

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22
Q

The receipt

A

Ticket de caisse

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23
Q

The shelf

A

Un rayon (au supermarché)

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24
Q

A trolley

A

Un caddie

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25
Q

A wide choice

A

Un large choix

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26
Q

Un retour ?

A

Feed-back

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27
Q

Produire en masse ?

A

To mass produce

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28
Q

Emballage ?

A

Packaging

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29
Q

Une étude ? (De marché)

A

A survey

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30
Q

Commerce en magasin ?

A

Retalling

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31
Q

Un article (produit)

A

An item

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32
Q

Exploiter une nouvelle tendance

A

To exploit à News trend

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33
Q

Ajuster

A

To fit

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34
Q

Relever un défit

A

To meet a challenge

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35
Q

Une nouveauté

A

A novelty

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36
Q

Connaître les modèles de consommation ?

A

Guettons to know the customers

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37
Q

Fidéliser le client ?

A

To build customor’s loyalty

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38
Q

Collecter des données personnelles ?

A

To collect personal data

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39
Q

Base de données

A

Databases

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40
Q

Vie privée

A

Privacy

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41
Q

Connaître les habitudes d’achats

A

To know the shopping patterns

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42
Q

Répondre aux attentes du client

A

To meet customer’s expectation

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43
Q

Une pub video

A

A commercial

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44
Q

Une pub texte

A

An ad / advert / advertissement

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45
Q

Une heure de gd ecoute

A

Prime time

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46
Q

Faire de la pub

A

Advertising

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47
Q

Informer

A

To inform

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48
Q

Mettre en valeur

A

To highlight

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49
Q

Diffuser un message (TV, radio)

A

To broadcast a message

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50
Q

Une devise

A

A motto

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51
Q

Un slogan

A

A slogan

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52
Q

Un prospectus dépliant

A

A leaflet

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53
Q

Un échantillon

A

A sample

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54
Q

Une marque

A

A brand

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55
Q

Une affiche

A

A poster

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56
Q

Permettre

A

Enable

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57
Q

Rarement

A

Seldom

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58
Q

Boucher

A

Butcher

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59
Q

Une affiche

A

A poster

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60
Q

Phrase d’accroche

A

Catch phrase

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61
Q

Un critère

A

A criterion

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62
Q

Des critères

A

Criteria

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63
Q

Un parrainage

A

A sponsorship

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64
Q

Créatif

A

Creative

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65
Q

Un support publicitaire

A

An advertising medium

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66
Q

Un espace publicitaire

A

An advertising space

67
Q

Étude de marché

A

Market research

68
Q

Une gamme

A

A line

69
Q

Un salon

A

A show, an exhibition

70
Q

Un consommateur

A

A consumer

71
Q

Fiable

A

Reliable

72
Q

Un but

A

An aim, a goal

73
Q

A la mode

A

Fashionable

74
Q

La loi

A

The law

75
Q

Suggérer

A

To come up with

To suggest

76
Q

Un représentant

A

A rep

77
Q

Une garantie

A

A guarantee

78
Q

Disponible

A

Available

79
Q

La mondialisation

A

Globalization

80
Q

Stimulant

A

Challenging

81
Q

Service après vente

A

An after sales service

82
Q

Une remise

A

A discount

83
Q

Un faux

A

A fake

84
Q

Point de vente

A

Outlet

85
Q

Lancer un nouveau produit

A

To launch a new product

86
Q

Un avocat

A

A lawyer

87
Q

Appeler

A

To name

88
Q

Cibler

A

To target

89
Q

Performant

A

Performing

90
Q

Les inconvénients

A

Drawback

91
Q

Avantages

A

Advantages

92
Q

Être licencié

A

To be fired

To be laid off

93
Q

Être à découvert

A

To be in the red

94
Q

Être surmené

A

To be overworked

95
Q

Acheter à crédit

A

To buy on credit

96
Q

Le fossé entre les sexes

A

The gap gender

97
Q

Soulever des problèmes racistes

A

To raise ethnic issues

98
Q

Harcèlement sexuel

A

Sexual harassment

99
Q

Prime de licenciement

A

Redundancy payment

100
Q

Rideaux

A

Curtains

101
Q

Une caisse de retraite

A

A pension fund

102
Q

An agreement

A

Un accord

103
Q

Un délégué

A

Spokesman

104
Q

Résilier

A

To cancel

105
Q

Assurance maladie

A

Social insurance

106
Q

Le niveau de vie

A

The standard of living

107
Q

Le cursus scolaire

A

The academic record

108
Q

Une maison de retraite

A

A retirement home

109
Q

Les personnes âgées

A

The elderly

110
Q

Les dépenses

A

The spending

111
Q

Stratagème

A

Ploy

112
Q

Un modèle

A

A pattern

113
Q

Une marque déposée

A

A trademark

114
Q

Perk

A

Avantage

115
Q

De la part de

A

On behalf

116
Q

Relâcher

A

To slack off

117
Q

Motivations / incitations

A

Incentives

118
Q

Se ronger les ongles

A

Bite your nails

119
Q

Se moucher

A

Blow your nose

120
Q

Marcher main dans la main

A

Walking hand-in-hand

121
Q

Faire un signe d’aurevoir

A

To wave

122
Q

Bailler

A

To yawn

123
Q

La société (entreprises)

A

The company

124
Q

Une succursale

A

A branch

125
Q

La trésorerie

A

Cash-flow

126
Q

Une usine

A

A factory / a plant

127
Q

Le siège d’une société

A

The headquarters

128
Q

Diriger une entreprise

A

To run a company

129
Q

S’installer

A

To set up

130
Q

Le chiffre d’affaires

A

The turnover

131
Q

Un atelier

A

A workshop

132
Q

Un comptable

A

An accountant

133
Q

Le PDG

A

CEO (chief executive officer)

Director

134
Q

Réinvestir

A

To plow back

135
Q

Encaissement

A

Cash inflows

136
Q

Decaisssement

A

Cash outflows

137
Q

Dépense

A

Outlay

138
Q

Indice

A

Hint

139
Q

Par exemple

A

For instance

140
Q

Venture capital

A

Capital risqué

141
Q

Se vendre comme des petits pains

A

To sell like hot cakes

To walk out of the stores

142
Q

Adapté, conçu, personnalisé

A

Tailored

143
Q

Écart

A

Spread

144
Q

Exagérer

A

Overstate

145
Q

Renversé

A

Flipped

146
Q

Tête bêche

A

Haid to tail

147
Q

Pile ou face

A

Tail or head

148
Q

Cadre / Structure

A

Framework

149
Q

To plot

A

Déterminer

150
Q

Rencontrer / se heurter

A

To encounter

151
Q

To plot

A

Déterminer, placer point par point

152
Q

Underlying

A

Sous-jacent

153
Q

Par conséquent

A

Hence

154
Q

Retombées / répercussions ?

A

Spillovers

155
Q

Broader

A

Plus large

156
Q

Cadre

A

Scope

157
Q

To lump

A

Se rassembler

158
Q

Exploiter

A

Harness

159
Q

Englobe

A

Encompasses

160
Q

Jeopardize

A

Compromettre

Mètre en péril

161
Q

Récompense

A

Rewards

162
Q

Incitation

A

Incentives

163
Q

To harvest

A

Récompenser