gcse Flashcards
define promotion
Promotion is used by enterprises to communicate with current and potential new customers. The aim is to persuade them to buy a product/service or inform them about the enterprise
what is the aim of promotion
.To build a brand image and/or raise awareness
.To encourage customers to buy a product/service
.To remind people about the products/service
define a message
what the communication needs to say
define a medium
A medium is how an enterprise chooses to communicate with and advertise to its market
what is advertising
Advertising is when an enterprise uses media to communicate with the public about its products or services
why do enterprises advertise
.To inform potential customers about their business or a new product/service
.To persuade people to purchase their products/services
List the 5 methods of advertising
Moving images and videos, print, ambient, digital, audio
Describe moving images and videos with advantages and disadvantages
Used on television, in a cinema or posted on a video streaming site such as YouTube
Advantage: Enables products with moving parts or a practical use to be seen in action and how they can be used
Disadvantage: may not focus on the descriptive sides of the product/service
Describe print advertising with advantages and disadvantages
Used in newspapers, magazines and billboards
Advantages: Likely to be seen by a large number of people
Disadvantage: May not show how the product runs as it isn’t 3D nor moves
Describe ambient advertising with advantages and disadvantages
used in public places (bus stops and shopping centres)
Advantages: outdoors advertising aims to catch the attention of passers-by
Disadvantages: People may not pay attention as public places are usually busy and they may not be able to see
Describe digital advertising with advantages and disadvantages
company websites, social media
Advantages: enables businesses to connect with large numbers of people instantly
Disadvantages: elderly people who are less likely to have social media don’t get to see the product/Service being advertised
Describe audio advertising with advantages and disadvantages
local and national radio
Advantages: allows businesses to speak directly to their target market
Disadvantage: Not many people listen to the radio, it also isn’t usually explained as well as you cant see or get a visual explanation of the product/service.
List the 5 types of promotional mix
Advertising, sales promotion, personal selling, public relations, direct marketing
Define sales promotion
A sales promotion gives customers an incentive to buy an enterprises product/service by giving discounts on the price of the product/service
Benefits of sales promotion
.To entice people in
.To boost sales figures
.To attract first time buyers
.To clear old stock
Examples of advertising
using media e.g.-TV, Radio, newspapers, social media.
Very expensive as they reach a wide audience
Examples of sales promotion
e.g.-40% off. Buy one get one free. These are short term sales boosts