Gauntlett

Question 1

How many parts are there to Gauntlett’s theory?

Answer 1

2

Question 2

What are the 2 parts of Gauntlett’s theory?

Answer 2

Audience Identity & Gender Identity

Question 3

Briefly explain Audience identity

Answer 3

Audiences often get a sense of their own identity from the media products they consume

Question 4

Audiences may watch films, tv, magazines etc and get what?

Answer 4

An idea of who you ARE or who you WANT to be

Question 5

What types of people’s identities might they learn about?

Answer 5

Gender identity, or sexual etc

Question 6

What’s the second part of Gauntlett’s theory?

Answer 6

Gender Identity

Question 7

In the past, what does Gauntlett say about representation?

Answer 7

There were simple representations of people, i.e men = strong, tall, tough & women = housewives, caring

Question 8

What does Gauntlett say about representation now…?

Answer 8

Now, we have more complex representations, not just simple binary opposites

Question 9

According to Gauntlett, what does modern media have?

Answer 9

Complex and challenging representations

Question 10

What to think about in terms of my media products?

Answer 10

If it’s older media, are representations more simple? If it’s more modern, are representations more complex in the way it’s representing identity?