galleries Flashcards
1
Q
lesson one
what are the three types of galleries and museums?
A
- alt. art spaces: indoor / outdoor spaces that exhibit artworks
- galleries % museums: pub. / comm / ARI
- online galleries: artist web or alt non-physical space ‘galleries’ where exhib. are created to be viewed only online
2
Q
lesson one (31/01)
what are examples of the three types of galleries and museums?
A
- alt art spaces: indoor = cafe or building foyer / outdoor = McClelland Sculpture Park
- gall. & museums: pub = NGV / comm = Flind street lane / ARI’s = bus projects, Melb
3
Q
lesson one (31/01)
what are the main features of the art exhibition process?
A
- curatorial content
- exhibition space
- exhibition design
- conservation of artwork
- promotion related to an exhibition
4
Q
lesson one (31/01)
generally what are public galleries?
A
- owned & est. by the govt. or manages on behalf of the pub
- not-for-profit organisations
- in order to exhibit the artist needs to be well est w/ an excellent reputation
- vic = most
5
Q
lesson one (31/01)
what is the intention of the public gallery?
A
- edu / inform the gen pub (incl schools & uni)
- collect & promote art
- do X operate to generate a profit
- devoted to collecting, conserving, presenting asut & int. artworks in various art forms
6
Q
lesson one (31/01)
what is the acronym for the role and aim of public galleries?
A
- EPPCC
- educate
- present
- promote
- collect
- conserve
7
Q
lesson one
what does it mean for public galleries to educate?
A
- educational resource
- teach the public about our cult / artistic heritage
- school groups / free public tours / prof development for teachers
- “bts” tours
- edu offiders employed
- BFAG - 1 ed officer appointed w/ the funding from DEET & one from catholic edu office
8
Q
lesson one (31/01)
what does it mean for public galleries to present?
A
- must decide on an exhibition program which will present the best exhibtions to the pub to ensure attendance
- exhib. sourced from own collections & travelling exhibs
- the exhib. space & design is a vital part of the effective presentation of an exhib.
- conditions such as temp & hum in both display & storage spaces must = maintained –> ensure works presented at their best
9
Q
lesson one (31/01)
what does it mean for public galleries to promote?
A
- must ensure it provides an interesting venue for the pub to view the collection
- exhib must be held that will engage the pub
- must consider what & how they promote to incr. attendance
- promote through a variety of sources - print & electronic media –>mailing lists, members, schools
- memberships - general, corp, artbeat - young mem
- target audiences - pub for students, staff & specific groups
10
Q
lesson one (31/01)
what does it mean for public galleries to collect?
A
- custodian of art on behalf of the pub
- must dev, maintain & conserve their collection for future gen
- collection = viewed –> X sold
- collection = donated - bequest or by acquisition - funding through govt.
- e.g. ACCA - X collection –> focus on presenting cont cutting edge art & X maintaining
11
Q
lesson one (31/01)
what does it mean for public galleries to conserve?
A
- employ conservators to case for the works in its collection whilst in st & on disp. –> cons 1st role = prev dam
- conservation = large –> pub gall = compl & costly –> range of tech procedures to restore work that has been damaged
12
Q
lesson one - 31/01
generally what are commercial galleries?
A
- make $ through selling & / or lending cont & hist artworks to collectors or pub
- X govt funding –> funding = selling works & acting on behalf of other buyers
- often privately owned & operated & in the business of dealing in art
- imp place in art indust - exhib / prom / selling esp cont art
13
Q
lesson one - 31/01
what are some dramatic changes for commercial galleries?
A
- smaller art related products have flooded the market e.g. prints at a low cost
- internet / online purchasing –. comp
14
Q
lesson one - 31/01
what is the main objective for commercial galleries?
A
- to sell the work of their rep. artists
- to make profit through the sale of artworks
15
Q
lesson one - 31/01
what is the method / intention acronym for commercial galleries?
A
R$PC
- represent
- sell
- promote
- collect
16
Q
lesson one - 31/01
what does it mean for commercial galleries to select & represent artists
A
- carefully select their own “stable” of artists to rep
- resp for marketing / promoting / exhib their artists
- artists rep = obliged to sell their work exclusively through the gallery
- must ensure they have a succ product to sell
- hold solo & group exhib for their artists
- gen. mid to late career est. artists
- create a unique style (e.g. only photographic works)
- some = offer exhib space, for a fee, for less est artists to exhib their works in the hope of –> sales / att rep
- est aust rep by comm gall - Melb / Syd
16
Q
lesson one - 31/01
what does it mean for commercial galleries to sell artworks?
A
- like any other bus. = revnue must exceed expenditure –> viable
- commissions charged on the sale of works
- take % of the sale of all work (30-55%)
- simple & complex sales
- work w/ their buyer / investor = w/their artists b/c need effective bus rel to ensure ongoing bus
- selling art = complex web of quality, reputation, style & taste
17
Q
lesson one - 31/01
what are simple sales?
A
- ppl walk into the gallery & purchase ‘off the wall’
18
Q
lesson one - 31/01
what are complex sales?
A
- work w/ the buyer / investor - ppl looking for investment & quality
19
Q
lesson one - 31/01
what does it mean for commercial galleries to promote?
A
- adv / mark - mailing lists of collectors, fliers, newsletters, press releases, mag
- sim methods = pub gall
- free adv - Age EG guide & loc papers heavily used by comm. galleries
- hold & org gall openings for the artists
- gall make contact w/ potential buyers prior to exhib opening - often offers previews to serious buyers before the opening to avoid the crowds on opening night
- comm –> find opp for artists through comm / large corp or govt clients which may –> incr. exposure = both artist & gall
- exposure = gall & artist = crucial for sales
20
Q
leson one - 31/01
what does it mean for commercial galleries to collect?
A
- maintain stock rooms = own artists work to complement their exhib
- following exhib –> keeps further samples of an artists work to show buyers
- large gall = v. soph stockrooms w/ purp built viewing spaces & storage racks
- many other gall use whatever space = available off the gall florr e.g. office walls / shelves / stacks on floor
21
Q
lesson one - 31/01
generally, what are artist run initiatives?
A
- ARI’s flexible, topical & respon. to needs of emerging artists & provide val. stepping stone for artists
- est themselves as prof
- spaces = act as radical incubators for the art of the future
- offering alt to the existing comm models rather than mim such models
- mainly non-profit org operated & run by a collective of pract artists
22
Q
lesson three - 14/02
what is the conservation of artworks?
A
- the preservtion of artworks
- involves a no. of considerations that will protect & prevent damage to artworks
- any method that keeps artworks in as close to o.g. condition for as long as possible
23
Q
lesson three - 14/02
what is preventive conservation?
A
- invol. preseving works of art by controlling the environments in which they are displayed, stored & transported.
24
# lesson three -14/02
what are environmental factors that contribute to the deterioration?
- light, temp, RH
- dust accum & insect activity
- poor storage & display mat.
- incorrect handling
25
# lesson three
what is restorative conservation?
- involves repairs to the work & requires specialist training & expertise
26
# lesson three -14/02
what are examples of organic materials?
- paper
- leather
- wool
- feathers
27
# lesson three - 14/02
what are examples of inorganic materials?
- stone
- cement
- ceramic
- metals
28
# lesson three - 14/02
what does gallery effort of conservation depend on?
- sig of work
- value of work
- resources available to conserve the work
29
# lesson three - 14/02
what effort do public galleries display when conserving artworks
- considerable effort b/c gall is a custodian of the work for the pub
- borrowed works must be properly cons
- owners of valuable or cult sig works will X be released if cons stand. X adhered to
- large gall follow Int Cons guidelines & emply teams to ensure these stand are met
30
# lesson three - 14/02
what level of conservation do commerical galleries & ARI's unndertake for artworks?
- X place same degree of emph on conserv --> only holds works for a short amount of time
- X afford the expenses of maintaining high cons stand (still apply some)
31
# lesson three - 14/02
handling and checking
- using gloves when hanging / handling works (cotton / nitrile)
- creating adequ. viewing spaces b/w works
- paying att. to ll
- keeping st. & dis. areas clear of dust & toxic mat
- aware of sec issues
- during exhib --> curator = check works reg for movement, damage, dust & any changes to the works. Regular checkig of works in st area also occurs
- trav works b/w gall given check-list = cond rep
32
# lesson three
