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studio arts > galleries > Flashcards

galleries Flashcards

1
Q

lesson one

what are the three types of galleries and museums?

A
  • alt. art spaces: indoor / outdoor spaces that exhibit artworks
  • galleries % museums: pub. / comm / ARI
  • online galleries: artist web or alt non-physical space ‘galleries’ where exhib. are created to be viewed only online
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2
Q

lesson one (31/01)

what are examples of the three types of galleries and museums?

A
  • alt art spaces: indoor = cafe or building foyer / outdoor = McClelland Sculpture Park
  • gall. & museums: pub = NGV / comm = Flind street lane / ARI’s = bus projects, Melb
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3
Q

lesson one (31/01)

what are the main features of the art exhibition process?

A
  • curatorial content
  • exhibition space
  • exhibition design
  • conservation of artwork
  • promotion related to an exhibition
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4
Q

lesson one (31/01)

generally what are public galleries?

A
  • owned & est. by the govt. or manages on behalf of the pub
  • not-for-profit organisations
  • in order to exhibit the artist needs to be well est w/ an excellent reputation
  • vic = most
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5
Q

lesson one (31/01)

what is the intention of the public gallery?

A
  • edu / inform the gen pub (incl schools & uni)
  • collect & promote art
  • do X operate to generate a profit
  • devoted to collecting, conserving, presenting asut & int. artworks in various art forms
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6
Q

lesson one (31/01)

what is the acronym for the role and aim of public galleries?

A
  • EPPCC
  • educate
  • present
  • promote
  • collect
  • conserve
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7
Q

lesson one

what does it mean for public galleries to educate?

A
  • educational resource
  • teach the public about our cult / artistic heritage
  • school groups / free public tours / prof development for teachers
  • “bts” tours
  • edu offiders employed
  • BFAG - 1 ed officer appointed w/ the funding from DEET & one from catholic edu office
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8
Q

lesson one (31/01)

what does it mean for public galleries to present?

A
  • must decide on an exhibition program which will present the best exhibtions to the pub to ensure attendance
  • exhib. sourced from own collections & travelling exhibs
  • the exhib. space & design is a vital part of the effective presentation of an exhib.
  • conditions such as temp & hum in both display & storage spaces must = maintained –> ensure works presented at their best
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9
Q

lesson one (31/01)

what does it mean for public galleries to promote?

A
  • must ensure it provides an interesting venue for the pub to view the collection
  • exhib must be held that will engage the pub
  • must consider what & how they promote to incr. attendance
  • promote through a variety of sources - print & electronic media –>mailing lists, members, schools
  • memberships - general, corp, artbeat - young mem
  • target audiences - pub for students, staff & specific groups
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10
Q

lesson one (31/01)

what does it mean for public galleries to collect?

A
  • custodian of art on behalf of the pub
  • must dev, maintain & conserve their collection for future gen
  • collection = viewed –> X sold
  • collection = donated - bequest or by acquisition - funding through govt.
  • e.g. ACCA - X collection –> focus on presenting cont cutting edge art & X maintaining
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11
Q

lesson one (31/01)

what does it mean for public galleries to conserve?

A
  • employ conservators to case for the works in its collection whilst in st & on disp. –> cons 1st role = prev dam
  • conservation = large –> pub gall = compl & costly –> range of tech procedures to restore work that has been damaged
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12
Q

lesson one - 31/01

generally what are commercial galleries?

A
  • make $ through selling & / or lending cont & hist artworks to collectors or pub
  • X govt funding –> funding = selling works & acting on behalf of other buyers
  • often privately owned & operated & in the business of dealing in art
  • imp place in art indust - exhib / prom / selling esp cont art
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13
Q

lesson one - 31/01

what are some dramatic changes for commercial galleries?

A
  • smaller art related products have flooded the market e.g. prints at a low cost
  • internet / online purchasing –. comp
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14
Q

lesson one - 31/01

what is the main objective for commercial galleries?

A
  • to sell the work of their rep. artists
  • to make profit through the sale of artworks
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15
Q

lesson one - 31/01

what is the method / intention acronym for commercial galleries?

A

R$PC
- represent
- sell
- promote
- collect

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16
Q

lesson one - 31/01

what does it mean for commercial galleries to select & represent artists

A
  • carefully select their own “stable” of artists to rep
  • resp for marketing / promoting / exhib their artists
  • artists rep = obliged to sell their work exclusively through the gallery
  • must ensure they have a succ product to sell
  • hold solo & group exhib for their artists
  • gen. mid to late career est. artists
  • create a unique style (e.g. only photographic works)
  • some = offer exhib space, for a fee, for less est artists to exhib their works in the hope of –> sales / att rep
  • est aust rep by comm gall - Melb / Syd
16
Q

lesson one - 31/01

what does it mean for commercial galleries to sell artworks?

A
  • like any other bus. = revnue must exceed expenditure –> viable
  • commissions charged on the sale of works
  • take % of the sale of all work (30-55%)
  • simple & complex sales
  • work w/ their buyer / investor = w/their artists b/c need effective bus rel to ensure ongoing bus
  • selling art = complex web of quality, reputation, style & taste
17
Q

lesson one - 31/01

what are simple sales?

A
  • ppl walk into the gallery & purchase ‘off the wall’
18
Q

lesson one - 31/01

what are complex sales?

A
  • work w/ the buyer / investor - ppl looking for investment & quality
19
Q

lesson one - 31/01

what does it mean for commercial galleries to promote?

A
  • adv / mark - mailing lists of collectors, fliers, newsletters, press releases, mag
  • sim methods = pub gall
  • free adv - Age EG guide & loc papers heavily used by comm. galleries
  • hold & org gall openings for the artists
  • gall make contact w/ potential buyers prior to exhib opening - often offers previews to serious buyers before the opening to avoid the crowds on opening night
  • comm –> find opp for artists through comm / large corp or govt clients which may –> incr. exposure = both artist & gall
  • exposure = gall & artist = crucial for sales
20
Q

leson one - 31/01

what does it mean for commercial galleries to collect?

A
  • maintain stock rooms = own artists work to complement their exhib
  • following exhib –> keeps further samples of an artists work to show buyers
  • large gall = v. soph stockrooms w/ purp built viewing spaces & storage racks
  • many other gall use whatever space = available off the gall florr e.g. office walls / shelves / stacks on floor
21
Q

lesson one - 31/01

generally, what are artist run initiatives?

A
  • ARI’s flexible, topical & respon. to needs of emerging artists & provide val. stepping stone for artists
  • est themselves as prof
  • spaces = act as radical incubators for the art of the future
  • offering alt to the existing comm models rather than mim such models
  • mainly non-profit org operated & run by a collective of pract artists
22
Q

lesson three - 14/02

what is the conservation of artworks?

A
  • the preservtion of artworks
  • involves a no. of considerations that will protect & prevent damage to artworks
  • any method that keeps artworks in as close to o.g. condition for as long as possible
23
Q

lesson three - 14/02

what is preventive conservation?

A
  • invol. preseving works of art by controlling the environments in which they are displayed, stored & transported.
24
Q

lesson three -14/02

what are environmental factors that contribute to the deterioration?

A
  • light, temp, RH
  • dust accum & insect activity
  • poor storage & display mat.
  • incorrect handling
25
Q

lesson three

what is restorative conservation?

A
  • involves repairs to the work & requires specialist training & expertise
26
Q

lesson three -14/02

what are examples of organic materials?

A
  • paper
  • leather
  • wool
  • feathers
27
Q

lesson three - 14/02

what are examples of inorganic materials?

A
  • stone
  • cement
  • ceramic
  • metals
28
Q

lesson three - 14/02

what does gallery effort of conservation depend on?

A
  • sig of work
  • value of work
  • resources available to conserve the work
29
Q

lesson three - 14/02

what effort do public galleries display when conserving artworks

A
  • considerable effort b/c gall is a custodian of the work for the pub
  • borrowed works must be properly cons
  • owners of valuable or cult sig works will X be released if cons stand. X adhered to
  • large gall follow Int Cons guidelines & emply teams to ensure these stand are met
30
Q

lesson three - 14/02

what level of conservation do commerical galleries & ARI’s unndertake for artworks?

A
  • X place same degree of emph on conserv –> only holds works for a short amount of time
  • X afford the expenses of maintaining high cons stand (still apply some)
31
Q

lesson three - 14/02

handling and checking

A
  • using gloves when hanging / handling works (cotton / nitrile)
  • creating adequ. viewing spaces b/w works
  • paying att. to ll
  • keeping st. & dis. areas clear of dust & toxic mat
  • aware of sec issues
  • during exhib –> curator = check works reg for movement, damage, dust & any changes to the works. Regular checkig of works in st area also occurs
  • trav works b/w gall given check-list = cond rep
32
Q

lesson three

A

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