GA4

Question 1

Attribution

Answer 1

control on how to define conversion in different campaings

Question 2

Tell me about the difference between UA and GA4 in under 50 words

Answer 2

UA tracks website visits in sessions, GA4 tracks every user action as an event. GA4 offers a more detailed, privacy-focused view across devices. Cross platform tracking designed to be future proof.

Question 3

Three common ways of measuring quanitity of traffic to a site

Answer 3

Users, Sessions, Page Views/ Events

Question 4

User

Answer 4

Number of distinct users who visit a website

Question 5

Session

Answer 5

Duration of a users time on website, user can have multiple sessions

Question 6

When does default session end

Answer 6

After 30 mins of usage

Question 7

Page Views/ Events

Answer 7

Events measure user interactions on a website (Clicks/Filling in a form/ Playing a video etc)

Question 8

Average Engagement Time

Answer 8

It is the average time that users have spent on your website, excluding any time when the website was minimised or hidden within a browser window

Question 9

Cohert Exploration

Answer 9

Analysing specific groups of users over a period of time

Question 10

Engaged Session

Answer 10

A session that lasts longer than 10 seconds, 2+ page view, or at least one key event

Question 11

New User

Answer 11

Anyone who has used the website for the first time in the given time frame set, or if the id is not recognised

Question 12

Returning User

Answer 12

Anyone who has used the website or opened the app at least once before in the specified period

Question 13

Active Users

Answer 13

All Users (New/ Returning)

Question 14

Total Users

Answer 14

All Users ( Measured in the same way as UA)

Question 15

What does infinite scroll mean for GA4

Answer 15

Turn away from tradiotinal tracking (page visits) and focuses on interactions

Question 16

Engagement Rate

Answer 16

The percentage of engaged sessions

Question 17

Engaged Sessions per User

Answer 17

Engaged Sessions divided by unique users

Question 18

Event

Answer 18

Any engagement with the website

Question 19

Event Parameter

Answer 19

Additional context to the event occured (Eg Purchase , parameters = item_name item_category item_price)

Question 19

Analytics Hierachy

Answer 19

Account Property Data

Question 20

Google signals

Answer 20

Cross-device data for enhanced demographic reports

Question 20

Traffic acquisition report

Answer 20

Shows where new and returning customers are coming from

Question 21

How does GA4 measure customer insights?

Answer 21

metrics over traffic

Question 22

GA4 new features

Answer 22

conversions, engaged predictive and AI metrics

Question 23

Engaged User

Answer 23

Can be one user across different devices eg 1 1/2 engaged user if you use a dell and an iphone

Question 24

Direct Search

Answer 24

URL into browser

Question 25

Paid Search

Answer 25

User from display ad

Question 26

Organic Search

Answer 26

Clicking on website via search result (google)

Question 27

Default Channel Grouping

Answer 27

Organic Social, Paid Social, Organic Search, Paid Search, Cross Network, Refferal

Question 28

Determinants of Quality Traffic

Answer 28

-Engaged sessions per users -Events per session -Avg. engagement time per session

Question 29

Engagement does not always measure quality

Answer 29

-Optimised website might be designed for users to achieve their goal quicker / less clicks

Question 30

Conversions UA

Answer 30

Key Events GA4

Question 31

What is attribution modelling

Answer 31

which touchpoints deserve credit for a users conversion

Question 32

? on a URL

Answer 32

Anything that comes after the ? is optional to the url and is used for other things,

Question 33

UTM

Answer 33

Urchin Tracking Model, gives information about where the url came from and what its use, used to track campaigns across multiple channels

Question 34

UTM_source

Answer 34

Reveals the website where the traffic came from (source_google = traffic came from google)

Question 35

UTM_medium

Answer 35

Reveals the medium of advertising used, channel where the traffic came from (direct, paid, email etc)

Question 36

What will google categorise traffic as if they cant work out where the traffic is coming from

Answer 36

Direct or other

Question 37

Organic social

Answer 37

traffic coming from social media that hasnt been boosted

Question 38

Referall

Answer 38

traffic coming from links from other websites

Question 39

medium_PPC

Answer 39

traffic coming from pay per click ad

Question 40

Whats the difference between source and medium

Answer 40

source is the orgin (website) of the traffic and medium is the method to which the traffic got there

Question 41

What parameter would you use if youre running a paid ad campaign

Answer 41

term (used to identify the search term in ppc)

Question 42

What parameter would you use if youre using different google platforms

Answer 42

Source Platform (when the source has multiple platforms eg google ads)

Question 43

What parameter could be used to identify marketing tactics such as retargeting

Answer 43

Marketing _tactic

Question 44

What parameter can be used to differentiate between different links

Answer 44

content

Question 45

Traffic acquistion

Answer 45

campaign/ source/ medium of the session

Question 46

User acqusition

Answer 46

first campaign/ source/ medium observed by the user

Question 47

Real time events

Answer 47

Events that happened in the last 30 minuets

Question 48

User properties

Answer 48

Segmenting reports and tracking across sections

Question 49

Event tracking

Answer 49

interactions / occurances across websites /apps, almost all points of data in GA4 can be labelled as events

Question 50

Custom events

Answer 50

configured to track events important to your buisness

Question 51

Macro Conversion

Answer 51

Purchase, Lead Capture, signficant action indicating interest in product / service

Question 52

Micro Conversion

Answer 52

Click / Scroll / Watching a video

Question 53

How does GA4 prioritise privacy?

Answer 53

Annonimises IP addresses, doesnt store data, data retention max 14 months default 2 months, can operate without cookies, emphasis user consent

Question 54

1st party cookie

Answer 54

Placed by the domain the user visits

Question 55

3rd party cookie

Answer 55

Placed by other domains, cross site tracking

Question 56

AI in GA4

Answer 56

personalised recommendations, detects anomelies, surface emerging trends

Question 57

Reports

Answer 57

tracks entire customer lifecycle

Question 58

Default Channel Grouping

Answer 58

Sorts website traffic into broad groupings

Question 59

Referall

Answer 59

Non ad links on other sites

Question 60

Organic Social

Answer 60

Non ad links on social sites

Question 61

Paid Social

Answer 61

Ad links on social sites

Question 62

Cross Network

Answer 62

Ads that appear on variety on networks

Question 63

How to find tech overview report

Answer 63

Reports - User - Tech -Tech overview report

Question 64

How to find user acqusition

Answer 64

Reports - Acqusition - Overview