GA Test Flashcards

1
Q

You can share all the assets below in the Solutions Gallery EXCEPT:

A

Custom Dimension

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2
Q

What would happen if a user clears the Google Analytics cookie from their browser?

A

All of the above

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3
Q

Which of these would prevent data from appearing in a Custom Report?

A

You’ve applied a filter that filters out all of your data

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4
Q

The following criteria can be used to create a Dynamic Remarketing audience EXCEPT:

A

Users who returned an item they purchased

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5
Q

Custom Segments CANNOT be created using which of these criteria?

A

Ad type

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6
Q

Custom Metrics can have which of the following scopes?

A

Hit

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7
Q

Where should you paste your Analytics tracking code snippet?

A

Right after the opening tag on your web pages

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8
Q

Google Analytics applies segments before it samples the data in reports. True or False

A

False

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9
Q

What does Google Analytics use to distinguish between new and returning users?

A

A randomly-assign unique identifier and browser cookie

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10
Q

What will happen if you don’t set up cross-domain tracking and instead install the same default tracking code on seperate domains e.g. an ecommerce site and a separate shopping cart site?

A

Analytics will associate these users and sessions with their respective domains

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11
Q

What would you use to send data to Google Analytics from any internet-connected device like a point-of-sale system?

A

The measurement protocol

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12
Q

All of these are a valid metric-dimension combination EXCEPT:

A

Sessions/bounce rate

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13
Q

Through which feature can you import data Google Analytics does not automatically collect (such as Member Status) and combine it with Google Analytics data?

A

Custom Dimension

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14
Q

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user
. True or False

A

False

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15
Q

What can be determined from the Time Lag report?

A

Time lag between page views in the goal funnel

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16
Q

Which of the following would be most useful to determine whether people are viewing the new content that you just added to your website?

A

real-time

17
Q

When you create a Custom Channel Grouping you can apply it retroactively and see historical data classified by your new channel definitions. True or False

A

True

18
Q

All of the these are a benefit of Remarketing in Google Analytics EXCEPT:

A

Allows customer to reorder an item they have previously purchased

19
Q

Through which report could you determine where users start or exit the conversion funnel?

A

Goal Flow

20
Q

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

A

Source/Medium

21
Q

Which of these can be imported to define the basis for a remarketing audience?

A

Custom Segment

22
Q

Which of these would NOT be considered a traffic “source” in Google Analytics?

A

Email