GA Certification Questions

Question 1

What is a performance planner?

Answer 1

Create plans to forecast performance & outcomes

Assess how campaign changes might affect key metrics & overall performance

Helps you plan your advertising budget

Question 2

What does performance planner do automatically?

Answer 2

Performance Planner automatically gives you detailed reports about your campaigns and how they will perform over time.

Question 3

What Google channels is performance planner available for?

Hint:
SLAPS DV (Darrell Vance)

Answer 3

It’s available for the following campaigns:

1. Search
2. Shopping
3. Display
4. App
5. Video
6. Local
7. Performance Max

SLAPS DV

Question 4

What is an optimization score?

Answer 4

An estimate of how well your account is set to perform.

Scores run from 0-100%, with 100% being the best.

Provides recommendations to optimize your campaigns.

Question 5

What is value-based bidding (VBB) strategy?

Answer 5

Prioritizes Conversions
(Over Quantity)

For video campaign

It uses:
1. Artificial intelligence (AI)
2. Machine learning

Offers 2 bidding strategies:
1. Maximize Conversion Value
2. Target ROAS (tROAS)

Question 6

What is a bid strategy report?

Answer 6

This report shows which signals are more likely to drive conversions for each type of bid strategy.

It includes data such as the bid strategy status, average target, conversion delay, and top signals.

Question 7

What are Google Ads Assets?

Answer 7

Assets appear below the ad headline and description to make ads more compelling and informative. They help CTR, improve ad rank and decrease CPC.

Question 8

What are 9 types of Google Ads Assets?

Hint:
CLAP CLASS

Answer 8

1. Sitelinks
2. Callouts
3. Structured Snippet
4. Call
5. Location
6. Affiliate
7. Price
8. App
9. Lead Form

Question 9

Name the 12 Bid Strategies

Hint:
*4 Include “Target”
*3 Include “Maximize”
*2 Include “CPC”
*2 include “CPM”
*1 includes “CPV”

Answer 9

In total, there are 12 different types of bidding strategies.

1. Maximize Clicks
2. Maximize Conversions
3. Maximize Conversion Value
4. Target CPA
5. Target ROAS
6. Target CPM
7. Target Impression Share
8. Enhanced CPC
9. Manual CPC Bidding
10. CPM Bidding
11. vCPM (Viewable CPM)
12. CPV (Cost Per View)

Question 10

How do you determine which bid strategy to use?

Answer 10

You determine your bid strategy based on your goals.

Do you want to focus on getting clicks, impressions, conversions, or views?

Question 11

When would you use Maximize Clicks as a bid strategy?

Answer 11

This strategy aims to drive as many clicks as possible within your budget.

Question 12

When would you use Maximize Conversions as a bid strategy?

Answer 12

When you are focused on getting as many conversions as possible at or below a specified target cost per acquisition (CPA).

Question 13

When would you use Maximize Conversion Value as a bid strategy?

Answer 13

When you want to drive the highest possible return on investment (ROI) from your advertising spend, rather than focusing solely on the number of conversions or a specific cost per acquisition (CPA).

Question 14

When would you use Target CPA (Cost Per Acquisition) as a bid strategy?

Answer 14

When you set bids to help get as many conversions as possible at the target CPA you set.

Unlike Maximize Conversions, Target CPA tries to balance achieving conversions while adhering to your cost objectives.

Question 15

What is target ROAS (tROAS)? When would you use Target ROAS (Return On Ad Spend) as a bid strategy?

Answer 15

Aims to get you the best return on your ad spend

It does this by automatically adjusting how much you bid for ads using AI.

It tries to predict how valuable each potential customer is and changes your ad bids to help you earn more money back from your ads. This happens in real time, every time your ad could appear.

Question 16

When would you use Target Impression Share as a bid strategy?

Answer 16

Used when your main goal is to increase visibility and brand awareness

… rather than focusing directly on clicks or conversions.

You would use this strategy when it’s important for your ads to show up in a specific position on the search results page or within a certain percentage of all possible impressions.

Question 17

When would you use Enhanced CPC (Cost Per Click) as a bid strategy?

Answer 17

A smart bidding strategy that adjusts your manual bids for clicks that seem more likely to lead to a sale or conversion on your website.

Adjusts your manual bids to help get more conversions, increasing or decreasing your bid amount based on the likelihood of a sale.

Question 18

When would you use Manual CPC Bidding as a bid strategy?

Answer 18

Gives you control to set the maximum amount that you could pay for each click on your ads.

Question 19

When would you use CPM Bidding (Cost Per Thousand Impressions) as a bid strategy?

Answer 19

A bid strategy where you pay based on the number of impressions — not clicks or conversions.

Used mainly for display & video campaigns,

Question 20

When would you use vCPM (Viewable CPM) as a bid strategy?

Answer 20

When your primary advertising goal is to increase brand visibility

… and ensure that your ads are actually seen by people.

You pay only for impressions… Not by the number of times it is served

Unlike traditional CPM (Cost Per Mille, or cost per thousand impressions), where you pay based on the number of times your ad is served, with vCPM, you pay only for the impressions where your ad is visible on the user’s screen.

Mainly used in display network campaigns.

Cost Per Mille (CPM)

Mille - Latin for thousand

Question 21

When would you use CPV (Cost Per View) Bidding as a bid strategy?

Answer 21

Brand Awareness

Used for video campaigns, you pay for video views or interactions such as clicks on call-to-action overlays (CTAs), cards, and companion banners.

Question 22

When would you use Target CPM (Cost Per Thousand Impressions) as a bid strategy?

Answer 22

When you want to reach people more efficiently.

Allows you to set a target cost for every thousand impressions your ad receives.

Question 23

What is automatic bidding? And why is it beneficial?

Answer 23

Automatically adjust bids to maximize their chances of winning ad space.

Question 24

Why is quality score important?

Answer 24

A higher score indicates that the ad is more relevant to the user & can result in better ad placements & lower prices.

Question 25

What is the benefit of Google AI?

Answer 25

Optimizes performance in real-time by Identifying patterns

Formulates real-time predictions to improve performance & boost conversions.

Question 26

What is Smart Bidding?

(Also know as “Auction time bidding”)

Answer 26

Uses machine learning to automatically raise bids on searches that are more likely to contribute to your goal.

Uses historical data, such as ad performance across other campaigns, & various audience signals to help the algorithm bid.

Question 27

What is a responsive search ad?

Answer 27

ADAPTS

Responsive search ads let you create an ad that ADAPTS to show more relevant messages to your customers.

Enter multiple headlines & descriptions when creating a responsive search ad, & over time, GA tests different combinations & learns which combinations perform best.

Question 28

How do you impact your optimization score?

Hint:
CHAT LAB

Answer 28

GA calculates optimization scores in real-time based on these 7 factors:

1. CTR
2. Historical Performance
3. Ad Copy
4. Targeting Methods
5. Landing Page Experience
6. Ad Relevance
7. Budget Utilization

CHAT LAB

Question 29

What does performance planner automatically do?

Answer 29

Forecasts how your current campaigns will perform in the future

Question 30

What factors affect a search ads quality at auction time?

4 Factors: CLAD

Answer 30

1. Whether your ad copy includes relevant keywords
2. Current & historical CTR
3. Quality of the landing page (Does the copy match)
4. Performance by device type

Question 31

How many response search ads does Google allow?

Answer 31

GA allows up to (3) responsive search ads per ad group.

This limit allows machine learning algorithms to test different ad combinations within each ad group, ensuring optimal performance and efficient learning

Question 32

What is a One-Click Target ROAS experiments for Shopping

Answer 32

This experiment lets you see if aiming for a specific return on what you spend on ads works better than your current Shopping ads setup.

Target ROAS for one-click bids is like setting a goal for how much money you want to make from ads compared to how much you spend on them.

For example, if your goal is to make $5 for every $1 you spend (a 500% target), you’re telling the ad system to adjust your ad bids automatically to try and hit that goal. This way, the system aims to get you the most sales for your budget, based on how much you want to earn back from your ads.

Question 33

What is a keywordless campaign type? What are examples of this?

Hint:
PRE SD (San Diego)

Answer 33

Campaigns that focus on factors other than keywords, such as search intent, site content, or product-feed attributes.

Campaign types include:
1. Performance Max
2. Responsive Search Ads
3. Expanded Text Ads
4. Shopping
5. Dynamic Search

Question 34

What are 12 ways to improve your quality score?

Hint:
*5 Start with “A” (See Below)
*2 Start with “C”
* 2 Start wtih “K” (KR + KG)
* 1 Starts with “L”
*1 Starts with “U”
*1 Starts with “R”

LURK CA

AT
AV
AH
AGI
AGS

Answer 34

Way to improve score:

1. Ad Text Matching To Search Terms
2. Ad Variation Testing
3. Ad Headlines: Use Dynamic Headlines to automatically match search terms & improve relevance
4. Ad Group Improvements to optimize performance (adjust copy, review KW performance, add negatives, etc.)
5. Ad Group Splitting: Split those with many different keywords into multiple ad groups
6. CTR Improvements
7. CTA Testing
8. Keyword Research: Conduct Regularly
9. Keyword Grouping (Into themes)
10. Landing Page Improvements
11. Unique Benefit: Highlight USP
12. Responsive Search Ads

A Quality Score of 8–10 is considered very good.

Question 35

What is a dynamic callout?

Answer 35

Text asset that’s automatically generated by Google based on info from your website or LP

Shows relevant info (that can be tailored to keywords, ad groups or campaigns) to potential customers without manual setup.

Useful for businesses with frequently changing info.

Example: Free shipping on orders over $50!

Question 36

What are the campaign types? (9 in total)

Hint:
SLAPS DVDS

Answer 36

There are 9 campaign types that determine where your ads will be watched.

1. Search
2. Display
3. Shopping
4. Video
5. App
6. Discovery
7. Local Services
8. Performance Max
9. Smart

Question 37

What is a dynamic sitelink?

Answer 37

Automatically generate links to your site that appear in text or video ads

Based on a user’s search and the content and ranking of the advertiser’s site.

Question 38

How can smart bidding with broad match help marketers?

Hint:
Three Rights

Answer 38

Right auction
Right bid
Right user

It helps make sure their business is competing in the right auction, at the right bid, for the right user.

It does this by picking up on contextual signals present at auction time.

Question 39

How do you improve click through rate?

Answer 39

1. Add negative keywords
2. Optimize ad copy to increase relevance
3. Consider incorporating Dynamic Keyword Insertion (DKI) ads

Dynamic Keyword Insertion (DKI) is a feature in Google Ads that allows advertisers to automatically insert keywords from their advertising campaign into their ad text. This can help make the ad more relevant to what the user searched for, potentially increasing the ad’s click-through rate and overall effectiveness. When someone searches for a term that triggers the ad, Google Ads will automatically replace the {KeyWord:Books} placeholder with the keyword that triggered the ad. For example, if the search term was “novels,” the ad might appear as “Buy Novels Online.”

Question 40

Where should you add relevant terms?

Answer 40

Match ad text to user search terms:

Use relevant keywords, & include the best performing keywords within an ad group in an ad’s headline, description, & URL

Question 41

Name the 3 main component’s of a quality score?

Answer 41

Calculated on (3) main components:

1. Expected CTR
2. Ad relevance
3. Landing Page Experience

Question 42

Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding?

[ ] Enhanced Conversions

[ ] Broad Match

[ ] Smart Bidding

[ ] Consent mode

[ ] Global site-wide tagging

Answer 42

[x] Enhanced Conversions

[ ] Broad Match

[ ] Smart Bidding

[x] Consent mode

[x] Global site-wide tagging

Question 43

What are three efficient ways for marketers to apply recommendations that impact optimization score?

[ ] Review and apply individual recommendations in your keyword report

[ ] Review recommendations and make adjustments under campaign settings

[ ] Review and apply individual recommendations within each of the categories

[ ] Use “Apply All” to implement every recommendation with one click

[ ] Opt in to apply certain recommendations automatically

Answer 43

[ ] Review and apply individual recommendations in your keyword report

[ ] Review recommendations and make adjustments under campaign settings

[x] Review and apply individual recommendations within each of the categories

[x] Use “Apply All” to implement every recommendation with one click

[x] Opt in to apply certain recommendations automatically

Question 44

What does Performance Planner automatically do?

• [ ] Forecast how your current campaigns will perform in the future
• [ ] Sets your ad budget for maximum growth
• [ ] Recommends the perfect ad structure
• [ ] Uses machine learning to target new demographics

Answer 44

• [x] Forecast how your current campaigns will perform in the future
• [ ] Sets your ad budget for maximum growth
• [ ] Recommends the perfect ad structure
• [ ] Uses machine learning to target new demographics

Question 45

Three factors affect a search ads ad quality at auction time. What are they?

• [ ] Bidding strategy affects ad quality at auction time
• [ ] Ad landing page experience affects ad quality at auction time
• [ ] Ad relevance affects ad quality at auction time
• [ ] Expected clickthrough rate affects ad quality at auction time
• [ ] Ad rank affects ad quality at auction time

Answer 45

• [ ] Bidding strategy affects ad quality at auction time
• [x] Ad landing page experience affects ad quality at auction time
• [x] Ad relevance affects ad quality at auction time
• [x] Expected clickthrough rate affects ad quality at auction time
• [ ] Ad rank affects ad quality at auction time

Question 46

What are three signals broad match uses to match search ads with queries?

Select 3 correct answers.

[ ] Smart Bidding

[ ] Device

[ ] Geographic

[ ] Interests

[ ] Language

Answer 46

[x] Smart Bidding

[ ] Device

[x] Geographic

[ ] Interests

[x] Language

Question 47

Which of the following are three benefits of opting-in for the automatic applying of recommendations?

[ ] You’ll be able to opt in without a budget increase

[ ] You’ll be implementing best practices routinely to your Google Ads accounts

[ ] You’ll see better campaign performance

[ ] You’ll be automatically opting into Smart Bidding

[ ] You’ll be implementing responsive search ads automatically

Answer 47

[x] You’ll be able to opt in without a budget increase

[x] You’ll be implementing best practices routinely to your Google Ads accounts

[x] You’ll see better campaign performance

[ ] You’ll be automatically opting into Smart Bidding

[ ] You’ll be implementing responsive search ads automatically

Question 48

In which way can marketers predict the impact of applying recommendations on their optimization score?

[ ] Google AI is used to forecast how conversions will be increased as a result of recommendations

[ ] Every recommendation shows how it affects optimization score as a percentage.

[ ] The settings of comparable campaigns are cross-referenced with higher optimization scores.

[ ] Trusted, third-party tools are leverage to analyze and optimize campaigns.

Answer 48

[ ] Google AI is used to forecast how conversions will be increased as a result of recommendations.

[x] Every recommendation shows how it affects optimization score as a percentage.

[ ] The settings of comparable campaigns are cross-referenced with higher optimization scores.

[ ] Trusted, third-party tools are leverage to analyze and optimize campaigns.

Question 49

What are the two current keywordless campaign types that markers can use to drive incremental reach?

Select 2 Correct Responses

[ ] Performance Max

[ ] Dynamic Search Ads

[ ] Responsive Search Ads

[ ] Expanded Text Ads

Answer 49

[x] Performance Max

[x] Dynamic Search Ads

[ ] Responsive Search Ads

[ ] Expanded Text Ads

Question 50

What can performance planner assist you with?

[ ] To determine which Google Ads features should be enabled to get the best performance from your campaigns

[ ] To analyze the term report and add both keywords and negative keywords, depending on historical performance

[ ] To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool

[ ] To improve return on investments so that you can drive more conversions within your target CPA (cost-per acquisition)

Answer 50

[ ] To determine which Google Ads features should be enabled to get the best performance from your campaigns

[ ] To analyze the term report and add both keywords and negative keywords, depending on historical performance

[ ] To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool

[x] To improve return on investments so that you can drive more conversions within your target CPA (cost-per acquisition)

Question 51

You’d like to improve an ad’s perceived quality during an ad auction. What aspects of the ad will be most beneficial for you to work on?

[ ] Improving the navigability of the landing page

[ ] Increasing the bid amount of the ad

[ ] Removing an asset from the ad

[ ] Determining the location of users

Answer 51

[ ] Improving the navigability of the landing page

[x] Increasing the bid amount of the ad

[ ] Removing an asset from the ad

[ ] Determining the location of users

Question 52

If you were telling someone about the way in which automatic bidding can improve their campaign management process efficiently, which three automated bidding benefits could you share with them to help them meet their goal?

Choose 3

[ ] Automated bidding integrates a large variety of signals to evaluate user intent

[ ] Automated bidding sets manual bids for specific times of the day

[ ] Automated bidding sets the appropriate bid for each and every auction

[ ] Automated, bidding sets minimum and maximum bid values according to the daily budget

[ ] Automated bidding sets time and marketing resources

Answer 52

[x] Automated bidding integrates a large variety of signals to evaluate user intent

[ ] Automated bidding sets manual bids for specific times of the day

[x] Automated bidding sets the appropriate bid for each and every auction

[ ] Automated, bidding sets minimum and maximum bid values according to the daily budget

[x] Automated bidding sets time and marketing resources

Question 53

After implementing Smart Bidding and broad match what are three campaign best practices you should follow?

Select 3 correct responses

[ ] Use cross-device reporting

[ ] Use contextual signals

[ ] Use responsive search ads

[ ] Be mindful of negative keyword targeting.

[ ] Monitor Quality Score

Answer 53

[ ] Use cross-device reporting

[ ] Use contextual signals

[x] Use responsive search ads

[x] Be mindful of negative keyword targeting.

[x] Monitor Quality Score

Question 54

Which two asset types may also be served as automated assets at the account level?

Select 2 correct responses.

[ ] Promotional callouts can also be served as account-level automated assets

[ ] Dynamic callouts can also be served as account-level automated assets

[ ] Call assets can also be served as account-level automated assets

[ ] Dynamic sitelinks can also be served as an account-level automated assets

Answer 54

[ ] Promotional callouts can also be served as account-level automated assets

[x] Dynamic callouts can also be served as account-level automated assets

[ ] Call assets can also be served as account-level automated assets

[x] Dynamic sitelinks can also be served as an account-level automated assets

Question 55

Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

[ ] Implementing broad match keywords and setting up a one-click experiment apply. This automatically will generate an experiment that allows all experiment best practices.

[ ] Using Google Ads Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.

[ ] Using keyword planner to find new keywords relevant to your target audience and business.

[ ] Using Google Ads’ Keyword Match Types feature in order to see your broad match keywords are being matched.

Answer 55

[x] Implementing broad match keywords and setting up a one-click experiment apply. This automatically will generate an experiment that allows all experiment best practices.

[ ] Using Google Ads Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.

[ ] Using keyword planner to find new keywords relevant to your target audience and business.

[ ] Using Google Ads’ Keyword Match Types feature in order to see your broad match keywords are being matched.

Question 56

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google search campaign to highlight the sale.

How can Google search campaigns be tailored to promote her company sales event?

Select 2 correct answers.

[ ] By setting campaign start/end dates.

[ ] By choosing “leads” as the campaign goal.

[ ] By adding coupon alerts to people nearby the store.

[ ] By creating a new ad group for the sale.

[ ] By targeting specific device operation systems.

Answer 56

[x] By setting campaign start/end dates.

[ ] By choosing “leads” as the campaign goal.

[ ] By adding coupon alerts to people nearby the store.

[x] By creating a new ad group for the sale.

[ ] By targeting specific device operation systems.

Question 57

How many response does Google Ads allow?

[ ] Google Ads allows five enabled responsive search ads per group. If you have text that should appear in every ad, you must add the text to headline position 1, headline position 2, and description position 1.

[ ] Google Ads allows unlimited enabled responsive search ads per ad group if you have text that should appear in every ad, you must add the text to either headline position 1, headline position 2, or description position 1.

[ ] Google Ads allows six enabled responsive search ads per group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1.

[ ] Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add text to Headline position 1, Headline position 2, or Description position 1.

Answer 57

[ ] Google Ads allows five enabled responsive search ads per group. If you have text that should appear in every ad, you must add the text to headline position 1, headline position 2, and description position 1.

[ ] Google Ads allows unlimited enabled responsive search ads per ad group if you have text that should appear in every ad, you must add the text to either headline position 1, headline position 2, or description position 1.

[ ] Google Ads allows six enabled responsive search ads per group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1.

[x] Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add text to Headline position 1, Headline position 2, or Description position 1.