G202 Exam 1: Topic 1 Flashcards
What does P.E.S.T. stand for?
Political, Economic, Social, Technology
What are the metrics for non-market players?
Processes
What is corporate social strategy?
Integrating non-market forces (PEST) into your market strategy
How does corporate social strategy help a company’s bottom line?
Aware of upcoming trends that will later become requirements (i.e., clean emissions standards, recycled material) and obtain those resources before they become very expensive
What two acquisitions did BP make in early 21st century?
- ARCO (oil and gas)
- Solarex ( solar energy)
What was BP’s strategy in acquiring Solarex?
- Became largest solar energy company in world
- Launched “Beyond Petroleum” campaign to re-brand
- Differentiate - become attractive to SRI’s (socially responsible investors)
- Balance relationships with NGO’s
- Manage regulatory risks
What is a potential risk when companies use strategies like BP to acquire companies to improve image?
- Heightened public expectations (especially from NGO’s)
- Can attract too much attention/scrutinization from NGO’s and activists
- i.e., Greenpeace awarded BP the “Greenwash of the Year”
What are four major market inefficiencies?
Property rights, market power abuses, quality concerns, externalities (pollution, etc.)
How does public policy affect inefficiencies?
Can correct existing inefficiencies or be the cause of an inefficiency
What is the socially efficient production level?
Qe (Where demand and supply meet)
When markets fail, how do NGO’s respond?
More likely to have interactions with the government
What is demand based on?
Value to consumers
What is supply based on?
Cost to producers
What are the effects of taxes?
- Government revenue is collected
- Increased prices to buyers
- Decreased prices to sellers
- Reduced quantity bought and sold
What are the effects of subsidies?
- Increase supply
- Decrease prices to buyers
- Increased prices to sellers
- Increased quantity bought and sold