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MACS > g > Flashcards

g Flashcards

1
Q

scientific theory

A

an explanation for the natural world

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2
Q

social theory

A

analytical framework

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3
Q

critical theory

A

changing society

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4
Q

yellow journalism

A

big flashy titles

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5
Q

mass society theory

A

media is powerful

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6
Q

Taylorism

A

broke down labour processs into individualized tasks

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7
Q

fallacy

A

correlation does not imply causation

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8
Q

behaviourism

A

action is response to internal stimuli

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9
Q

freudianism

A

ID EGO SUPER EGO

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10
Q

ID

A

desires

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11
Q

ego

A

fulfills desires in an acceptable way

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12
Q

super ego

A

morals and ethics we learn

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13
Q

crystallizers

A

eventually make a choice

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14
Q

functionalism

A

complex system where society works together to promote stability

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15
Q

individual differences theory

A

people have different perceptions of things

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16
Q

social category theory

A

ppl with similar backgrounds have similar patterns of media

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17
Q

cognitive consistency

A

ppl work hard to confirm their existing views

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18
Q

cognitive dissonance

A

information that is not consistent with a persons already held values and beliefs

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19
Q

exposure

A

peple attend to messages that reflect well on them

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20
Q

retention

A

ppl remember best whe it concerns their interests

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21
Q

perception

A

re tell the message to themselves to be in line

22
Q

pghenomistic theory

A

gives ppl more reasons to act the way they do

23
Q

4 functions of media

A

surveillance correction transmission entertainment

24
Q

value neutral

A

no good or bad only functional and difuntionals

25
Q

capitalism

A

provides means of production

26
Q

use value

A

how it satisfies wants and needs

27
Q

exchange

A

how much of another rcommodity can I get

28
Q

hot

A

demands little interaction books photos

29
Q

cool

A

less sensory speech phone tv

30
Q

media ecology theory

A

media is everywhere

31
Q

technology determinism

A

assumes technology determines the structure of society and values

32
Q

hard determinism

A

placing technology into any culture results in re structural

33
Q

soft determinism

A

technology is the main drive of change

34
Q

empathy technology

A

uses tech to make care

35
Q

active audience theory

A

sees what people do with tech rather than what tech does to ppl

36
Q

interactivity

A

users give feedback real time

37
Q

demassification

A

more options than ever

38
Q

asynchroneity

A

choice of when to use media

39
Q

participatory culture

A

encourages fans to be active for further gratifications

40
Q

semiotics

A

study of signs

41
Q

signifier

A

object of sign

42
Q

signified

A

concept represented

43
Q

icon

A

a physical resemblance to something being represented

44
Q

index

A

evidence as to what’s being represented

45
Q

structuralism

A

idea that language can be understood by underlying structures

46
Q

dialogues

A

no word has meaning by itself

47
Q

intertextuality

A

everything is in dialogue worth pre existing texts

48
Q

paratexts

A

everything around the text shapes how u understand it

49
Q

inoculation

A

acknowledge a small problem, to protect overall establishment

50
Q

tautology

A

defining a term with a term

51
Q

norism

A

posits 2 extremes equally

52
Q

quantification of quality

A

any quality can be measured

MACS (1 decks)

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