g Flashcards
scientific theory
an explanation for the natural world
social theory
analytical framework
critical theory
changing society
yellow journalism
big flashy titles
mass society theory
media is powerful
Taylorism
broke down labour processs into individualized tasks
fallacy
correlation does not imply causation
behaviourism
action is response to internal stimuli
freudianism
ID EGO SUPER EGO
ID
desires
ego
fulfills desires in an acceptable way
super ego
morals and ethics we learn
crystallizers
eventually make a choice
functionalism
complex system where society works together to promote stability
individual differences theory
people have different perceptions of things
social category theory
ppl with similar backgrounds have similar patterns of media
cognitive consistency
ppl work hard to confirm their existing views
cognitive dissonance
information that is not consistent with a persons already held values and beliefs
exposure
peple attend to messages that reflect well on them
retention
ppl remember best whe it concerns their interests
perception
re tell the message to themselves to be in line
pghenomistic theory
gives ppl more reasons to act the way they do
4 functions of media
surveillance correction transmission entertainment
value neutral
no good or bad only functional and difuntionals
capitalism
provides means of production
use value
how it satisfies wants and needs
exchange
how much of another rcommodity can I get
hot
demands little interaction books photos
cool
less sensory speech phone tv
media ecology theory
media is everywhere
technology determinism
assumes technology determines the structure of society and values
hard determinism
placing technology into any culture results in re structural
soft determinism
technology is the main drive of change
empathy technology
uses tech to make care
active audience theory
sees what people do with tech rather than what tech does to ppl
interactivity
users give feedback real time
demassification
more options than ever
asynchroneity
choice of when to use media
participatory culture
encourages fans to be active for further gratifications
semiotics
study of signs
signifier
object of sign
signified
concept represented
icon
a physical resemblance to something being represented
index
evidence as to what’s being represented
structuralism
idea that language can be understood by underlying structures
dialogues
no word has meaning by itself
intertextuality
everything is in dialogue worth pre existing texts
paratexts
everything around the text shapes how u understand it
inoculation
acknowledge a small problem, to protect overall establishment
tautology
defining a term with a term
norism
posits 2 extremes equally
quantification of quality
any quality can be measured
