G-03 Resource Generation, Fund Raising💲💰💸 Flashcards
cited that every successful capital fund raising must have CAUSE that is worthy and of far greater importance than the present is specific needs of the instituton
Chamala et al 1990
_________ that is worthy and of far greater importance than the present specific needs of the institution
Cause
a cause greater than ones own ___________ so that the cause for support is sound and practical and has slecific objectives that are attractive to the majority of potential members
Needs
__________ who are dedicated, willing to accept membership at the top level and are prepared to devote the process of exchange or transaction between the grantee/ recipient of funds and the grantor/provider of the funds
Leaders
worthy and greater than ones own
Cause
genuine and explained convincingly
Needs
dedicated willing prepared
Leaders
with desire to support the cause
Identifiable constituency
that recognizes the needs and will support them.
Favorable Climate of Opinion
whose interest and imagination may be roused and cultivated to create the desire to support the cause
An Identifiable constituency
of opinion which may have to be created, so that an informed constituency will recognize that an appeal will satisfy a vital and urgent need and feel disposed to support it
A Favorable climate
make your fund raising letter _________
Compelling
Always start the letter with the series of _________ bullets to build momentum and make entire entertaining and imformative
Good news
Tell what you’re going to do ?
Why you’re going to do it ?
How you’re going to do it ?
What result you expect ?
Describe what you want do next
use even numbers in graduated amounts
offer a monthly auto charge credit card option
List suggested contribution amount
