Funeral Service Marketing/Merch. Samp. Flashcards

1
Q

the only non-declinable fee on the General price list is the:

a. casket handling fee
b. basic service fee
c. general facilities fee
d. embalming fee

A

b.basic service fee

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2
Q

which of the following disclosures are required on the general price list by the FTC funeral rule:

a. reference to state law
b. casket handling fee
c. general facilities fee
d. right of selection

A

d.right of selection

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3
Q

if a consumer does not want to accept or look at the General Price List:

a. you must inform them that they are required to accept a copy
b. the consumer must sign a waiver
c. the consumer must sign an affidavit of refusal
d. you don’t have to do anything else

A

d.you don’t have to do anything else

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4
Q

The indirect method of approach for casket selection requires:

a. the funeral director’s permission
b. adequate pre-counseling
c. proper-lighting
d. no written information

A

b.adequate pre-counseling

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5
Q

how many caskets should be shown in a casket selection room?

A

12-30

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6
Q

in ordering inventory, the funeral home manger knows that the quantity to be purchased which minimizes total costs is the :

a. inventory turnover
b. cash discount
c. quantity discount
d. economic order quantity

A

d.economic order quantity

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7
Q

how can funeral director develop an effective public relations campaign?

a. donate a large sum of money to a national charity
b. develop public presentations on the value of the funeral
c. become active in politics and run for political office
d. offer free business advice to the community

A

b.develop public presentations on the value of the funeral

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8
Q

the process of planning and executing the development, pricing, promotion and distribution of an organization’s goods/services

a. managing
b. marking
c. directing
d. actuating

A

b.marking

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9
Q

if a funeral home provides direct cremation, the Amended funeral rule requires you too:

a. offer alternative containers or wood boxes
b. offer cremation containers at no charge
c. supply a rental casket for the funeral
d. offer only one package price for cremation

A

a.offer alternative containers or wood boxes

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10
Q

if a supplier offers a reduction of the price given for payment of an account within the time limits established by the sales contract, this is known as a:

a. rebate
b. consignment
c. cash discount
d. quantity discount

A

a.rebate

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11
Q
a director's casket sales for a week are as follows:
$750
$900
$900 
$1,175
$900

The mode is:

a. $750
b. $900
c. $925
d. $1,175

A

b.$900

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12
Q

The advantage of the declining price structure:

a. it is easy to use for business
b. it provides quality for the consumer
c. makes a lower cost product available
d. CVI improves with higher priced caskets

A

d.CVI improves with higher priced caskets

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13
Q

a coffin or casket made entirely of wood and containing no metal parts would be required for the religion:

a. catholic
b. protestant
c. buddhist
d. jewish

A

d.jewish

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14
Q

the dimensions of a particular steel casket are 6’6 long and 23” wide. a casket invoiced as 6’6XX would be how many inches wide?

A

27

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15
Q

which of the following is classified as a hardwood?

a. cedar
b. redwood
c. pine
d. oak

A

d.oak

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16
Q

a burial vault which is closed by lowering the dome over the base describes a/an:

A

air seal

17
Q

an example of a non-ferrous metal is

a. bronze
b. steel
c. stainless steel
d. iron

A

a.bronze

18
Q

an option to a traditional casket display room would be:

a. vertical computer program
b. a horizontal computer program
c. a pre-package computer program
d. a data processing computer program

A

a.vertical computer program

19
Q

In order to evaluate product needs, the funeral home manager may analyze the number of times sales in a given price bracket occur over a fixed period of time. This is called:

a. itemization
b. sales frequency
c. analysis chart
d. unit pricing

A

b.sales frequency

20
Q

the purchasing, pricing, display, and sale of the product is known as:

a. re-sale
b. selling only
c. merchandising
d. inventroying

A

c.merchandising

21
Q

when collecting market data, the statistical study of human populations with respect to their size, and density , distribution and composition and income is known as;

A

demographics