Funeral Directing Q3 Final Study Guide Flashcards
1
Q
What is marketing?
A
A way to present items; advertising, promoting
2
Q
Methods of Advertising
A
- Direct mail
- Commercials (TV, YouTube)
- Branded item
3
Q
What is merchandising?
A
- The purchasing, pricing, display, and sale of merchandise
- Pricing and presenting merchandise
- Includes: Goods/services (what we sell) and Selling (how we sell it)
4
Q
What is the funeral director’s best asset to efficient merchandising?
A
Product Knowledge
5
Q
What is the difference between a casket and a coffin?
A
A casket is a rectangular shape but a coffin is anthropoidal (human-shaped)
6
Q
What are hardwood caskets?
A
- Caskets made from broad-leaved deciduous trees (annually shed their leaves)
- higher end casket
- wood can come from Birch, Cherry, Mahogany, Maple, Oak, Pecan, Poplar, and Walnut trees
7
Q
What are softwood caskets?
A
- Caskets made from coniferous trees (evergreens and shrubs; trees that have cones)
- Wood can come from pine, cedar, and spruce trees
8
Q
What are the categories of wood by-product caskets?
A
- Corrugated fiberboard
- particle Board
- Plywood
- composition board
9
Q
Select Hardwood/Salix
A
- Selection of several select hardwoods
- The component parts of the casket are constructed with different species of hardwoods
10
Q
Gloss/Polished Finish
A
- A surface made smooth and glossy, usually by friction; brought to a highly developed, finished, or refined state; burnished
11
Q
Semi-gloss Finish
A
- A low-luster finish
12
Q
Satin Finish
A
- A type of semi-lister or semi-gloss casket finish that is smooth with well-defined fine lines or striations
- Similar in appearance to the semi-gloss finish
13
Q
Matte/Flat Finish
A
- A finish without gloss and has a dull, lusterless surface
14
Q
Heartwood
A
- The wood that is in the center of the tree
- The tree’s best-quality wood
- Darker color; more decay-resistant
- Preferred material for casket production
15
Q
Sapwood
A
- The layers of wood found between the heartwood and the bark of the tree
- Lighter color
16
Q
What are ferrous metal caskets?
A
- Metal formed from iron; has carbon
- Steel and stainless steel
- most common metal casket
- measured by gauge
17
Q
How to measure gauge
A
The lower the gauge(number), the thicker the material.
(example: 16 gauge is thicker than 20 gauge)
18
Q
What are nonferrous metal caskets?
A
- caskets made from any metal not formed from iron
- Can be made of either copper or bronze
- measured by oz per square foot
19
Q
Ferritic Stainless Steel
A
- Basic grade of stainless steel with good corrosion resistance properties
- Also known as: 400 Series or 409 stainless; 11-0 or 12-0 stainless
20
Q
Austenitic Stainless Steel
A
- Steel that has a higher chromium content (18%) and added nickel (8)
- Also known as: 300 series or 304 stainless; 18-8 stainless
- Better quality than ferritic; more corrosion resistance
21
Q
Wrought Copper
A
Copper metal rolled into sheets
22
Q
Copper Deposit
A
A casket made from a solid core of copper metal to which copper ions are combined by an electrolytic process
23
Q
Brushed Finish
A
- Bare metal is scratched with an abrasive material and then finished until a smooth high gloss is obtained
24
Q
Plated Finish
A
- A base metal is coated by another metal via an electrolytic process
25
Crinkled Finish
An exterior casket finish in which the metal is coated with a substance that wrinkles as it dries
26
Hammertone Finish
- A sprayed finish that has the appearance of **small indentations in the metal** (as if struck by a ball-peen hammer);
- the indentations are in the paint and appear as the paint dries
27
Ziegler Case
- A gasketed container that can be used as an insert into a casket or as a separate shipping container (Can be placed inside a casket and/or air tray)
- used because of contagion, advanced decomposition, or international shipment of unembalmed remains
- hermetically sealed using fusion; zinc-lined.
28
Broadcloth
A twilled, napped woolen or worsted fabric with a smooth, lustrous face and dense texture; usually made of cotton, silk, rayon woven in a plain or rib weave with a soft-semi-gloss finish
29
Canvas
A firm, closely woven cotton fabric
30
Doeskin/Moleskin
A heavy, durable cotton fabric with a short (1/8 inch or less) velvety map on one side
- woven cloth with a suede-like appearance with a nap of less than 1/8 inch
31
Plush
A woven cloth with a nap exceeding 1/8 inch
32
What are green/biodegradable caskets made from?
- Example of alternative casket
- Willow
- Bamboo
- Sea Grass
- Wicker
- Unfinished Pine
- Burial Shrouds
33
What is a fiberglass casket?
- Example of alternative casket
- a casket made from a material consisting of extremely fine glass embedded in various resins
- can come in various colors or mimic wood and metal caskets
34
What is a plastic casket?
- Example of alternative casket
- synthetic or natural material shaped when soft and then hardened
35
What is a polymer casket?
- casket made of a substance similar to plastic and very durable
36
Ogee/Rim
An "S" shaped molding that is a component of the casket top
37
Crown/Shell
The uppermost part of the cap, extending from rim to rim (everything above the rim of the cap)
38
Pie/Fishtail
The wedge-shaped portion of the cap at each end of the crown
39
Header/Bridge/Cap Filler
That portion of the cap/lid that is constructed into caskets that display a cut top
- Provides strength/rigidity at the point of the transverse cut
40
Rim Flange/Ogee Flange
The turned-under edge or horizontal portion of the rim which comes into contact with the gasket
41
What is a flange?
A ridge that increases strength
42
Gasket Channel/Transverse Gasket Channel
- Found on cut-top gasketed caskets
- Its function is to hold the transverse gasket to seal the space between the head and foot caps of the casket
- An integral part of the foot panel header on gasketed caskets
43
Header Flange/Bridge Flange/Cap Filler Flange
The turned-under edge or horizontal portion of the header
44
Top Body Molding/Body Ledge
A molding along the uppermost edge of the body panels
45
Body Panels
- The molding along the lowermost edge of the body panels
- 2 end panels and 2 side panels
46
Swing Bar Handle
Moveable casket handles with hinged arms
- found in both full-length and single/individual styles
47
Stationary Bar Handles
- Non-movable casket handles
- found in both full-length and single/individual styles
- Also found in continuous stationary style: handle that appears to completely encircle the casket body using full-length bars on the casket's sides and single bars on the casket's ends
48
Lug/Ear
The part of the casket handle that is attached to the casket body
49
Arm
The oart of the casket handle that attaches the bar to the lug
50
Bar
The part of the casket handle attached to the lug or arm, which is grasped by the casketbearer
51
Tip
The decorative or ornamental art of the casket handle that covers the exposed end of the bar
52
Casket Corner
- An optional part of the hardware that is attached to the four corner of the body panels
- can be personalized
53
Cast Hardware
The most expensive hardware production method in which molten metal is poured into a mold, allowed to cool, and then removed from the mold
54
Stamped Hardware
A hardware production method of lesser expense whereby the casket hardware production method of lesser expense whereby the casket hardware sections are pressed out on a hydraulic press
55
Shirred Interior
A style in which the material is drawn or gathered in a parallel fashion in a multiple needle head sewing process
56
Crushed Interior
A form of casket interior created by placing the lining material on a metal form, weights added, the material steamed, and then attached to a suitable upholstery (backing) material
57
Semi-Tailored Interior
A combination of a tailored interior with one or more other styles of interior, for effect
58
Satin Lining Material
- A fabric woven to create a smooth, lustrous face and dull back
- Can be made from silk, nylon, rayon, or polyester
- in caskets of lesser quality
59
Velvet Lining Material
- A fabric of silk, cotton, and possibly rayon, with a nap
- A nap is a plush, downy, soft surface texture
60
Linen Lining Material
- A fabric made of flax
- Noted for its strength, coolness and luster
61
Commonly Used Backing Materials
Masselin, cardboard, plastic, polyester
62
Masselin Backing Material
Pressed paper in sheet form
63
Commonly used padding materials
excelsior, cotton, polyethylene foam, spun polyester
64
Excelsior/Wood Wool
Wood that has been shredded into spaghetti-like strings
65
What does a "perfection" casket mean?
- The ogee portions of the cap are hinged independently of the crown and would fold outward and downward
66
Perfection Full Couch
a casket in which the rim, crown, pies are formed as one unit and opens as one piece
67
Perfection Half Couch
a casket in which the rim, crown, and pies are formed as one unit with a transverse cut in the cap, forming a two piece lid
68
Single Hinged Panel
- casket lid is in two pieces
- rim and foot panel are one hinged portion
- rim and head panel are also hinged
- this is to allow casketing of the deceased
69
Slip Panel/Priest Casket (Lid Style)
- style in which the cap or the lid at the head of the casket is completely removed from the casket for the purpose of viewing remains from either side
70
Hermetic (Lid Style)
airtight and impervious to external influence; completely sealed by fusion of soldering
(typically used for contagious cases)
71
Gasketted Unit
- usually on metal or plastic caskets
- Has a rubber gasket placed on the perimeter of the body ledge flange
72
Gasketted Unit vs Ungasketted
- Gasketted units have a gasket and are usually metal or plastic
- non-gasketed units don't have a gasket and are usually wood caskets of lower-end metal caskets
73
Elliptic Casket Body
A casket having ends in the shape of a half circle
74
Octagon Casket Body
A casket having eight angles or corners; has eight sides/body panels
75
Miter/Square Corner Casket Body
Side and end body panels are perpendicular to one another, joined at a 90-degree angle
76
Verticle Side/State Casket Body
A casket in which the body panels are at a 90 degree angle to the bottom and the corner form 90 degree angles
77
Urnside Casket Body
- Casket design in which the body panels display the shape of an urn
- most expensive body style
78
Size of a Metal Casket
Interior: 78 in. L X 23 in. W (16-24 in. H)
Exterior: 84 in. L X 29 in. W
79
Size of a Wood Casket
Interior: 75 in L X 22 in. W (16-22 in. H)
Exterior: 84 in. L X 29 in. W
80
Infant Caskets
- 12 inches - 5 feet 6 inch Length
- Increase by 6 inch increments
81
Oversize Caskets
- 32” wide and up
- width increases at increments of 2 inches
- length increase at increments of 3 inches
- each step is represented by an "X"
82
Top Seal Vault Closure
- used on concrete vaults
- Method of closure that utilizes an epoxy compound in conjunction with tongue-in-groove construction at the top edge and the lid of the vault
83
Air Seal/Diving Bell Vault Closure
- used on metal vaults
- A method of closure that utilizes the air pressure created by placing the dome of the vault onto the base of the vault
84
Double Seal Vault Closure
A method of closure that utilizes the principle of the air seal in conjunction with an epoxy material at the junction of the dome and the vase of the vault
85
Lawn Crypt
A grave space two or more persons may be buried in grave liners which have been stacked on top of one another
86
Air Tray
A transfer container consisting of a wooden tray with a hardboard covering for the casket
- used for shipping
87
Combination Case/Combo
- A transfer container consisting of a particle board box with a cardboard tray and cover to satisfy air shipping regulations
- A reinforced air tray for shipping without a casket
- used for air shipping
88
Examples of Sundry Items
- Register book (guest books)
- Memorial folders (programs)
- Acknowledgment cards (thank you cards)
- Prayer cards (bookmarks)
89
Verticle Tablet
A type of cemetery monument in which the die/tablet is taller than it is wide
90
Horizontal Tablet
A type of cemetery monument in which the die/tablet is wider than it is tall
91
Sculptural/Specialty Tablet
A monument with a unique design
92
Flush Marker
A small headstone which is set with its top even with the surrounding terrain
93
Bevel Top Marker
A small headstone, set above ground,with a slightly slanting top
94
Slant Marker
A cemetery marker that has a face that has an angle greater than 45 degrees but less than 90 degrees in relationship to the terrain
95
Tablet/Die
- The main part of a monument; the upright portion above the base
- Where the inscription is located
96
Base
The lower or supporting part of a monument
97
Cenotaph
A monument erected to the memory of the dead, with the dead human body (or bodies) not present
98
Epitaph
An inscription placed on a monument to commemorate the deeds or qualities of the departed
99
Consumer Value Index (CVI)
- The percentage derived by dividing the wholesale cost of the merchandise by the retail price of the merchandise
- (CVI) = wholesale ÷ retail
- If wholesale price increases, CVI increases and vice versa
- Higher CVI is good to the consumer
100
Merchandise Value Ratio (MVR)
- The relationship between the wholesale cost of the merchandise and the total cost (both service and merchandise) to the consumer
- (MVR) = wholesale ÷ (total services + retail)
101
Fixed Multiple Method
A price determination method whereby the casket cost is multiplied by a constant factor
102
Decreased Graduated Recovery Method/Declining Method
Upper range caskets receive markups that are less than those applied to entry-level caskets
103
Modified Graduated Recovery Method
Upper-range caskets receive markups that are less than those applied to entry-level caskets but the entry-level caskets also receive a slightly less aggressive markup
104
Cash Discount
A reduction of the price given for payment of an account within the time limits established by the sales contract
105
Quantity Discount
The amount by which the bill or invoice will be reduced when a minimum quantity of merchandise has been ordered
106
Rebate
The return of a portion of a payment
107
Consignment
To give an agent the product to be cared for or sold
108
Verticle Merchandising
- At each pricepoint there is an an obvious increase in value/Appearance
(1 or 2 choices per pricepoint)
109
Horizontal Merchandising
- Many choices within a pricepoint
- More midrange caskets where clientele is likely to buy
- more options=most likely to sale
- Most funeral homes use this method
