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Funeral Directing > Funeral Directing Q3 Final Study Guide > Flashcards

Funeral Directing Q3 Final Study Guide Flashcards

1
Q

What is marketing?

A

A way to present items; advertising, promoting

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2
Q

Methods of Advertising

A
  • Direct mail
  • Commercials (TV, YouTube)
  • Branded item
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3
Q

What is merchandising?

A
  • The purchasing, pricing, display, and sale of merchandise
  • Pricing and presenting merchandise
  • Includes: Goods/services (what we sell) and Selling (how we sell it)
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4
Q

What is the funeral director’s best asset to efficient merchandising?

A

Product Knowledge

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5
Q

What is the difference between a casket and a coffin?

A

A casket is a rectangular shape but a coffin is anthropoidal (human-shaped)

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6
Q

What are hardwood caskets?

A
  • Caskets made from broad-leaved deciduous trees (annually shed their leaves)
  • higher end casket
  • wood can come from Birch, Cherry, Mahogany, Maple, Oak, Pecan, Poplar, and Walnut trees
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7
Q

What are softwood caskets?

A
  • Caskets made from coniferous trees (evergreens and shrubs; trees that have cones)
  • Wood can come from pine, cedar, and spruce trees
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8
Q

What are the categories of wood by-product caskets?

A
  • Corrugated fiberboard
  • particle Board
  • Plywood
  • composition board
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9
Q

Select Hardwood/Salix

A
  • Selection of several select hardwoods
  • The component parts of the casket are constructed with different species of hardwoods
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10
Q

Gloss/Polished Finish

A
  • A surface made smooth and glossy, usually by friction; brought to a highly developed, finished, or refined state; burnished
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11
Q

Semi-gloss Finish

A
  • A low-luster finish
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12
Q

Satin Finish

A
  • A type of semi-lister or semi-gloss casket finish that is smooth with well-defined fine lines or striations
  • Similar in appearance to the semi-gloss finish
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13
Q

Matte/Flat Finish

A
  • A finish without gloss and has a dull, lusterless surface
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14
Q

Heartwood

A
  • The wood that is in the center of the tree
  • The tree’s best-quality wood
  • Darker color; more decay-resistant
  • Preferred material for casket production
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15
Q

Sapwood

A
  • The layers of wood found between the heartwood and the bark of the tree
  • Lighter color
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16
Q

What are ferrous metal caskets?

A
  • Metal formed from iron; has carbon
  • Steel and stainless steel
  • most common metal casket
  • measured by gauge
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17
Q

How to measure gauge

A

The lower the gauge(number), the thicker the material.
(example: 16 gauge is thicker than 20 gauge)

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18
Q

What are nonferrous metal caskets?

A
  • caskets made from any metal not formed from iron
  • Can be made of either copper or bronze
  • measured by oz per square foot
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19
Q

Ferritic Stainless Steel

A
  • Basic grade of stainless steel with good corrosion resistance properties
  • Also known as: 400 Series or 409 stainless; 11-0 or 12-0 stainless
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20
Q

Austenitic Stainless Steel

A
  • Steel that has a higher chromium content (18%) and added nickel (8)
  • Also known as: 300 series or 304 stainless; 18-8 stainless
  • Better quality than ferritic; more corrosion resistance
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21
Q

Wrought Copper

A

Copper metal rolled into sheets

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22
Q

Copper Deposit

A

A casket made from a solid core of copper metal to which copper ions are combined by an electrolytic process

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23
Q

Brushed Finish

A
  • Bare metal is scratched with an abrasive material and then finished until a smooth high gloss is obtained
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24
Q

Plated Finish

A
  • A base metal is coated by another metal via an electrolytic process
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25
Q

Crinkled Finish

A

An exterior casket finish in which the metal is coated with a substance that wrinkles as it dries

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26
Q

Hammertone Finish

A
  • A sprayed finish that has the appearance of small indentations in the metal (as if struck by a ball-peen hammer);
  • the indentations are in the paint and appear as the paint dries
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27
Q

Ziegler Case

A
  • A gasketed container that can be used as an insert into a casket or as a separate shipping container (Can be placed inside a casket and/or air tray)
  • used because of contagion, advanced decomposition, or international shipment of unembalmed remains
  • hermetically sealed using fusion; zinc-lined.
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28
Q

Broadcloth

A

A twilled, napped woolen or worsted fabric with a smooth, lustrous face and dense texture; usually made of cotton, silk, rayon woven in a plain or rib weave with a soft-semi-gloss finish

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29
Q

Canvas

A

A firm, closely woven cotton fabric

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30
Q

Doeskin/Moleskin

A

A heavy, durable cotton fabric with a short (1/8 inch or less) velvety map on one side
- woven cloth with a suede-like appearance with a nap of less than 1/8 inch

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31
Q

Plush

A

A woven cloth with a nap exceeding 1/8 inch

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32
Q

What are green/biodegradable caskets made from?

A
  • Example of alternative casket
  • Willow
  • Bamboo
  • Sea Grass
  • Wicker
  • Unfinished Pine
  • Burial Shrouds
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33
Q

What is a fiberglass casket?

A
  • Example of alternative casket
  • a casket made from a material consisting of extremely fine glass embedded in various resins
  • can come in various colors or mimic wood and metal caskets
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34
Q

What is a plastic casket?

A
  • Example of alternative casket
  • synthetic or natural material shaped when soft and then hardened
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35
Q

What is a polymer casket?

A
  • casket made of a substance similar to plastic and very durable
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36
Q

Ogee/Rim

A

An “S” shaped molding that is a component of the casket top

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37
Q

Crown/Shell

A

The uppermost part of the cap, extending from rim to rim (everything above the rim of the cap)

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38
Q

Pie/Fishtail

A

The wedge-shaped portion of the cap at each end of the crown

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39
Q

Header/Bridge/Cap Filler

A

That portion of the cap/lid that is constructed into caskets that display a cut top
- Provides strength/rigidity at the point of the transverse cut

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40
Q

Rim Flange/Ogee Flange

A

The turned-under edge or horizontal portion of the rim which comes into contact with the gasket

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41
Q

What is a flange?

A

A ridge that increases strength

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42
Q

Gasket Channel/Transverse Gasket Channel

A
  • Found on cut-top gasketed caskets
  • Its function is to hold the transverse gasket to seal the space between the head and foot caps of the casket
  • An integral part of the foot panel header on gasketed caskets
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43
Q

Header Flange/Bridge Flange/Cap Filler Flange

A

The turned-under edge or horizontal portion of the header

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44
Q

Top Body Molding/Body Ledge

A

A molding along the uppermost edge of the body panels

45
Q

Body Panels

A
  • The molding along the lowermost edge of the body panels
  • 2 end panels and 2 side panels
46
Q

Swing Bar Handle

A

Moveable casket handles with hinged arms
- found in both full-length and single/individual styles

47
Q

Stationary Bar Handles

A
  • Non-movable casket handles
  • found in both full-length and single/individual styles
  • Also found in continuous stationary style: handle that appears to completely encircle the casket body using full-length bars on the casket’s sides and single bars on the casket’s ends
48
Q

Lug/Ear

A

The part of the casket handle that is attached to the casket body

49
Q

Arm

A

The oart of the casket handle that attaches the bar to the lug

50
Q

Bar

A

The part of the casket handle attached to the lug or arm, which is grasped by the casketbearer

51
Q

Tip

A

The decorative or ornamental art of the casket handle that covers the exposed end of the bar

52
Q

Casket Corner

A
  • An optional part of the hardware that is attached to the four corner of the body panels
  • can be personalized
53
Q

Cast Hardware

A

The most expensive hardware production method in which molten metal is poured into a mold, allowed to cool, and then removed from the mold

54
Q

Stamped Hardware

A

A hardware production method of lesser expense whereby the casket hardware production method of lesser expense whereby the casket hardware sections are pressed out on a hydraulic press

55
Q

Shirred Interior

A

A style in which the material is drawn or gathered in a parallel fashion in a multiple needle head sewing process

56
Q

Crushed Interior

A

A form of casket interior created by placing the lining material on a metal form, weights added, the material steamed, and then attached to a suitable upholstery (backing) material

57
Q

Semi-Tailored Interior

A

A combination of a tailored interior with one or more other styles of interior, for effect

58
Q

Satin Lining Material

A
  • A fabric woven to create a smooth, lustrous face and dull back
  • Can be made from silk, nylon, rayon, or polyester
  • in caskets of lesser quality
59
Q

Velvet Lining Material

A
  • A fabric of silk, cotton, and possibly rayon, with a nap
  • A nap is a plush, downy, soft surface texture
60
Q

Linen Lining Material

A
  • A fabric made of flax
  • Noted for its strength, coolness and luster
61
Q

Commonly Used Backing Materials

A

Masselin, cardboard, plastic, polyester

62
Q

Masselin Backing Material

A

Pressed paper in sheet form

63
Q

Commonly used padding materials

A

excelsior, cotton, polyethylene foam, spun polyester

64
Q

Excelsior/Wood Wool

A

Wood that has been shredded into spaghetti-like strings

65
Q

What does a “perfection” casket mean?

A
  • The ogee portions of the cap are hinged independently of the crown and would fold outward and downward
66
Q

Perfection Full Couch

A

a casket in which the rim, crown, pies are formed as one unit and opens as one piece

67
Q

Perfection Half Couch

A

a casket in which the rim, crown, and pies are formed as one unit with a transverse cut in the cap, forming a two piece lid

68
Q

Single Hinged Panel

A
  • casket lid is in two pieces
  • rim and foot panel are one hinged portion
  • rim and head panel are also hinged
  • this is to allow casketing of the deceased
69
Q

Slip Panel/Priest Casket (Lid Style)

A
  • style in which the cap or the lid at the head of the casket is completely removed from the casket for the purpose of viewing remains from either side
70
Q

Hermetic (Lid Style)

A

airtight and impervious to external influence; completely sealed by fusion of soldering
(typically used for contagious cases)

71
Q

Gasketted Unit

A
  • usually on metal or plastic caskets
  • Has a rubber gasket placed on the perimeter of the body ledge flange
72
Q

Gasketted Unit vs Ungasketted

A
  • Gasketted units have a gasket and are usually metal or plastic
  • non-gasketed units don’t have a gasket and are usually wood caskets of lower-end metal caskets
73
Q

Elliptic Casket Body

A

A casket having ends in the shape of a half circle

74
Q

Octagon Casket Body

A

A casket having eight angles or corners; has eight sides/body panels

75
Q

Miter/Square Corner Casket Body

A

Side and end body panels are perpendicular to one another, joined at a 90-degree angle

76
Q

Verticle Side/State Casket Body

A

A casket in which the body panels are at a 90 degree angle to the bottom and the corner form 90 degree angles

77
Q

Urnside Casket Body

A
  • Casket design in which the body panels display the shape of an urn
  • most expensive body style
78
Q

Size of a Metal Casket

A

Interior: 78 in. L X 23 in. W (16-24 in. H)
Exterior: 84 in. L X 29 in. W

79
Q

Size of a Wood Casket

A

Interior: 75 in L X 22 in. W (16-22 in. H)
Exterior: 84 in. L X 29 in. W

80
Q

Infant Caskets

A
  • 12 inches - 5 feet 6 inch Length
  • Increase by 6 inch increments
81
Q

Oversize Caskets

A
  • 32” wide and up
  • width increases at increments of 2 inches
  • length increase at increments of 3 inches
  • each step is represented by an “X”
82
Q

Top Seal Vault Closure

A
  • used on concrete vaults
  • Method of closure that utilizes an epoxy compound in conjunction with tongue-in-groove construction at the top edge and the lid of the vault
83
Q

Air Seal/Diving Bell Vault Closure

A
  • used on metal vaults
  • A method of closure that utilizes the air pressure created by placing the dome of the vault onto the base of the vault
84
Q

Double Seal Vault Closure

A

A method of closure that utilizes the principle of the air seal in conjunction with an epoxy material at the junction of the dome and the vase of the vault

85
Q

Lawn Crypt

A

A grave space two or more persons may be buried in grave liners which have been stacked on top of one another

86
Q

Air Tray

A

A transfer container consisting of a wooden tray with a hardboard covering for the casket
- used for shipping

87
Q

Combination Case/Combo

A
  • A transfer container consisting of a particle board box with a cardboard tray and cover to satisfy air shipping regulations
  • A reinforced air tray for shipping without a casket
  • used for air shipping
88
Q

Examples of Sundry Items

A
  • Register book (guest books)
  • Memorial folders (programs)
  • Acknowledgment cards (thank you cards)
  • Prayer cards (bookmarks)
89
Q

Verticle Tablet

A

A type of cemetery monument in which the die/tablet is taller than it is wide

90
Q

Horizontal Tablet

A

A type of cemetery monument in which the die/tablet is wider than it is tall

91
Q

Sculptural/Specialty Tablet

A

A monument with a unique design

92
Q

Flush Marker

A

A small headstone which is set with its top even with the surrounding terrain

93
Q

Bevel Top Marker

A

A small headstone, set above ground,with a slightly slanting top

94
Q

Slant Marker

A

A cemetery marker that has a face that has an angle greater than 45 degrees but less than 90 degrees in relationship to the terrain

95
Q

Tablet/Die

A
  • The main part of a monument; the upright portion above the base
  • Where the inscription is located
96
Q

Base

A

The lower or supporting part of a monument

97
Q

Cenotaph

A

A monument erected to the memory of the dead, with the dead human body (or bodies) not present

98
Q

Epitaph

A

An inscription placed on a monument to commemorate the deeds or qualities of the departed

99
Q

Consumer Value Index (CVI)

A
  • The percentage derived by dividing the wholesale cost of the merchandise by the retail price of the merchandise
  • (CVI) = wholesale ÷ retail
  • If wholesale price increases, CVI increases and vice versa
  • Higher CVI is good to the consumer
100
Q

Merchandise Value Ratio (MVR)

A
  • The relationship between the wholesale cost of the merchandise and the total cost (both service and merchandise) to the consumer
  • (MVR) = wholesale ÷ (total services + retail)
101
Q

Fixed Multiple Method

A

A price determination method whereby the casket cost is multiplied by a constant factor

102
Q

Decreased Graduated Recovery Method/Declining Method

A

Upper range caskets receive markups that are less than those applied to entry-level caskets

103
Q

Modified Graduated Recovery Method

A

Upper-range caskets receive markups that are less than those applied to entry-level caskets but the entry-level caskets also receive a slightly less aggressive markup

104
Q

Cash Discount

A

A reduction of the price given for payment of an account within the time limits established by the sales contract

105
Q

Quantity Discount

A

The amount by which the bill or invoice will be reduced when a minimum quantity of merchandise has been ordered

106
Q

Rebate

A

The return of a portion of a payment

107
Q

Consignment

A

To give an agent the product to be cared for or sold

108
Q

Verticle Merchandising

A
  • At each pricepoint there is an an obvious increase in value/Appearance
    (1 or 2 choices per pricepoint)
109
Q

Horizontal Merchandising

A
  • Many choices within a pricepoint
  • More midrange caskets where clientele is likely to buy
  • more options=most likely to sale
  • Most funeral homes use this method

Funeral Directing (17 decks)

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