Fundraising

Question 1

acknowledging that everybody can give small amount.

Answer 1

grassroots approach

Question 2

the idea that 80% of your output (sales) comes from your top 20% customers….meaning not every customers are equally important, so you need to focus on those who can give (more affluent or more willing etc).

Answer 2

concentrated approach

Question 3

Bringing Athletic Support Groups Under Institutional Control
NCAA rules and regulations
Institutional Control

Answer 3

Athletic Support Groups

Question 4

A Booster Education Program
A written constitution / bylaws for the organization
All monies raised by the ASG will be spent only with the approval of the AD
A through rules-education program for all booster club members

Answer 4

Athletic Support Groups

Question 5

in-house ASGs have

Answer 5

more control

Question 6

A non-profit, tax exempt foundation independent from univ.

Potential problems associated with rule violations (difficult to control)

Answer 6

Independent Foundations (ASGs)

Question 7

The importance of fundraising in intercollegiate athletics has been ________throughout the years.

Answer 7

increased

Question 8

For many universities and colleges, donor contribution is ________________

Answer 8

one of the top revenue sources.

Question 9

Participation in secondary events
Public (name) recognition
Inside Information
Priority treatment / benefits (parking/tickets)
Philanthropy
Change
Loyalty 
Power

Answer 9

athletic donor motivations

Question 10

• Provide “Need” Satisfaction
• Demonstrate Ability / Competency to Help
• Remove Barriers
• Building/ Maintaining relationship

Answer 10

4 Key points in effective fundraising

Question 11

name recognition? (you can recognize the donor’s name on bricks, wall…etc. )

Answer 11

Providing “Need” satisfaction for donors

Question 12

potential donors wouldn’t donate to an organization which do not have the ability to carry out its mission.

Answer 12

The fundraising organization should demonstrate their ability to deliver

Question 13

For example, direct deduction from your paycheck, one click from your cell

Answer 13

To make donations easy, you want to remove any possible barriers.

Question 14

Donors who were satisfied were more likely to make a further donation than those who were not satisfied

Answer 14

Building/Maintaining Relationship

Question 15

Effectiveness
Feelings that the organization honors promises, & delivers desired impact
Feedback
Received timely, courteous, and appealing feedback
E.g.) benefited children write letters to donors telling how the money helped them

Answer 15

What factors lead to donor satisfaction?

Question 16

a donation of cash or other assets such as stock, real estate or personal property.

Answer 16

outright gift

Question 17

a contribution that is arranged in the present and allocated at a future date. Commonly donated through a will or trust, planned gifts are most often granted once the donor has passed away
Securities: stock, bonds, any certificate of ownership

Answer 17

planned gift

Question 18

a transfer of money or property donated to an institution…sometimes, they have some stipulations regarding its usage…..e.g.) the principal to remain intact in perpetuity and only generated interest will be used etc.

Answer 18

endowment

Question 19

an arrangement where by property is managed by one persons or organizations for the benefit of another.

Answer 19

trust

Question 20

Cash, Securities, Endowment, Real Estate

Life Insurance, gift-in kind, matching gift

Answer 20

gifts

Question 21

2 ways some companies match their employees’ donation / but an org. itself can find a matching gift sponsor to match donation to raise more money.

Answer 21

matching gift