Fundamentals Of Nonprofit Flashcards
What are three principles by which nonprofits are held accountable:
- requirements of law
- self regulation
- transparency/charity watchdogs
Accountability
Taking responsibility for an individual’s or organization’s actions
Recommendations that reflect Sarbanes-Oxley included 33 principles for good governance and ethical conduct in the areas of:
- legal compliance and public disclosure
- effective governance
- strong financial oversight
- responsible fund raising
Charity watchdogs:
- proactively examine nonprofit organizations, applying their own standards
- complete their evaluations with or without the cooperation of nonprofit organizations
- can offer a type of certification or assistance that a nonprofit meets their established criteria for ethical operation
What is the debate over performance measurement?
Concerns about performance management + need for performance measurement
According to charity navigator, accountability is what?
An obligation or willingness by a charity to explain it’s actions to its stakeholders
According to charity navigator, transparency is what?
An obligation or willingness by a charity to publish and make available critical date about the organization
Accredation
A process in which certification of competency, authority, or credibility is presented
Performance management
An ongoing, internal process used to collect and analyze data in order to track the effectiveness of programs on an ongoing basis.
Program evaluation
Used to determine whether specific programs are effective in achieving results
Evaluations
Usually a one time or periodic effort involving the collection and analysis of extensive data
Efficiency
A measure of the proportion of resources used to produce outputs or attain inputs-cost ratios”
Effectiveness
Measured by comparing the results achieved with the results sought
Statistical benchmarking
A useful technique in strategic planning and may help highlight strengths and weaknesses of the organization that require further analysis.
Corporate benchmarking
Compares the organizations practices with those of others doing similar things but who are deemed to be the best at doing it
Inputs
The resources dedicated to the program, including money, staff, volunteers, facilities, equipment, and supplies, as well as the constraints imposed by the external environment.
Activities
What the program does
Ex: tutoring children or feeding the homeless
Outputs
The direct products of the activities and are often relatively easy things to measure
Ex: number or children tutored or number of homeless people fed
Outcomes:
The changes that occur in the individuals as a result of their participation in the program
Ex: knowledge or expanded job skills
Logic model
A theoretical explanation of the links all the way through the process from inputs to outcomes
Impact investing
Investments made into companies, organizations, and funds with the intention to generate measurable social and environmental impact alongside a financial return.
Social stock market
The market would allow investors to trade shares in projects that seek to preserve the environment, such as clean technology, and that promote health care, aid for the poor, or other social goods.
Three approaches to formulating strategy:
- Visioning approach
2 incremental approach - Analytical approach
Visioning approach
Begins with leaders vision and works backwards
Incremental approach
Strategy evolves out of experience, one decision at a time
Analytical approach
Logic and in depth analysis to improve strategic fit
Strategic planning
A process that produces a strategic plan, and directs an organization on the way to implementing it
Strategic management
An integrated approach to managing the organization that is based on the strategic plan
Strategic planning template
Step 1: planning to plan
Step 2: clarifying the organizations mission, values, and vision
Step 3: assess the situation
Values
Principles that the organization holds most important
Vision
A description of an ideal future
SWOT analysis:
An inventory and analysis of the organizations: Strengths (internal survey) Weaknesses (internal survey) Opportunities (external survey) Threats (external survey)
Strategic issues:
Areas in which the organization needs to take action
Goals
Directions that the organization will pursue with respect to the strategic issue
Strategy
Actions that the organizations intends to take to achieve goals
Objectives
Specific, quantified targets that represents steps toward accomplishing the goals
Mission
The reason the organization exists, the starting point for strategic planning
Four types of strategic issues:
- Issues that GO TO THE HEART of the organization’s vision and goals, which involve some fundamental change
- Issues that REQUIRE NO ACTION at present but that must be continuously monitored
- Issues that require an IMMEDIATE RESPONSE and therefore cannon be handled in a routine way
- Issues that requires an IMMEDIATE RESPONSE and therefore cannot be handled in a routine way
Harvard policy model:
- plan to plan
- clarify the organizations mission values and vision
- assess the situation
- identify the strategic issues or strategic questions that need to be addresses
- develop goals, strategies and objectives
- write and communicate the plan
- develop operational/implementation plans
- executive the plan
- evaluate the results
Core competency
An ability that an organization can manage and that ideally helps it perform well
Distinctive competency
A competency that other organizations cannot easily replicate
Distinctive core competency
Something the organization does well and that others would find difficult to do as well
Organizational strategies:
Broad directions and those that relate to mission, vision, trends, competitors, partners, and market position
Programmatic strategies
Related to the programs and activities implemented to achieve specific outcomes
Operational strategies
Those aimed at enhancing, administrative efficiency, preparedness and execution.
Portfolios analysis
A technique used by business firms to determine I their various programs, products, and services are in line with their strategies and goals.
Commercial marketing
Seeks additional customers for programs and services
Social marketing
Seeks to change human behavior and improve society
Product mind-set
Effective marketing depends on the quality of the product
Sales mind-set
Effective marketing depends on convincing consumers
Target-audience mind set
Effective marketing depends on focusing on the needs and wants of consumers
Marketing
A process that may encompass communications, but with a very specific purpose
Communications
The transmission or exchange of communication
4 P’s of marketing
Product
Place
Promotion
Price
Marketing mix
The combination of four controllable factors known as the 4 P’s. These 4 factors are adjusted until the right combination of factors produces the most income while serving the needs of the products customers.
Brand
A name, term, sign, symbols, design or a combination of these is intended to identify the goods and services of one seller or group of sellers and differentiate them from those of competitors
Brand attributes
The collection of perceived qualities of the organization or it’s product
Brand promise
The expectations that you have about what you will receive when you buy a specific product or service
Brand equity
The monetary value that a brand image brings to am organization
Effective marketing: CRAM
Connection- establish a connection
Reward- promise a reward
Action- inspire action
Memory- stick in memory
Experiential level
Where audiences are matched with communications media and a communications strategy is developed
Price discrimination
Charging people different prices based in the market segment to which they belong, determined by objective variables
Cost oriented pricing
The price charged to the customer or client is set to cover what is costs the organization I produce or provide it.
Segmentation
Based on research and may employ sophisticated tools developed in the business sector and increasingly adopted by many nonprofits as well
Promotion
The visible activity that everybody can see
Product
The good or service being offered