Fundamentals of Communication

Question 1

How does McCormack define communication?

Answer 1

Communication is a process of sharing and conveying messages or information from one person to another within and across channels, contexts, media, and cultures.

Question 2

State the Nature of Communication.

Answer 2

► Communication is a process.
► Communication occurs between two or more people (the speaker and the receiver).
► Communication can be expressed through written or spoken words, nonverbal (actions), or both spoken words and nonverbal actions at the same time.

Question 3

State the Elements of Communication.

Answer 3

Speaker; Message; Encoding; Channel; decoding; Receiver; Feedback; Context; Barrier

Question 4

An element of communication; it is the source of the information or message.

Answer 4

Speaker

Question 5

An element of communication; it is the information, ideas, or thoughts conveyed by the speaker in words or in actions.

Answer 5

Message

Question 6

It is the process of converting the message into words, actions, or other forms that the speaker understands

Answer 6

Encoding

Question 7

The medium or the means, such as personal or non-personal, verbal or nonverbal, in which the encoded message is conveyed.

Answer 7

Channel

Question 8

It is the process of interpreting the message of the speaker by the receiver.

Answer 8

decoding

Question 9

Refers to the recipient of the message, or someone who decodes the message

Answer 9

Receiver

Question 10

Refers to the reactions, responses, or information provided by the receiver

Answer 10

Feedback

Question 11

It refers to the environment where communication takes place.

Answer 11

Context

Question 12

These are the factors that affect the flow of communication.

Answer 12

Barrier

Question 13

Name the 3 Models of Communication discussed.

Answer 13

Shannon-Weaver Model; Transaction Model; Schramm Model

Question 14

It is known as the “Mother of All Communication Models”. It depicts communication a linear or one-way process consisting of five elements.

Answer 14

Shannon-Weaver Model

Question 15

What are the five elements that comprise the one-way process of “The Mother of All Communication Models”?

Answer 15

• Source (producer of the message)
• Transmitter (encoder of message into signals)
• Channel (signals adapted for transmission)
• Receiver (decoder of the message from the signal)
• destination

Question 16

“The Mother of All Communication Models” is criticized for missing one essential element in the communication process which is? Why is this element essential in the communication process?

Answer 16

Feedback. Without feedback, the speaker will not whether the receiver understands the message or not.

Question 17

A model of communication depicting a two-way process with the inclusion of feedback as one element.

Answer 17

Transaction Model

Question 18

differentiate the ‘Transaction Model’ and the ‘Shannon-Weaver Model’.

Answer 18

Compared to the Shannon-Weaver Model, the Transaction Model is more interactive. It depicts a collaborative exchange of messages between communicators with the aim of understanding each other.

Question 19

It modified the Shannon-Weaver Model (1954). It is a circular model that shows that messages go into two directions.

Answer 19

Schramm Model.

Question 20

What are the four key principles of the Schramm Model?

Answer 20

1. Communication is circular not linear.
2. Communication is usually equal and reciprocal.
3. Messages require interpretation.
4. There are 3 steps of communicating: encoding, decoding, and interpreting.

Question 21

These are specifically the values, beliefs, and background knowledge that impact how someone sends and how someone receives messages.

Answer 21

Semantic Barriers