Fundamentals Flashcards
What does SERP stand for?
Search Engine Results Page
Organic search results are based on what?
Based on quality, relevance & more.
What is a Paid Search Result?
Placement based on paid bids. aka PPC
What does PPC stand for?
Pay Per Click
The secret, elaborate recipe that Google or Bing uses to generate search results is called the:
Search algorithm
Google Search Algorithm is based on…
- Types of content
- Personalization
- Location
How can coders and designers help with SEO?
- Use the right tags
- Ensure accessibility
- Validate your code
- Keep the website fast
- Share- Open source
How can content creators help with SEO?
- Post great content
- Post regularly
- Identify & use keywords
- Share your content
How can social media managers help with SEO?
- Engage with followers
- Share your content
- Set on multiple platforms
- Create a CTA to bring people back to the website.
_____ search results appear based on the merits of the content and other unbiased vairables, while ____ search results appear depending on how much advertisers spent.
Organic. Paid
What are some strategies to consider when link building?
- Write guest blog posts on industry websites
- Participate in industry forums and chat boards
- Submit your blog to RSS feed directories
When a prominent site links to yours, your site gains SEO value because..
Search engines view links as an endorsement
True or False: Updating a webpage will reset the SEO value of the page, causing it to disappear from the search results page.
True
What are the important codes for SEO?
- Meta tags
- Title tags
- Header tags
- ALT tags
- Anchor tags
What are some code issues that affect SEO?
- Incorrect or incomplete tags
- Duplicate code or tags
- Too much code
- Text hidden by code
- Deprecated or unnecessary code
What is a Content Management System?
Tool for managing a site’s content
What is Chronicalization?
How you can ensure duplicate content doesn’t end up penalizing your site and ruining your SEO.
What is the code that allows the search engine to know the true origin of the content is the URL provided?
When should you use a “nofollow” attribute?
When you want to prevent a search engine from following paid links like sponsors or partners or links on your site that you didn’t create.
What are the 2 primary reasons to use no follow?
- Paid links(You can have paid links, but you can’t get an SEO boost from them)
- User Content(To avoid comment spam and the like)
What is the code for using the noindex value?
When building a retail site that sells lots of products, designers should consider adding category pages because:
They often feature detailed subcategories and links to relevant product pages.
Title tags work best when they feature:
- Location names, especially for businesses looking for local customers.
- The name of the company, website, or person.
- Less than 70 characters
Which of the following tags has the greatest SEO value on a page?
title tag
What is the purpose of a sitemap?
To tell search engines about all the URLs on your site you want to make sure get indexed.
What are the basic metrics google analytics provide?
- Visits
- Page views
- Average time on the site
- New visits
- Referrals (how people are landing on the website, eg.) Direct traffic, other websites, search engines searches)
SEO is a strategy used by
designers, developers, marketers and anyone involved with a website
What is SEO used for?
Used to drive traffic, increase subscribers and sales, to gain influence and to make money.
How can you ensure SEO success in the future?
- Monitor your results
- Understand the needs
- Follow the rules
- Create great content
- Stay updated
Setting up Authorship benefits the people that create content because:
Their links on SERPs will feature additional pictures and other related data.
True or False: Google can change its search algorithm at any time, so it’s important to keep up with changes so you can maintain and improve the SEO value of your site.
True
Setting up a business on Google Places offers helpful benefits, such as:
- Enhanced listings on SERPs, such as within a carousel.
- Direct links to directions using Google Maps
- Results that feature pictures, ratings, and other relevant data.
