Fundamentals Flashcards
1
Q
Why study private companies?
A
Business development and marketing - prioritization, identification, and nurturing of opportunities
Strategy - see fast growing markets and industries before others to inform strategic decisions
Product development - pinpoint private companies to understand their businesses, products, and technology
Account management - classify existing customers with momentum who may be suitable for upsell
Risk management - assess the health of current and prospective customers to assess credit risk and decrease account receivable risk
Procurement - identify and analyze vendors and track their strength on an ongoing basis
