From Website to mobile

Question 1

Why do apps dominate?

Answer 1

• tapped into fundamental customer needs such as social interaction aligned with consumer benefits
• data shows, top players dominated app market hierarchy of top apps is fixed
• deliver what customer wants, when they want it and how an what.
• access however it suits customer, understanding the customer is what drives it

Question 2

What are off the shelf solutions?

Answer 2

• software or hardware products that are ready made and available for sale to the general public - ideal for SME’s, which don’t need to develop themselves
  = blog platforms

Question 3

Compare apps versus mobile websites?

Answer 3

1. Apps usage dominates mobile
2. usage can be deceptive
3. audience of mobile websites is larger
4. consumer behaviour differs as well

Question 4

Describe the case study of the website “boo”

Answer 4

• launched across many european states in 1999
• massive PR spend for the launch
• it was a broadband site for dial up audience (only use it at work)
• 40% could not access the websites and numerous other problems (apples, browsers)
• it was lack of experience and hype of dot com boom which lead to failure

Question 5

Why is mobile web more attractive than apps? (5 things)

Answer 5

• greater reach and everyone can access it
• mobile-friendly, also a web based app, which means it works on any device
• don’t have to update and maintain different software application for each device
• apps exclude certain customers not operating on the device
• bandwidth to download is unattractive

Question 6

What did the early websites look like? 1995-1999

Answer 6

• brochureware: taking hard copy materials and digitalising them
• no real interactivity
• problems of hard coding and lack of integration

Question 7

What are the typical steps for website deign? (Ellis and Chadwick)

Answer 7

1. Pre-development: basic right, registering domain, hosting developing a brief
2. analysing and design: develop requirements of the website in context of market and consumers
3. content development and testing: move to woking site through prototype integrated of back end systems.
4. publishing or launching the site